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Author: David Nettleton
Publisher: Elsevier
ISBN: 012416658X
Category : Computers
Languages : en
Pages : 361
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Book Description
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. - Illustrates cost-benefit evaluation of potential projects - Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools - Approachable reference can be read from cover to cover by readers of all experience levels - Includes practical examples and case studies as well as actionable business insights from author's own experience
Author: David Nettleton
Publisher: Elsevier
ISBN: 012416658X
Category : Computers
Languages : en
Pages : 361
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Book Description
Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. - Illustrates cost-benefit evaluation of potential projects - Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools - Approachable reference can be read from cover to cover by readers of all experience levels - Includes practical examples and case studies as well as actionable business insights from author's own experience
Author: David Louis Olson
Publisher:
ISBN: 9781283384438
Category : Business
Languages : en
Pages : 273
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Book Description
Author: Galit Shmueli
Publisher: John Wiley & Sons
ISBN: 111954985X
Category : Mathematics
Languages : en
Pages : 607
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Book Description
Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R
Author: Max Bramer
Publisher: Springer
ISBN: 1447173074
Category : Computers
Languages : en
Pages : 530
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Book Description
This book explains and explores the principal techniques of Data Mining, the automatic extraction of implicit and potentially useful information from data, which is increasingly used in commercial, scientific and other application areas. It focuses on classification, association rule mining and clustering. Each topic is clearly explained, with a focus on algorithms not mathematical formalism, and is illustrated by detailed worked examples. The book is written for readers without a strong background in mathematics or statistics and any formulae used are explained in detail. It can be used as a textbook to support courses at undergraduate or postgraduate levels in a wide range of subjects including Computer Science, Business Studies, Marketing, Artificial Intelligence, Bioinformatics and Forensic Science. As an aid to self study, this book aims to help general readers develop the necessary understanding of what is inside the 'black box' so they can use commercial data mining packages discriminatingly, as well as enabling advanced readers or academic researchers to understand or contribute to future technical advances in the field. Each chapter has practical exercises to enable readers to check their progress. A full glossary of technical terms used is included. This expanded third edition includes detailed descriptions of algorithms for classifying streaming data, both stationary data, where the underlying model is fixed, and data that is time-dependent, where the underlying model changes from time to time - a phenomenon known as concept drift.
Author: Namita Gupta
Publisher: John Wiley & Sons
ISBN: 111975058X
Category : Computers
Languages : en
Pages : 576
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Book Description
The world is experiencing an unprecedented period of change and growth through all the electronic and technilogical developments and everyone on the planet has been impacted. What was once ‘science fiction’, today it is a reality. This book explores the world of many of once unthinkable advancements by explaining current technologies in great detail. Each chapter focuses on a different aspect - Machine Vision, Pattern Analysis and Image Processing - Advanced Trends in Computational Intelligence and Data Analytics - Futuristic Communication Technologies - Disruptive Technologies for Future Sustainability. The chapters include the list of topics that spans all the areas of smart intelligent systems and computing such as: Data Mining with Soft Computing, Evolutionary Computing, Quantum Computing, Expert Systems, Next Generation Communication, Blockchain and Trust Management, Intelligent Biometrics, Multi-Valued Logical Systems, Cloud Computing and security etc. An extensive list of bibliographic references at the end of each chapter guides the reader to probe further into application area of interest to him/her.
Author: Robert Groth
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
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Author: Michael J. A. Berry
Publisher:
ISBN: 9788126518258
Category :
Languages : en
Pages : 512
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Book Description
Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.
Author: Sholom M. Weiss
Publisher: Morgan Kaufmann
ISBN: 9781558604032
Category : Computers
Languages : en
Pages : 244
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Book Description
This book is the first technical guide to provide a complete, generalized road map for developing data-mining applications, together with advice on performing these large-scale, open-ended analyses for real-world data warehouses.
Author: Carlos A. Mota Soares
Publisher: IOS Press
ISBN: 1607506327
Category : Computers
Languages : en
Pages : 196
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Book Description
Data mining is already incorporated into the business processes in sectors such as health, retail, automotive, finance, telecom and insurance as well as in government. This book contains extended versions of a selection of papers presented at a series of workshops held between 2005 and 2008 on the subject of data mining for business applications.
Author: Tom Soukup
Publisher: John Wiley & Sons
ISBN: 0471271381
Category : Computers
Languages : en
Pages : 425
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Book Description
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making Shows how to solve numerous business problems by applying various tools and techniques Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
