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Author: PC Tulsian & SD Tulsian
Publisher: Ratna Sagar
ISBN: 9788170707356
Category :
Languages : en
Pages : 404
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Book Description
The books have been written in accordance with the latest syllabus of Commercial Studies prescribed by the Council for the Indian School Certificate Examination. The books follow a student-friendly approach to the study of forms and functions of Commercial Organizations and their Functional Departments. The text is presented in a self-explanatory manner. Questions have been put in a logical sequence and at different levels of difficulty.
Author: PC Tulsian & SD Tulsian
Publisher: Ratna Sagar
ISBN: 9788170707356
Category :
Languages : en
Pages : 404
Get Book Here
Book Description
The books have been written in accordance with the latest syllabus of Commercial Studies prescribed by the Council for the Indian School Certificate Examination. The books follow a student-friendly approach to the study of forms and functions of Commercial Organizations and their Functional Departments. The text is presented in a self-explanatory manner. Questions have been put in a logical sequence and at different levels of difficulty.
Author: John Fiske
Publisher: Psychology Press
ISBN: 0415046726
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author: Jessica M. W. Kratzer
Publisher: Rowman & Littlefield
ISBN: 1498585515
Category : Social Science
Languages : en
Pages : 255
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Book Description
This edited collection focuses on varying communication perspectives in the Fifty Shades of Grey series. In particular, the chapters focus on kinky people’s perceptions of the series; consent, ownership, feminist desire in 24/7 BDSM; erotic romance writing in the post Fifty Shades of Grey landscape; sexual education; news coverage of the series; the rhetoric used in the series; and depictions of consent. The contributors address how a series as dominant in popular culture as Fifty Shades of Grey can affect people involved in a community, those on the outside, and those waiting for an opportunity to explore. Scholars of popular culture, communication, media studies, literary studies, and sociology will find this book particularly useful.
Author: R. S Zaharna
Publisher: Springer
ISBN: 0230277926
Category : Social Science
Languages : en
Pages : 241
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Book Description
This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.
Author: Michael Boyle
Publisher: Routledge
ISBN: 1000762882
Category : Education
Languages : en
Pages : 733
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Book Description
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth—examples of methods as applied in scholarly research Reflect & React—problems and issues that promote reflection and discussion Voices from Industry—Q&As with professionals working in communication industries End-of-Unit Activities—exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Author: Richard L. West
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780767430340
Category : Communication
Languages : en
Pages : 0
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Book Description
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author: Vanessa Ossa
Publisher: Routledge
ISBN: 9780429283727
Category : Political Science
Languages : en
Pages : 216
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Book Description
"This volume investigates the perception of threat, with particular regard to the roles, functions, and agencies of various types of media. With a focus on the profound impact of the terrorist attacks on September 11, 2001 on the US-American political, social, and cultural order, the chapters reach from the early days after the attacks up to the 2016 election of Donald J. Trump. An international team of contributors analyze how the perceived threats and their subsequent representations changed during this period and what part different forms of media-media institutions, media technologies, and media formats-played within these transformations. Media theoretical perspectives are thus combined with historical approaches to examine the "re-ordering" of the nation, the state, and society proposed in an increasingly converging, multimodal, and networked media environment. This book's focus on the interrelation between Media Studies, Cultural Studies, and American Studies makes it an indispensable landmark for fields such as Historical Research, Media Theory, Narratology, and Popular Culture Studies"--
Author: Amiso George
Publisher: Cognella Academic Publishing
ISBN: 9781621311997
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
"Whether you're a seasoned mass communications professional or a student new to the field, you've likely come across stories, images, and ads where the personal stereotypes of reporters or copywriters resulted in unfair portrayals of individuals or groups. Stereotypes play out in the media before our eyes every day. This book is designed to help media professionals and students detect and address these stereotypes and hidden prejudices. Looking at current issues and practices within the field, "Race, Gender, and Stereotypes in the Media" illustrates how the media can reduce a richness of differences to simplistic categorizations by providing a wealth of real-life examples. In addition to creating awareness about the use of stereotypes, this book also gives readers some key tools that will help them approach every group with fairness. This anthology brings together essays from a variety of prominent scholars and experts in all fields of mass communications, as well as commentators and bloggers. These perspectives give readers access to a range of views and create an engaging and thought-provoking reading experience. Amiso M. George is an associate professor of strategic communication at Texas Christian University. She is a former director of the Strategic Communication graduate program at Schieffer School of Journalism (Texas Christian University), as well as a former director of the Public Relations program at the Reynolds School of Journalism (University of Nevada, Reno). Before entering academia, George worked as a journalist and freelance broadcaster in radio and television at Nigerian Television Authority and Voice of America (Africa Service). She also served as a consultant for C-SPAN. She holds a Ph.D. from Ohio University and is Accredited in Public Relations (APR) and a PRSA Fellow."
Author: Pat J. Gehrke
Publisher: Routledge
ISBN: 1317247191
Category : Language Arts & Disciplines
Languages : en
Pages : 216
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Book Description
The story of an academic discipline is usually conveyed in grand movements and long spans, but it can also be told through the lives of individual scholars, through the development of specialties, through the creation and change of departments, and through the formation and transformation of organizations. Using twelve histories of micro-dimensions of communication studies, this volume shows how sometimes small decisions, single scholars, individual departments, and marginalized voices can have dramatic roles in the history and future of an academic discipline. As a compilation of micro-histories with macro-lessons this volume stands alone in communication studies. Read as a companion to A Century of Communication Studies, the National Communication Association’s centennial volume, it offers rich detail, missing links, and local narratives that fully flesh out the discipline. In either case, no education in communication studies is complete without an understanding of the themes, challenges, and triumphs embodied by the twelve micro-histories offered in this book. This book was originally published as two special issues of Review of Communication.
Author: Charlene Elliott
Publisher: Springer Nature
ISBN: 9811642907
Category : Social Science
Languages : en
Pages : 350
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Book Description
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important—and sometimes surprising—ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
