Author: Augustine Sedgewick
Publisher: Penguin
ISBN: 0143110748
Category : History
Languages : en
Pages : 450
Book Description
A New York Times Book Review Editors’ Choice “Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx.” —Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world’s great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history—a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname “Coffeeland,” but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.
Coffeeland
Author: Augustine Sedgewick
Publisher: Penguin
ISBN: 0143110748
Category : History
Languages : en
Pages : 450
Book Description
A New York Times Book Review Editors’ Choice “Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx.” —Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world’s great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history—a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname “Coffeeland,” but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.
Publisher: Penguin
ISBN: 0143110748
Category : History
Languages : en
Pages : 450
Book Description
A New York Times Book Review Editors’ Choice “Extremely wide-ranging and well researched . . . In a tradition of protest literature rooted more in William Blake than in Marx.” —Adam Gopnik, The New Yorker The epic story of how coffee connected and divided the modern world Coffee is an indispensable part of daily life for billions of people around the world. But few coffee drinkers know this story. It centers on the volcanic highlands of El Salvador, where James Hill, born in the slums of Manchester, England, founded one of the world’s great coffee dynasties at the turn of the twentieth century. Adapting the innovations of the Industrial Revolution to plantation agriculture, Hill helped turn El Salvador into perhaps the most intensive monoculture in modern history—a place of extraordinary productivity, inequality, and violence. In the process, both El Salvador and the United States earned the nickname “Coffeeland,” but for starkly different reasons, and with consequences that reach into the present. Provoking a reconsideration of what it means to be connected to faraway people and places, Coffeeland tells the hidden and surprising story of one of the most valuable commodities in the history of global capitalism.
Portlandia
Author: Fred Armisen
Publisher: Grand Central Publishing
ISBN: 1455520578
Category : Humor
Languages : en
Pages : 204
Book Description
Thinking of visiting Portlandia? Discover all that this magical, dreamy city has to offer with PORTLANDIA: A Guide for Visitors. Inside you'll find: A comprehensive guide to all restaurants and food carts, including extensive use of symbols to signify Vegan, Freegan, Sea-gan, Wheelchair-Accessible, Skateboard-Accessible, Segway-Accessible, Clothing Optional, Polyamorous, LGBTQ, Dog-Friendly (No cats), Cat-Friendly (No dogs or mice) Mouse-Friendly (No cats or elephants), For Dogs (only), Regionally-Sourced Food, Regionally-Sourced Waitstaff, and House-Sourced Food (Born/dies on plate). A guide for dogs and dog owners, including a detailed map of the numerous dog parks the city has to offer. Very numerous and passionately maintained. An up-to-date guide to shopping, schools, and entertainment. A city activities guide for older adults who are stuck in perpetual early twentysomething-dom. A guide for getting around, either by foot, or by bicycle, the official car of Portlandia. Featured also are the 9 official bicycle rules of the road, drawn up by Spyke and his bike comrades. Not to be ignored! *Please note, and point out to your best friend, that this book is printed on 130% recycled paper in a peanut-free, smoke-free plant by local workers in a friendly and fair environment, free of sudden noises and unnatural light.
Publisher: Grand Central Publishing
ISBN: 1455520578
Category : Humor
Languages : en
Pages : 204
Book Description
Thinking of visiting Portlandia? Discover all that this magical, dreamy city has to offer with PORTLANDIA: A Guide for Visitors. Inside you'll find: A comprehensive guide to all restaurants and food carts, including extensive use of symbols to signify Vegan, Freegan, Sea-gan, Wheelchair-Accessible, Skateboard-Accessible, Segway-Accessible, Clothing Optional, Polyamorous, LGBTQ, Dog-Friendly (No cats), Cat-Friendly (No dogs or mice) Mouse-Friendly (No cats or elephants), For Dogs (only), Regionally-Sourced Food, Regionally-Sourced Waitstaff, and House-Sourced Food (Born/dies on plate). A guide for dogs and dog owners, including a detailed map of the numerous dog parks the city has to offer. Very numerous and passionately maintained. An up-to-date guide to shopping, schools, and entertainment. A city activities guide for older adults who are stuck in perpetual early twentysomething-dom. A guide for getting around, either by foot, or by bicycle, the official car of Portlandia. Featured also are the 9 official bicycle rules of the road, drawn up by Spyke and his bike comrades. Not to be ignored! *Please note, and point out to your best friend, that this book is printed on 130% recycled paper in a peanut-free, smoke-free plant by local workers in a friendly and fair environment, free of sudden noises and unnatural light.
