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Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Olan D. Forker
Publisher: Lexington Books
ISBN: 9780029104057
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author: Thomas Richards
Publisher: Stanford University Press
ISBN: 9780804719018
Category : History
Languages : en
Pages : 338
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Book Description
This provocative and theoretically sophisticated book reveals how capitalism produced and sustained a culture of its own in the nineteenth and early twentieth centuries. "Richards provides a valuable account of the interaction between cultural and business development in Victorian England by focusing on the evolution of advertising. Through an examination of five case studies, ranging from how advertisers employed images of the Crystal Palace Exhibition of 1851 to their use of images of women just before WWI, he argues that the British developed a new type of culture in the mid and late-19th century--a new way of thinking and living increasingly based upon the possession of material goods, commodities. Revising the findings of some earlier scholars, Richards shows that 'cultural forms of consumerism . . . came into being well before the consumer economy did.' The 50 well-reproduced advertising images greatly enhance the value of this study." --M. Blackford, "Choice"
Author: Margit Enke
Publisher: Springer Nature
ISBN: 3030906574
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1000
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Book Description
Author: Ronald W Cotterill
Publisher: CRC Press
ISBN: 0429723083
Category : Science
Languages : en
Pages : 410
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Book Description
This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.
Author:
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 294
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Book Description
Author: Robert Goldman
Publisher: Guilford Press
ISBN: 9781572300347
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Domestic Marketing and Consumer Relations
Publisher:
ISBN:
Category : Cherry
Languages : en
Pages : 82
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Book Description
Author: United States. Congress. House. Committee on Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 74
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Book Description
Author: Lynn J. Frewer
Publisher: Springer Science & Business Media
ISBN: 3662046016
Category : Technology & Engineering
Languages : en
Pages : 467
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Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
