Author: Nicky Garsten
Publisher: Routledge
ISBN: 1351022202
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.
Author: Amasa Walker
Publisher:
ISBN:
Category : Potato-rot
Languages : en
Pages : 54
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Book Description
Author: Marshall T. Poe
Publisher: Cambridge University Press
ISBN: 1139495577
Category : History
Languages : en
Pages : 483
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Book Description
A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
Author: Brian Sooy
Publisher: Rockbench Publishing Corporation
ISBN: 9781605440293
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
"Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.
Author: Stanley A. Deetz
Publisher: Routledge
ISBN: 0415876958
Category : Language Arts & Disciplines
Languages : en
Pages : 668
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Book Description
First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Marques, Rui Pedro Figueiredo
Publisher: IGI Global
ISBN: 1522520627
Category : Computers
Languages : en
Pages : 406
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Book Description
Advances in communication technologies have created an overabundance of available information and knowledge to people in contemporary society. Consequently, it has become pivotal to develop new approaches for information processing and understanding. Information and Communication Overload in the Digital Age is a comprehensive reference source for the latest scholarly material on the increased amount of information created by evolving technologies, examining creative methods for improved control of information overload. Focusing on theoretical and experimental topics, such as media consumption, media literacy, and business applications, this book is ideally designed for researchers, practitioners, academics, graduate students, and professionals seeking emerging perspectives on information and communication management.
Author: Mike Allen
Publisher: SAGE Publications
ISBN: 1483381420
Category : Social Science
Languages : en
Pages : 2013
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Book Description
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author: Valerie Manusov
Publisher: SAGE Publications
ISBN: 1506319408
Category : Language Arts & Disciplines
Languages : en
Pages : 750
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Book Description
This Handbook provides an up-to-date discussion of the central issues in nonverbal communication and examines the research that informs these issues. Editors Valerie Manusov and Miles Patterson bring together preeminent scholars, from a range of disciplines, to reveal the strength of nonverbal behavior as an integral part of communication. Key Features: Offers a comprehensive overview: This book provides a single resource for learning about this valuable communication system. It is structured into four sections: foundations of nonverbal communication, factors influencing nonverbal communication, functions of nonverbal communication, and important contexts and consequences of nonverbal communication. Represents a wide range of expertise and issues: The chapters in this book are written by contributing authors from across disciplines whose work focuses on nonverbal communication. This interdisciplinary volume explores the points of dissention and cohesion in this large body of scholarship. Examines the social impact of nonverbal communication: Nonverbal communication is central to socially meaningful outcomes of communication interactions across all relationship types. This volume shows the importance of nonverbal cues to a range of important personal and social concerns and in a variety of social settings.
Author: Donald P. Cushman
Publisher: State University of New York Press
ISBN: 1438400268
Category : Philosophy
Languages : en
Pages : 326
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Book Description
This sampling of watershed research traditions in interpersonal, organizational, and mass communication manifests how communication theory is developed, defended and extended at a philosophical, theoretical and practical level of inquiry from a plurality of research perspectives. The book includes the foundational works of Pearce, Cronen, and Associates on the coordinated management of meaning; Berger, Gudykunst, and Associates on uncertainty and anxiety reduction theory; Cushman, Nicotera and Associates on the communication rules involved in establishing and maintaining interpersonal relationships; Delia, Clark, and Associates on constructivism; Deetz, Mumby, and Associates on critical theory; Desmond and Associates on mass communication theory; Sanders and Gottman on communication sequences; Cushman, King, and Associates on high-speed management; and Philipsen and Associates on the ethnography of communication.
Author: Dhabaleswar K. Panda
Publisher: Springer Science & Business Media
ISBN: 9783540625735
Category : Computers
Languages : en
Pages : 292
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Book Description
This book constitutes the refereed proceedings of the First International Workshop on Communication and Architectural Support for Network-Based Parallel Computing, CANPC'97, held in San Antonio, Texas, USA, in February 1997. The 19 revised full papers presented were carefully selected from a total of 36 submissions. Among the topics addressed are processor/network interfaces, communication protocols, high-performance network technology, operating systems and architectural issues, and load balancing techniques. All in all, the papers competently describe the state-of-the-art for network-based computing systems.