Coffee
Author: Jonathan Morris
Publisher: Reaktion Books
ISBN: 1789140269
Category : Cooking
Languages : en
Pages : 214
Book Description
Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from the simple coffee pot to the capsule machine. In Coffee: A Global History, Jonathan Morris explains both how the world acquired a taste for this humble bean, and why the beverage tastes so differently throughout the world. Sifting through the grounds of coffee history, Morris discusses the diverse cast of caffeinated characters who drank coffee, why and where they did so, as well as how it was prepared and what it tasted like. He identifies the regions and ways in which coffee has been grown, who worked the farms and who owned them, and how the beans were processed, traded, and transported. Morris also explores the businesses behind coffee—the brokers, roasters, and machine manufacturers—and dissects the geopolitics linking producers to consumers. Written in a style as invigorating as that first cup of Java, and featuring fantastic recipes, images, stories, and surprising facts, Coffee will fascinate foodies, food historians, baristas, and the many people who regard this ancient brew as a staple of modern life.
Publisher: Reaktion Books
ISBN: 1789140269
Category : Cooking
Languages : en
Pages : 214
Book Description
Most of us can’t make it through morning without our cup (or cups) of joe, and we’re not alone. Coffee is a global beverage: it’s grown commercially on four continents and consumed enthusiastically on all seven—and there is even an Italian espresso machine on the International Space Station. Coffee’s journey has taken it from the forests of Ethiopia to the fincas of Latin America, from Ottoman coffee houses to “Third Wave” cafés, and from the simple coffee pot to the capsule machine. In Coffee: A Global History, Jonathan Morris explains both how the world acquired a taste for this humble bean, and why the beverage tastes so differently throughout the world. Sifting through the grounds of coffee history, Morris discusses the diverse cast of caffeinated characters who drank coffee, why and where they did so, as well as how it was prepared and what it tasted like. He identifies the regions and ways in which coffee has been grown, who worked the farms and who owned them, and how the beans were processed, traded, and transported. Morris also explores the businesses behind coffee—the brokers, roasters, and machine manufacturers—and dissects the geopolitics linking producers to consumers. Written in a style as invigorating as that first cup of Java, and featuring fantastic recipes, images, stories, and surprising facts, Coffee will fascinate foodies, food historians, baristas, and the many people who regard this ancient brew as a staple of modern life.
The Saints of Progress
Author: Carmen Kordick
Publisher: University Alabama Press
ISBN: 0817320024
Category : History
Languages : en
Pages : 293
Book Description
A reshaping of traditional understandings of Costa Rica and its national identity The Saints of Progress: A History of Coffee, Migration, and Costa Rican National Identity chronicles the development of the Tarrazú Valley, a historically remote—although internationally celebrated—coffee-growing region. Carmen Kordick’s work traces the development of this region from the early nineteenth century to the first decades of the twenty-first century to consider the nation-building process from the margins, while also questioning traditional scholarly works that have reproduced, rather than deconstructed, Costa Rica’s exceptionalist national mythology, which hail Costa Rica as Central America’s “white,” democratic, nonviolent, and egalitarian republic. In this compelling political, economic, and lived history, Kordick suggests that Costa Rica’s exceptionalist and egalitarian mythology emerged during the Cold War, as revolution, civil war, military dictatorship, and state violence plagued much of Central America. From the vantage point of Costa Rica’s premier coffee-producing region, she examines local, national, and transnational processes. This deeply textured narrative details the inauguration of coffee capitalism, which heightened existing class divisions; a successful armed revolt against the national government, which forged the current political regime; and the onset of massive out-migration to the United States. Kordick’s research incorporates more than one hundred oral histories and thousands of archival sources gathered in both Costa Rica and the United States to produce a human history of Costa Rica’s past. Her work on the recent past profiles the experiences of migrants in the United States, mostly in New Jersey, where many undocumented Costa Ricans find low-paid work in the restaurant and landscaping sectors. The result is a fine-grained examination of Tarrazú’s development from the 1820s to the present that reshapes traditional understandings of Costa Rica and its national past.
