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Author: Colleen Derkatch
Publisher: JHU Press
ISBN: 1421445298
Category : Medical
Languages : en
Pages : 270
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Book Description
How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.
Author: Colleen Derkatch
Publisher: JHU Press
ISBN: 1421445298
Category : Medical
Languages : en
Pages : 270
Get Book Here
Book Description
How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.
Author: Lance R. Lippert
Publisher: Rowman & Littlefield
ISBN: 1498578020
Category : Language Arts & Disciplines
Languages : en
Pages : 405
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Book Description
Communicating Mental Health: History, Contexts, and Perspectives explores mental health through the lens of the communication discipline. In the first section, contributors describe the major contributions of the communication discipline as it pertains to a broader perspective and stigma of mental health. In the second section, contributors investigate mental health through various narrative perspectives. In the third and fourth sections, contributors consider many applied contexts such as media, education, and family. At the conclusion, contributors discuss the ways in which future inquiries regarding mental health in the communication discipline can be investigated. Scholars of health communication, mental health, psychology, history, and sociology will find this volume particularly useful.
Author: Charlene Elliott
Publisher: Springer Nature
ISBN: 9811642907
Category : Social Science
Languages : en
Pages : 350
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Book Description
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
Author: Nova Corcoran
Publisher: SAGE
ISBN: 1446275493
Category : Medical
Languages : en
Pages : 248
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Book Description
Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns. Now in its second edition, topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students, lecturers and practitioners working across health promotion, public health, communication, media, healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Author: Patricia Geist-Martin
Publisher: Ingram
ISBN: 9781577667445
Category : Communication in medicine
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category : Medicine, Preventive
Languages : en
Pages : 156
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Book Description
Author: Athena DuPré
Publisher: Oxford University Press, USA
ISBN: 9780199990276
Category : Communication
Languages : en
Pages : 0
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Book Description
An ideal combination of communication theory and practical advice, Communicating About Health: Current Issues and Perspectives, Fourth Edition, is an indispensable resource for readers looking to improve their communication abilities in the health care field. Written by Athena du Pr�--an experienced researcher and noted scholar--the text offers an excellent balance of theory and practice; research and pedagogy; coverage of patient/caregiver issues; and material on the current, historical, and philosophical backgrounds of communication in health care. In addition to enhancing features found in the previous edition, this new edition includes a greater emphasis on theory, narrative, and technology in order to reflect changes in the health industry. What's New to the Fourth Edition? * A new chapter--eHealth, mHealth, and Telemedicine--describes the global impact of smartphone and tablet technology, tailored health messages, and the Internet on the health industry * A new chapter, Health Care Administration, Human Resources, Marketing, and PR, provides in-depth coverage of the contributions and communication strategies involved in leadership, morale, service excellence, community engagement, and more * An expanded discussion of communication not only involves physicians and nurses but also pharmacists, allied health personnel, dentists, therapists, and others * New features--Can You Guess?, What Do You Think?, Check It Out!, and In Your Experience--offer a higher level of engagement with students and stimulate critical thinking and discussion Support Package (contact your Oxford sales representative or call 800-280-0280 to request these resources) * An interactive website, known as a Prezi, is available for each chapter at www.oup.com/us/dupre and includes videos, activities, discussion questions, key points, and more. Suitable for use in class or online. * An Instructor's Manual and Test Bank, available both in print and online at www.oup.com/us/dupre, features sample syllabi, test questions, self-assessment activities, background reading, and more.
Author: Athena DuPré
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN:
Category : Business & Economics
Languages : en
Pages : 500
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Book Description
This text provides a research-based thorough overview of health communication, balancing theory with practical advice and examples that encourage students to further develop their own communication skills. In a broad survey of the field, approached from the perspectives of both caregiver and patient, it offers solid coverage of the history of health care, an examination of culture’s role in health and healing, and a look at current issues and challenges facing health care. The new edition includes expanded coverage of diversity among patients and of the impact of technology on health care communication today.
Author: Helen Osborne
Publisher: Jones & Bartlett Publishers
ISBN: 1449600530
Category : Health & Fitness
Languages : en
Pages : 282
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Book Description
With patient experience at the forefront of health care, effective communication of health messages is critical to quality care. This book offers proven strategies to help providers clearly explain health information to a variety of audiences, from patients and caregivers, to students and the public.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309368707
Category : Medical
Languages : en
Pages : 126
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Book Description
The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
