Commerce Publications Update PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Commerce Publications Update PDF full book. Access full book title Commerce Publications Update by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 12
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 112
Get Book Here
Book Description
Author: Cynthia Joanne Brokaw
Publisher: Harvard University Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 728
Get Book Here
Book Description
Sibao today is a cluster of impoverished villages in western Fujian. But from the late 17th-early 20th centuries, it was home to a flourishing publishing industry supplying south China through itinerant booksellers. Brokaw describes this rural, low-level operation, tracing how Sibao's socio-geographical character shaped its progress.
Author: Albert N. Greco
Publisher: Stanford University Press
ISBN: 9780804750318
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Author: Corinna Norrick-Rühl
Publisher: Cambridge University Press
ISBN: 9781108708814
Category : Language Arts & Disciplines
Languages : en
Pages : 75
Get Book Here
Book Description
In the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
Author: Lewis Coser
Publisher: New York : Basic Books
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 440
Get Book Here
Book Description
Author: Anthony Grafton
Publisher: University of Michigan Press
ISBN: 9780472106264
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
A distinctive history of the traditions of reading and life in the Renaissance library, as seen in the texts of Renaissance intellectuals
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1591408210
Category : Business & Economics
Languages : en
Pages : 367
Get Book Here
Book Description
"This book provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world"--Provided by publisher.
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Author: Alexander Graf
Publisher:
ISBN: 9781536937800
Category :
Languages : en
Pages : 460
Get Book Here
Book Description
This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Author: Avi Savar
Publisher: John Wiley & Sons
ISBN: 1118526171
Category : Business & Economics
Languages : en
Pages : 283
Get Book Here
Book Description
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