Publisher: University Alabama Press
ISBN: 0817320024
Category : History
Languages : en
Pages : 293
Book Description
A reshaping of traditional understandings of Costa Rica and its national identity The Saints of Progress: A History of Coffee, Migration, and Costa Rican National Identity chronicles the development of the Tarrazú Valley, a historically remote—although internationally celebrated—coffee-growing region. Carmen Kordick’s work traces the development of this region from the early nineteenth century to the first decades of the twenty-first century to consider the nation-building process from the margins, while also questioning traditional scholarly works that have reproduced, rather than deconstructed, Costa Rica’s exceptionalist national mythology, which hail Costa Rica as Central America’s “white,” democratic, nonviolent, and egalitarian republic. In this compelling political, economic, and lived history, Kordick suggests that Costa Rica’s exceptionalist and egalitarian mythology emerged during the Cold War, as revolution, civil war, military dictatorship, and state violence plagued much of Central America. From the vantage point of Costa Rica’s premier coffee-producing region, she examines local, national, and transnational processes. This deeply textured narrative details the inauguration of coffee capitalism, which heightened existing class divisions; a successful armed revolt against the national government, which forged the current political regime; and the onset of massive out-migration to the United States. Kordick’s research incorporates more than one hundred oral histories and thousands of archival sources gathered in both Costa Rica and the United States to produce a human history of Costa Rica’s past. Her work on the recent past profiles the experiences of migrants in the United States, mostly in New Jersey, where many undocumented Costa Ricans find low-paid work in the restaurant and landscaping sectors. The result is a fine-grained examination of Tarrazú’s development from the 1820s to the present that reshapes traditional understandings of Costa Rica and its national past.
The Great Demographic Illusion
Author: Richard Alba
Publisher: Princeton University Press
ISBN: 0691202117
Category : Social Science
Languages : en
Pages : 336
Book Description
Why the number of young Americans from mixed families is surging and what this means for the country’s future Americans are under the spell of a distorted and polarizing story about their country’s future—the majority-minority narrative—which contends that inevitable demographic changes will create a society with a majority made up of minorities for the first time in the United States’s history. The Great Demographic Illusion reveals that this narrative obscures a more transformative development: the rising numbers of young Americans from ethno-racially mixed families, consisting of one white and one nonwhite parent. Examining the unprecedented significance of mixed parentage in the twenty-first-century United States, Richard Alba looks at how young Americans with this background will play pivotal roles in the country’s demographic future. Assembling a vast body of evidence, Alba explores where individuals of mixed parentage fit in American society. Most participate in and reshape the mainstream, as seen in their high levels of integration into social milieus that were previously white dominated. Yet, racism is evident in the very different experiences of individuals with black-white heritage. Alba’s portrait squares in key ways with the history of immigrant-group assimilation, and indicates that, once again, mainstream American society is expanding and becoming more inclusive. Nevertheless, there are also major limitations to mainstream expansion today, especially in its more modest magnitude and selective nature, which hinder the participation of black Americans and some other people of color. Alba calls for social policies to further open up the mainstream by correcting the restrictions imposed by intensifying economic inequality, shape-shifting racism, and the impaired legal status of many immigrant families. Countering rigid demographic beliefs and predictions, The Great Demographic Illusion offers a new way of understanding American society and its coming transformation.
Publisher: Princeton University Press
ISBN: 0691202117
Category : Social Science
Languages : en
Pages : 336
Book Description
Why the number of young Americans from mixed families is surging and what this means for the country’s future Americans are under the spell of a distorted and polarizing story about their country’s future—the majority-minority narrative—which contends that inevitable demographic changes will create a society with a majority made up of minorities for the first time in the United States’s history. The Great Demographic Illusion reveals that this narrative obscures a more transformative development: the rising numbers of young Americans from ethno-racially mixed families, consisting of one white and one nonwhite parent. Examining the unprecedented significance of mixed parentage in the twenty-first-century United States, Richard Alba looks at how young Americans with this background will play pivotal roles in the country’s demographic future. Assembling a vast body of evidence, Alba explores where individuals of mixed parentage fit in American society. Most participate in and reshape the mainstream, as seen in their high levels of integration into social milieus that were previously white dominated. Yet, racism is evident in the very different experiences of individuals with black-white heritage. Alba’s portrait squares in key ways with the history of immigrant-group assimilation, and indicates that, once again, mainstream American society is expanding and becoming more inclusive. Nevertheless, there are also major limitations to mainstream expansion today, especially in its more modest magnitude and selective nature, which hinder the participation of black Americans and some other people of color. Alba calls for social policies to further open up the mainstream by correcting the restrictions imposed by intensifying economic inequality, shape-shifting racism, and the impaired legal status of many immigrant families. Countering rigid demographic beliefs and predictions, The Great Demographic Illusion offers a new way of understanding American society and its coming transformation.
