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Author: Paul Fifield
Publisher:
ISBN: 9780955424106
Category : Marketing
Languages : en
Pages : 252
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Book Description
Author: Paul Fifield
Publisher:
ISBN: 9780955424106
Category : Marketing
Languages : en
Pages : 252
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Book Description
Author: Patrick E. Murphy
Publisher: Routledge
ISBN: 1134091141
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.
Author: Walter Baets
Publisher: World Scientific
ISBN: 9814544108
Category :
Languages : en
Pages : 338
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Book Description
A tendency exists in management theory and practice today to accept that our linear and deterministic ways of thinking about managerial problems create more problems than they solve. In the field of strategy studies, for instance, one can observe a growing interest in learning and organisational flexibility — IT gives importance to distributed cognition and adaptive systems. Management theorists are keenly observing developments surrounding complexity and chaos theory in science, and management researchers are attempting to apply emerging theories to managerial problems.Although there are still a limited number of applications in the managerial world, the Santa Fe Institute and the Los Alamos Center for Nonlinear Studies (both in the US) have been active for several years in closely related fields and, more important, adopt a multidisciplinary approach. Such applied research is seldom present in academic management journals. It seems, however, that the business community is interested in the implications of chaos and complexity for management as well as adopting a multidisciplinary approach to strategy and organisational change.This volume, constituting the proceedings of the Summer School on Managerial Complexity, held in Granada, Spain, on 11-25 July 1998, will benefit students and researchers in chaos and dynamical systems.
Author: Laurie Young
Publisher: John Wiley & Sons
ISBN: 1119978505
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society
Author: Richard E. Quandt
Publisher: Edward Elgar Publishing
ISBN: 9781782543176
Category : Business & Economics
Languages : en
Pages : 876
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Book Description
Professor Richard Quandt has made a major contribution to the development of economics in the 20th century. The range and significance of his work has long required a collection of his essays which will allow his contribution to be assessed as a whole. Despite an early interest in microeconomic theory, Richard Quandt has devoted most of his career to econometrics and, in particular, modal split estimation. More recently his work has focused on the econometrics of disequilibrium models with reference to both free market and planned economies. As well as outlining his many articles in microtheory, general econometrics, disequilibrium modeling, financial economics and the economics of planned economies, this collection should have a particular value for all scholars interested in the emergence of the new economies in Eastern Europe, a subject to which Professor Quandt has applied himself in recent years. This book includes an introduction by Professor Quandt describing his early life in Budapest and the circumstances which led him to study economics in America.
Author: William John Shultz
Publisher:
ISBN: 9781258237660
Category :
Languages : en
Pages : 504
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Book Description
Author: Thorstein Veblen
Publisher: Good Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 2586
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Book Description
In 'THORSTEIN VEBLEN Ultimate Collection', readers are presented with a comprehensive and diverse compilation of Veblen's works, ranging from books to essays, showcasing his thoughts on economics and warfare. Veblen's writings are characterized by their sharp critique of capitalism, consumer culture, and the role of the leisure class in society. His style is academic yet accessible, making complex economic theories understandable to a wider audience. This collection provides a deep dive into Veblen's unique perspective on socio-economic issues, offering valuable insights into the workings of modern industrial societies. Veblen's analysis of the connections between business, warfare, and economics remains relevant and thought-provoking, making this collection a must-read for those interested in economic theory and social criticism. By delving into Veblen's writings, readers can gain a deeper understanding of the complexities of the capitalist system and its impact on society, making 'THORSTEIN VEBLEN Ultimate Collection' a valuable resource for scholars and general readers alike.
Author: Bruce D. Keillor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume. Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media. A valuable resource in its entirety or as a topical academic reference, this book is invaluable to business professionals of all levels and appropriate for an MBA-level course text.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 9780762308699
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award."
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
