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Author: František Pollák
Publisher: BoD – Books on Demand
ISBN: 1839695110
Category : Language Arts & Disciplines
Languages : en
Pages : 165
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Book Description
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Author: František Pollák
Publisher: BoD – Books on Demand
ISBN: 1839695110
Category : Language Arts & Disciplines
Languages : en
Pages : 165
Get Book Here
Book Description
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Author: François Cooren
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501507958
Category : Language Arts & Disciplines
Languages : en
Pages : 542
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Book Description
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1422191516
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support
Author: Rita Linjuan Men
Publisher: Business Expert Press
ISBN: 1631576763
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
Author: Reginald L. Bell
Publisher: Business Expert Press
ISBN: 1606499734
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
The first book of its kind to offer a unique functions approach to managerial communication, Managerial Communication explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions. Focusing on theory and application that will help managers and future managers understand the practices of management communication, this book combines ideas from industry experts, popular culture, news events, and academic articles and books written by leading scholars. All of the levels of communication (intrapersonal, interpersonal, group, organizational, and intercultural) play a role in managerial communication and are discussed thoroughly. The top, middle, and frontline communications in which managers engage are also addressed. Expounding on theories of communication, the authors relate them to the theories of management—such as crisis management, impression management, equity theory, and effective presentation skills. These are the skills that are invaluable to management.
Author: Phillip J. Decker
Publisher: FT Press
ISBN: 0134119894
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
Every day, millions of employees watch their leaders sabotage themselves. They watch, they learn, and then they do it, too. Next thing you know, everyone’s lost motivation, and nobody takes ownership. That’s how organizations fail. This book will help you break the vicious cycle of self-handicapping leadership in your organization, stop the excuses, and unleash all the performance your team is capable of delivering. Phil and Jordan reveal how and why people handicap themselves even when they know better. Next, they offer real solutions from their own pioneering research and consulting. You’ll find practical ways to strengthen accountability and self-awareness, recognize the “big picture,” improve decision-making, deepen trust and engagement, develop talent, escape micromanagement, and focus relentlessly on outcomes. Your colleagues can be far more effective, and so can you. In fact, it starts with you–right here, right now, with this book. Many leaders inadvertently create cultures of failure. They model and promote “selfhandicapping” actions, where people withdraw effort or create new problems, in order to maintain their own self-images of competence. Self-Handicapping Leadership shines the spotlight on this widespread and destructive phenomenon and presents real action plans for overcoming it.
Author: M. Bjørn Rimscha
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110589540
Category : Language Arts & Disciplines
Languages : en
Pages : 524
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Book Description
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Author: Sampat Mukherjee
Publisher: New Age International
ISBN: 9788122416442
Category :
Languages : en
Pages : 296
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Book Description
This Book Is A Sincere Attempt To Explain The Operating Functions Of Management And Tools Of Communications In A Simple And Lucid Language. The Primary Object Of Writing This Book Is To Meet The Requirements Of C.A. (Professional Examination-One) Students. However, This Book Will Also Be Very Useful For The Students Doing B.Com., M.Com., Mba And Other Professional Courses. Even A Layman Who Is Interested In Knowing Basics Of Management Principles And Communication Skill Will Find This Book Extremely Useful.
Author: JoAnne Yates
Publisher: JHU Press
ISBN: 9780801846137
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
A superb historical analysis of the philosophical and technological forces that led to the development of communication genres and processes in the modern American corporation.
Author: Özbebek Tunç, Ay?egül
Publisher: IGI Global
ISBN: 1522594183
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