Costa Rica Before Coffee
Author: Lowell Gudmundson
Publisher: LSU Press
ISBN: 9780807125724
Category : History
Languages : en
Pages : 228
Book Description
Costa Rica Before Coffee centers on the decade of the 1840s, when the impact of coffee and export agriculture began to revolutionize Costa Rican society. Lowell Gudmundson focuses on the nature of the society prior to the coffee boom, but he also makes observations on the entire sweep of Costa Rican history, from earliest colonial times to the present, and in his final chapter compares the country's development and agrarian structures with those of other Latin American nations. These wide-ranging applications follow inevitably, since the author convincingly portrays the 1840s as they key decade in any interpretation of Costa Rican history.Gudmundson synthesizes and questions the existing historical literature on Costa Rica, relegating much of it to the realm of myth. He attacks what he calls the rural democratic myth (or rural egalitarian model) of Costa Rica's past, a myth that he argues has pervaded the country's historiography and politics and has had a huge impact on its image abroad and on its citizens' self-image. The rural democratic myth paints a rather idyllic picture of the country's past. It holds that prior to the coffee boom, the vast majority of Costa Rica's population was made up of peasants who owned small farms and were largely self-sufficient. These peasants enjoyed a high degree of social and economic quality; there were no important social distinctions and little division of labor. According to the myth, the primary source of this relatively egalitarian social order was the period of colonial rule, which ended in 1821. The new developments wrought by coffee and agrarian capitalism are seen as destructive of this rural democracy and as leading directly to unprecedented social problems that arose as a result of division of labor, rapid population growth, and widespread class antagonism.Gudmundson rejects virtually all of the components of this rural egalitarian model for pre-coffee society and reinterprets the early impact of coffee. He uses an array of sources, including census records, notary archives, and probate inventories, many of them previously unknown or unused, to analyze the country's social hierarchy, the division of labor, the distribution of wealth, various forms of private and communal land tenure, differentiation between cities and villages, household and family structure, and the elite before and after the rise of coffee. His powerful conclusion is that rather than reflecting the complexities of Costa Rican history, the rural egalitarian model is largely a construct of coffee culture itself, used to support the order that supplanted the colonial regime. Gudmundson ultimately reveals that the conceptual framework of the rural democratic myth has been limiting both to is supporters and to its opponents. Costa Rica Before Coffee proposes an alternative to the myth, on that emphasizes the complexity of agrarian history and breaks important new ground.
