Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Commodity Advertising
Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Commodity Advertising and Promotion
Author: Henry W. Kinnucan
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 416
Book Description
Publisher: Wiley-Blackwell
ISBN:
Category : Business & Economics
Languages : en
Pages : 416
Book Description
The Economics of Commodity Promotion Programs
Author: Harry Mason Kaiser
Publisher: Peter Lang
ISBN: 9780820472713
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Publisher: Peter Lang
ISBN: 9780820472713
Category : Business & Economics
Languages : en
Pages : 448
Book Description
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
The Commodity Culture of Victorian England
Author: Thomas Richards
Publisher: Stanford University Press
ISBN: 9780804719018
Category : History
Languages : en
Pages : 338
Book Description
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Publisher: Stanford University Press
ISBN: 9780804719018
Category : History
Languages : en
Pages : 338
Book Description
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Reports and Documents
Author: United States. Congress
Publisher:
ISBN:
Category :
Languages : en
Pages : 1976
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1976
Book Description
Small Business Problems in the Marketing of Meat and Other Commodities: Monopoly effects on producers and consumers
Author: United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems
Publisher:
ISBN:
Category : Meat industry and trade
Languages : en
Pages : 528
Book Description
Publisher:
ISBN:
Category : Meat industry and trade
Languages : en
Pages : 528
Book Description
Marketing Orders for Cherries and Pears
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Cherry
Languages : en
Pages : 82
Book Description
Publisher:
ISBN:
Category : Cherry
Languages : en
Pages : 82
Book Description
Marketing Orders for Cherries and Pears, Hearings Before the Subcommittee on Domestic Marketing of ..., 90-1 on H.R. 3780, H.R. 4282, H.R. 9727 ..., June 21, 1967
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 74
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 74
Book Description
Amendments to the Agricultural Marketing Agreement Act of 1937
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 114
Book Description
Amendments to the Agricultural Marketing Agreement Act of 1937
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 114
Book Description