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Author: Patricia Geist-Martin
Publisher: Ingram
ISBN: 9781577667445
Category : Communication in medicine
Languages : en
Pages : 0
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Book Description
Author: Patricia Geist-Martin
Publisher: Ingram
ISBN: 9781577667445
Category : Communication in medicine
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Patricia Geist-Martin
Publisher: Wadsworth Publishing Company
ISBN: 9780534531003
Category : Communication
Languages : en
Pages : 0
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Book Description
Authored by a uniquely qualified team of educators and practitioners, this text utilizes a class-tested case study approach to illustrate the many ways and contexts in which health communication functions. Main topics in COMMUNICATING HEALTH are embedded in compelling stories or cases. Theoretical, conceptual and research findings have been seamlessly integrated throughout the text.
Author: Patricia Geist-Martin
Publisher: Wadsworth Publishing Company
ISBN: 9780534531027
Category : Communication in medicine
Languages : en
Pages : 0
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Book Description
Authored by a uniquely qualified team of educators and practitioners, this text utilizes a class-tested case study approach to illustrate the many ways and contexts in which health communication functions. Main topics in COMMUNICATING HEALTH are embedded in compelling stories or cases. Theoretical, conceptual and research findings have been seamlessly integrated throughout the text.
Author: Nova Corcoran
Publisher: SAGE
ISBN: 9781412924030
Category : Language Arts & Disciplines
Languages : en
Pages : 246
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Book Description
′This text will be extremely useful for students on a range of health-related courses as well as practitioners in the health field. The application of theory to practice is particularly well presented′ - Ruth Cross, Senior Lecturer in Public Health and Health Promotion, Leeds Metropolitan University Why is communication important in health? How can good health and well-being be promoted to the public? How can these communication skills be improved? Effective health communication is a critical aspect of healthcare at both the individual and wider public level. Health practitioners are frequently involved in the design, planning, implementation and evaluation of programmes, campaigns or policies in their work. This engaging new textbook explores current research and practice in the field and examines the knowledge and skills needed by health practitioners to promote and improve the health of the population. The book opens the debate around communication and health and the design of programmes to promote health, and thus moves closer to achieving fundamental health promotion goals. The book: " bridges the gap between communication theory and the implementation of policy " contains practical advice for designing effective campaigns " covers key topics such as health promotion theories and models; communicating with the wider public; communication in traditional and non-traditional settings; the role of the mass media and information technologies evidence-based practice; and methods of evaluation. Communicating Health will be essential reading for students needing to understand the factors that contribute to effective communication in health. It provides a detailed and up-to-date overview, drawing upon material from several health-related disciplines including public health, health studies and nursing. It will also be invaluable for health care professionals involved in public health who wish to reflect upon and develop their practice. Nova Corcoran works as a Senior Lecturer in Health Promotion and Public Health at the University of East London. She has a background in Health Promotion work in particular the planning, design and delivery of health campaigns and programmes.
Author: Lance R. Lippert
Publisher: Rowman & Littlefield
ISBN: 1498578020
Category : Language Arts & Disciplines
Languages : en
Pages : 405
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Book Description
Communicating Mental Health: History, Contexts, and Perspectives explores mental health through the lens of the communication discipline. In the first section, contributors describe the major contributions of the communication discipline as it pertains to a broader perspective and stigma of mental health. In the second section, contributors investigate mental health through various narrative perspectives. In the third and fourth sections, contributors consider many applied contexts such as media, education, and family. At the conclusion, contributors discuss the ways in which future inquiries regarding mental health in the communication discipline can be investigated. Scholars of health communication, mental health, psychology, history, and sociology will find this volume particularly useful.
Author: Nova Corcoran
Publisher: SAGE
ISBN: 1446275493
Category : Medical
Languages : en
Pages : 248
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Book Description
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Author: Colleen Derkatch
Publisher: JHU Press
ISBN: 1421445298
Category : Medical
Languages : en
Pages : 270
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Book Description
How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.
Author: Athena DuPré
Publisher: Oxford University Press, USA
ISBN: 9780199990276
Category : Communication
Languages : en
Pages : 0
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Book Description
An ideal combination of communication theory and practical advice, Communicating About Health: Current Issues and Perspectives, Fourth Edition, is an indispensable resource for readers looking to improve their communication abilities in the health care field. Written by Athena du Pr�--an experienced researcher and noted scholar--the text offers an excellent balance of theory and practice; research and pedagogy; coverage of patient/caregiver issues; and material on the current, historical, and philosophical backgrounds of communication in health care. In addition to enhancing features found in the previous edition, this new edition includes a greater emphasis on theory, narrative, and technology in order to reflect changes in the health industry. What's New to the Fourth Edition? * A new chapter--eHealth, mHealth, and Telemedicine--describes the global impact of smartphone and tablet technology, tailored health messages, and the Internet on the health industry * A new chapter, Health Care Administration, Human Resources, Marketing, and PR, provides in-depth coverage of the contributions and communication strategies involved in leadership, morale, service excellence, community engagement, and more * An expanded discussion of communication not only involves physicians and nurses but also pharmacists, allied health personnel, dentists, therapists, and others * New features--Can You Guess?, What Do You Think?, Check It Out!, and In Your Experience--offer a higher level of engagement with students and stimulate critical thinking and discussion Support Package (contact your Oxford sales representative or call 800-280-0280 to request these resources) * An interactive website, known as a Prezi, is available for each chapter at www.oup.com/us/dupre and includes videos, activities, discussion questions, key points, and more. Suitable for use in class or online. * An Instructor's Manual and Test Bank, available both in print and online at www.oup.com/us/dupre, features sample syllabi, test questions, self-assessment activities, background reading, and more.
Author:
Publisher: DIANE Publishing
ISBN: 0788100807
Category : Communication in medicine
Languages : en
Pages : 144
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Book Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author:
Publisher:
ISBN:
Category : Medicine, Preventive
Languages : en
Pages : 156
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Book Description
