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Author: Lynn R Kahle
Publisher: Routledge
ISBN: 1317474023
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Author: Lynn R Kahle
Publisher: Routledge
ISBN: 1317474023
Category : Business & Economics
Languages : en
Pages : 313
Get Book Here
Book Description
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
Author: Godwell Nhamo
Publisher: African Books Collective
ISBN: 0798305134
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Written by 18 authors, this book on Sustainability, Climate Change and the Green Economy brings together insights at the nexus of the four key concepts embedded in its title. The book is unpacked in six parts. Part 1 is a single chapter that covers the context of the topic. Part 2 looks at the green economy and green jobs, and addresses the challenges of government coordination and socio-economic development, with emphasis on skills and immigration regimes. Part 3 reflects on sustainable development, with a focus on relearning our wants and needs, and provides critical reflection on engineering for sustainable development. Management of natural resources and wetlands makes up Part 4, which teases out issues on timber harvesting, as well as challenges and opportunities in addressing environment-economic development and growth conflicts. A critique of climate change coverage in news media, mainstreaming climate change into wildlife policies, and tourism, are matters covered in Part 5. The last part (Part 6) is another single chapter, which articulates emerging issues from the whole book and presents some policy and take-home messages. Given the growing literature in the field of sustainability, climate change and the green economy, this piece will prove a must-read for policy makers, academics, industry and civil society.
Author: United Nations Environment Programme
Publisher: UNEP/Earthprint
ISBN: 9280725807
Category : Science
Languages : en
Pages : 68
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Book Description
"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.
Author: Mohd Tajuddin Abdullah
Publisher: Springer Nature
ISBN: 303064961X
Category : Technology & Engineering
Languages : en
Pages : 248
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Book Description
Comprising of 18 sub-ethnic groups the indigenous communities, or better known as the Orang Asli, located in the Peninsular Malaysia, is a unique community in terms of their culture, lifestyle, and heritage. The life of the Orang Asli, popularly referred to as the Forest People, is highly intertwined with forest resources which makes the community a great source of information and traditional knowledge, particularly in the use of medicinal plants. This book covers three important issues to explain and gain insights into the sustainability of the Orang Asli: Social and demographics Sustainability of resource use Governance, administration and management The book presents research to help bridge the gaps and provides a baseline reference for further research regarding the sustainability of the Orang Asli. This book is intended for researchers and graduate students to help gain an understanding of the Orang Asli. By highlighting the plight of Orang Asli the authors hope that this community will be recognised and become a part of society. More research is required to help the 178,197 Orang Asli achieve the sustainable development goals for their community in the Peninsular Malaysia.
Author: Bulan Prabawani
Publisher: European Alliance for Innovation
ISBN: 1631902393
Category : Education
Languages : en
Pages : 728
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Book Description
Hosted by the Faculty of Social and Political Sciences, Universitas Diponegoro - Indonesia, International Conference on Indonesian Social and Political Enquiries (ICISPE) serves as a strategic venue for academicians and practitioners whose interest is Indonesian social and political studies to get interconnected with other academicians and other fields of study. It is also intended to be a venue for scholars from various backgrounds to connect and initiate collaborative and interdisciplinary studies. The papers presented at the ICISPE provide research findings and recommendations that are both directly and indirectly beneficial for public needs, especially policy makers and practitioners in Indonesia. The 4th ICISPE 2019 was held in the Semarang, Indonesia, bringing up a theme of "People, Nature, and Technology: Promoting Inclusive Environmental Governance in the Era of Digital Revolution" as a response to the current dynamics of social and political issues in this millennial era. This theme aims at looking more closely on how the relations between social and political aspects on development in this region. It is indeed an emerging situation and a robust area for research. Some compelling sub-themes were offered and participated by a great number of presenters and participants including, among others are Social Movement Communication Approach, Global Environmental Issues, Environmental Governance, Millennials and Internet, Green Economy also Culture and Environmental Development. They share their insights, study results, or literature studies on those topics in a very dynamic discussion.