Publisher: LSU Press
ISBN: 9780807125724
Category : History
Languages : en
Pages : 228
Book Description
Costa Rica Before Coffee centers on the decade of the 1840s, when the impact of coffee and export agriculture began to revolutionize Costa Rican society. Lowell Gudmundson focuses on the nature of the society prior to the coffee boom, but he also makes observations on the entire sweep of Costa Rican history, from earliest colonial times to the present, and in his final chapter compares the country's development and agrarian structures with those of other Latin American nations. These wide-ranging applications follow inevitably, since the author convincingly portrays the 1840s as they key decade in any interpretation of Costa Rican history.Gudmundson synthesizes and questions the existing historical literature on Costa Rica, relegating much of it to the realm of myth. He attacks what he calls the rural democratic myth (or rural egalitarian model) of Costa Rica's past, a myth that he argues has pervaded the country's historiography and politics and has had a huge impact on its image abroad and on its citizens' self-image. The rural democratic myth paints a rather idyllic picture of the country's past. It holds that prior to the coffee boom, the vast majority of Costa Rica's population was made up of peasants who owned small farms and were largely self-sufficient. These peasants enjoyed a high degree of social and economic quality; there were no important social distinctions and little division of labor. According to the myth, the primary source of this relatively egalitarian social order was the period of colonial rule, which ended in 1821. The new developments wrought by coffee and agrarian capitalism are seen as destructive of this rural democracy and as leading directly to unprecedented social problems that arose as a result of division of labor, rapid population growth, and widespread class antagonism.Gudmundson rejects virtually all of the components of this rural egalitarian model for pre-coffee society and reinterprets the early impact of coffee. He uses an array of sources, including census records, notary archives, and probate inventories, many of them previously unknown or unused, to analyze the country's social hierarchy, the division of labor, the distribution of wealth, various forms of private and communal land tenure, differentiation between cities and villages, household and family structure, and the elite before and after the rise of coffee. His powerful conclusion is that rather than reflecting the complexities of Costa Rican history, the rural egalitarian model is largely a construct of coffee culture itself, used to support the order that supplanted the colonial regime. Gudmundson ultimately reveals that the conceptual framework of the rural democratic myth has been limiting both to is supporters and to its opponents. Costa Rica Before Coffee proposes an alternative to the myth, on that emphasizes the complexity of agrarian history and breaks important new ground.
Digital Literacies
Author: Colin Lankshear
Publisher: Peter Lang
ISBN: 9781433101694
Category : Computers
Languages : en
Pages : 334
Book Description
This book brings together a group of internationally-reputed authors in the field of digital literacy. Their essays explore a diverse range of the concepts, policies and practices of digital literacy, and discuss how digital literacy is related to similar ideas: information literacy, computer literacy, media literacy, functional literacy and digital competence. It is argued that in light of this diversity and complexity, it is useful to think of digital literacies - the plural as well the singular. The first part of the book presents a rich mix of conceptual and policy perspectives; in the second part contributors explore social practices of digital remixing, blogging, online trading and social networking, and consider some legal issues associated with digital media.
Publisher: Peter Lang
ISBN: 9781433101694
Category : Computers
Languages : en
Pages : 334
Book Description
This book brings together a group of internationally-reputed authors in the field of digital literacy. Their essays explore a diverse range of the concepts, policies and practices of digital literacy, and discuss how digital literacy is related to similar ideas: information literacy, computer literacy, media literacy, functional literacy and digital competence. It is argued that in light of this diversity and complexity, it is useful to think of digital literacies - the plural as well the singular. The first part of the book presents a rich mix of conceptual and policy perspectives; in the second part contributors explore social practices of digital remixing, blogging, online trading and social networking, and consider some legal issues associated with digital media.
The Social Life of Coffee
Author: Brian Cowan
Publisher: Yale University Press
ISBN: 0300133502
Category : History
Languages : en
Pages : 376
Book Description
What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century. Britain’s virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the virtuosi were also transformed by their own invention.
Publisher: Yale University Press
ISBN: 0300133502
Category : History
Languages : en
Pages : 376
Book Description
What induced the British to adopt foreign coffee-drinking customs in the seventeenth century? Why did an entirely new social institution, the coffeehouse, emerge as the primary place for consumption of this new drink? In this lively book, Brian Cowan locates the answers to these questions in the particularly British combination of curiosity, commerce, and civil society. Cowan provides the definitive account of the origins of coffee drinking and coffeehouse society, and in so doing he reshapes our understanding of the commercial and consumer revolutions in Britain during the long Stuart century. Britain’s virtuosi, gentlemanly patrons of the arts and sciences, were profoundly interested in things strange and exotic. Cowan explores how such virtuosi spurred initial consumer interest in coffee and invented the social template for the first coffeehouses. As the coffeehouse evolved, rising to take a central role in British commercial and civil society, the virtuosi were also transformed by their own invention.
