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Author: James B. Stiff
Publisher: Guilford Publications
ISBN: 1462526845
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: James B. Stiff
Publisher: Guilford Publications
ISBN: 1462526845
Category : Language Arts & Disciplines
Languages : en
Pages : 401
Get Book Here
Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: Thich Nhat Hanh
Publisher: Harper Collins
ISBN: 0062224689
Category : Religion
Languages : en
Pages : 80
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Book Description
Zen master Thich Nhat Hanh, bestselling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill. How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions. Most of us, however, have never been taught the fundamental skills of communication—or how to best represent our true selves. Effective communication is as important to our well-being and happiness as the food we put into our bodies. It can be either healthy (and nourishing) or toxic (and destructive). In this precise and practical guide, Zen master and Buddhist monk Thich Nhat Hanh reveals how to listen mindfully and express your fullest and most authentic self. With examples from his work with couples, families, and international conflicts, The Art of Communicating helps us move beyond the perils and frustrations of misrepresentation and misunderstanding to learn the listening and speaking skills that will forever change how we experience and impact the world.
Author: Lisel Erasmus-Kritzinger
Publisher:
ISBN: 9781874940456
Category : Business communication
Languages : en
Pages : 348
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Book Description
Author: Ralph Tench
Publisher: Springer
ISBN: 3319488600
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Author: Jasmin Godemann
Publisher: Springer Science & Business Media
ISBN: 9400716974
Category : Science
Languages : en
Pages : 208
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Book Description
Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.
Author:
Publisher: DIANE Publishing
ISBN: 1422348288
Category :
Languages : en
Pages : 119
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Book Description
Author:
Publisher:
ISBN:
Category : Gasoline supply
Languages : en
Pages : 542
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Book Description
Author: Carolina Matos
Publisher: McGill-Queen's Press - MQUP
ISBN: 0228018102
Category : Social Science
Languages : en
Pages : 282
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Book Description
To this day, women globally are subjected to forms of control over their bodies, and their ability to exercise their reproductive rights in particular is still constrained. Amid a rise of challenges to the advancement of women’s rights, including the recent overturning of Roe v. Wade in the United States, sexual and reproductive health rights are at the forefront of conversations about the advancement of gender equality. To determine how communications are used strategically to shape policy, Carolina Matos explores fifty-two feminist and health NGOs from across the world and how they are improving discourse on sexuality and reproductive health in the public sphere. She investigates how these organizations are making use of communications amid various contemporary challenges, including the proliferation of misinformation about women’s rights and health in the public sphere due to the actions of oppositional far-right nationalist groups. Through original in-depth interviews within the NGOs and empirical research of the institutions’ online presences, Matos unpacks the complexities of the relationship between women’s health, communications, and development, contributing to the fields of development, health communications, and gender studies, and advancing the debate on the role of feminist NGOs in advocating for women’s rights. With a postcolonial critique of the role of NGOs in development, Matos illuminates the strategic use of communications in the mediation and advocacy of gender equality and reproductive health.
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 4
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Book Description
Author: Céline Carayon
Publisher: UNC Press Books
ISBN: 1469652633
Category : History
Languages : en
Pages : 473
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Book Description
Taking a fresh look at the first two centuries of French colonialism in the Americas, this book answers the long-standing question of how and how well Indigenous Americans and the Europeans who arrived on their shores communicated with each other. French explorers and colonists in the sixteenth century noticed that Indigenous peoples from Brazil to Canada used signs to communicate. The French, in response, quickly embraced the nonverbal as a means to overcome cultural and language barriers. Celine Carayon's close examination of their accounts enables her to recover these sophisticated Native practices of embodied expressions. In a colonial world where communication and trust were essential but complicated by a multitude of languages, intimate and sensory expressions ensured that French colonists and Indigenous peoples understood each other well. Understanding, in turn, bred both genuine personal bonds and violent antagonisms. As Carayon demonstrates, nonverbal communication shaped Indigenous responses and resistance to colonial pressures across the Americas just as it fueled the imperial French imagination. Challenging the notion of colonial America as a site of misunderstandings and insurmountable cultural clashes, Carayon shows that Natives and newcomers used nonverbal means to build relationships before the rise of linguistic fluency--and, crucially, well afterward.