Author: Cathrine V. Jansson-Boyd
Publisher: Routledge
ISBN: 1317539931
Category : Business & Economics
Languages : en
Pages : 854
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Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Author: Liviu Moldovan
Publisher: MDPI
ISBN: 3036507167
Category : Technology & Engineering
Languages : en
Pages : 688
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Book Description
These proceedings contain research papers that were accepted for presentation at the 14th International Conference Inter-Eng 2020 ,Interdisciplinarity in Engineering, which was held on 8–9 October 2020, in Târgu Mureș, Romania. It is a leading international professional and scientific forum for engineers and scientists to present research works, contributions, and recent developments, as well as current practices in engineering, which is falling into a tradition of important scientific events occurring at Faculty of Engineering and Information Technology in the George Emil Palade University of Medicine, Pharmacy Science, and Technology of Târgu Mures, Romania. The Inter-Eng conference started from the observation that in the 21st century, the era of high technology, without new approaches in research, we cannot speak of a harmonious society. The theme of the conference, proposing a new approach related to Industry 4.0, was the development of a new generation of smart factories based on the manufacturing and assembly process digitalization, related to advanced manufacturing technology, lean manufacturing, sustainable manufacturing, additive manufacturing, and manufacturing tools and equipment. The conference slogan was “Europe’s future is digital: a broad vision of the Industry 4.0 concept beyond direct manufacturing in the company”.
Author: Margaret Robertson
Publisher: Routledge
ISBN: 1000299996
Category : Business & Economics
Languages : en
Pages : 678
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Book Description
Sustainability Principles and Practice gives an accessible and comprehensive overview of the interdisciplinary field of sustainability. The focus is on furnishing solutions and equipping students with both conceptual understanding and technical skills. Each chapter explores one aspect of the field, first introducing concepts and presenting issues, then supplying tools for working toward solutions. Elements of sustainability are examined piece by piece, and coverage ranges over ecosystems, social equity, environmental justice, food, energy, product life cycles, cities, and more. Techniques for management and measurement as well as case studies from around the world are provided. The 3rd edition includes greater coverage of resilience and systems thinking, an update on the Anthropocene as a formal geological epoch, the latest research from the IPCC, and a greater focus on diversity and social equity, together with new details such as sustainable consumption, textiles recycling, microplastics, and net-zero concepts. The coverage in this edition has been expanded to include issues, solutions, and new case studies from around the world, including Europe, Asia, and the Global South. Chapters include further reading and discussion questions. The book is supported by a companion website with online links, annotated bibliography, glossary, white papers, and additional case studies, together with projects, research problems, and group activities, all of which focus on real-world problem-solving of sustainability issues. This textbook is designed to be used by undergraduate college and university students in sustainability degree programs and other programs in which sustainability is taught.
Author: Satinder Dhiman
Publisher: Springer Nature
ISBN: 3030621715
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
Drawing upon research and practitioner narratives from management, leadership, organizational studies, entrepreneurship and sustainable business domains, this book explores the many pathways that enable emerging countries to transform knowledge into action to achieve economic and sustainable development. The authors take a holistic approach to ‘transforming knowledge’ that goes beyond the mere ‘application of knowledge’ to include the assimilation, adaptation, and contextualization of knowledge to suit the unique contexts, needs and conditions existing in emerging countries. They then presents success stories and case studies comprising innovative solutions for emerging economies that practitioners can utilize. Current research in management is highlighted by bringing together academics, practitioners, policy-makers and interest groups from diverse regions and perspectives.
Author: Lee Ahern
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433117916
Category : Communication in the environmental sciences
Languages : en
Pages : 0
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Book Description
In Talking Green, leading communications researchers analyze and explore some of the dominant obstacles confronting environmental advocates. There is no one «right answer» to the question of environmental communications strategies and tactics, just as there is no one «environmental communications». The wide range of interrelated issue areas that comprise environmentalism requires a wide range of approaches to audience research and campaign development and implementation. The goal of this book is to identify and explore some of the common questions and challenges that confront environmental communicators. This holistic approach - from the practical to the theoretical and back to the practical - is designed to narrow the gap between research and application and provide insights to interested parties in both areas.