DIY Media
Author: Michele Knobel
Publisher: Peter Lang
ISBN: 9781433106354
Category : Education
Languages : en
Pages : 284
Book Description
Schools remain notorious for co-opting digital technologies to «business as usual» approaches to teaching new literacies. DIY Media addresses this issue head-on, and describes expansive and creative practices of digital literacy that are increasingly influential and popular in contexts beyond the school, and whose educational potential is not yet being tapped to any significant degree in classrooms. This book is very much concerned with engaging students in do-it-yourself digitally mediated meaning-making practices. As such, it is organized around three broad areas of digital media: moving media, still media, and audio media. Specific DIY media practices addressed in the chapters include machinima, anime music videos, digital photography, podcasting, and music remixing. Each chapter opens with an overview of a specific DIY media practice, includes a practical how-to tutorial section, and closes with suggested applications for classroom settings. This collection will appeal not only to educators, but to anyone invested in better understanding - and perhaps participating in - the significant shift towards everyday people producing their own digital media.
Publisher: Peter Lang
ISBN: 9781433106354
Category : Education
Languages : en
Pages : 284
Book Description
Schools remain notorious for co-opting digital technologies to «business as usual» approaches to teaching new literacies. DIY Media addresses this issue head-on, and describes expansive and creative practices of digital literacy that are increasingly influential and popular in contexts beyond the school, and whose educational potential is not yet being tapped to any significant degree in classrooms. This book is very much concerned with engaging students in do-it-yourself digitally mediated meaning-making practices. As such, it is organized around three broad areas of digital media: moving media, still media, and audio media. Specific DIY media practices addressed in the chapters include machinima, anime music videos, digital photography, podcasting, and music remixing. Each chapter opens with an overview of a specific DIY media practice, includes a practical how-to tutorial section, and closes with suggested applications for classroom settings. This collection will appeal not only to educators, but to anyone invested in better understanding - and perhaps participating in - the significant shift towards everyday people producing their own digital media.
The Artisan Roaster
Author: David Rosa
Publisher: The Artisan Roaster Enterprises
ISBN:
Category : Cooking
Languages : en
Pages : 338
Book Description
Welcome to The Artisan Roaster - your complete guide to setting up and running an artisan coffee roastery café from start-up to sale. This comprehensive book covers everything you need to know to run a professional, rewarding business, from choosing a great location, fitting out your coffee roastery café, sourcing, roasting and blending specialty coffee, managing your staff and more. Written in an engaging and easy-to-read manner, yet packed with essential practical advice as well as fascinating facts on all-things-coffee, this book is designed to give you all the expert tips you'll need to hit the ground running in this exciting industry. David Rosa is an award-winning Australian coffee roaster with a twenty-year career in running a successful coffee roastery and brand. David's previous experience in consumer marketing and advertising proved invaluable in setting up his coffee roastery café. He currently runs coffee roasting and industry-related courses and provides private consultancy services. "David shares his expertise on all aspects of establishing a roastery and the various pitfalls of running a successful business. What David shares is invaluable, informative and concise. It perfectly reflects his enthusiasm, honesty, thirst for knowledge and not least, his sense of humour. I have no doubt this will be read, enjoyed and used as a guide for all new roasters as well as current roasters worldwide." ANDREW MACKAY - COFI-COM TRADING
Publisher: The Artisan Roaster Enterprises
ISBN:
Category : Cooking
Languages : en
Pages : 338
Book Description
Welcome to The Artisan Roaster - your complete guide to setting up and running an artisan coffee roastery café from start-up to sale. This comprehensive book covers everything you need to know to run a professional, rewarding business, from choosing a great location, fitting out your coffee roastery café, sourcing, roasting and blending specialty coffee, managing your staff and more. Written in an engaging and easy-to-read manner, yet packed with essential practical advice as well as fascinating facts on all-things-coffee, this book is designed to give you all the expert tips you'll need to hit the ground running in this exciting industry. David Rosa is an award-winning Australian coffee roaster with a twenty-year career in running a successful coffee roastery and brand. David's previous experience in consumer marketing and advertising proved invaluable in setting up his coffee roastery café. He currently runs coffee roasting and industry-related courses and provides private consultancy services. "David shares his expertise on all aspects of establishing a roastery and the various pitfalls of running a successful business. What David shares is invaluable, informative and concise. It perfectly reflects his enthusiasm, honesty, thirst for knowledge and not least, his sense of humour. I have no doubt this will be read, enjoyed and used as a guide for all new roasters as well as current roasters worldwide." ANDREW MACKAY - COFI-COM TRADING