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Author: Eugene Seguy
Publisher:
ISBN:
Category : Color
Languages : en
Pages :
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Author: Eugene Seguy
Publisher:
ISBN:
Category : Color
Languages : en
Pages :
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Author:
Publisher: Odile Jacob
ISBN: 2738193900
Category :
Languages : en
Pages : 380
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Author: CAVASSILAS Marina
Publisher: Lavoisier
ISBN: 2746289733
Category :
Languages : en
Pages : 258
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Book Description
Cet ouvrage propose une méthode opérationnelle pour analyser une communication visuelle, principalement le packaging. Cette méthode, dénommée SEMIO-PACK©, permet de décoder les signes du packaging et d'établir son positionnement dans les moindres détails. Ses piliers méthodologiques sont empruntés aux discplines que sont la sémiotique, l'histoire de l'art, la communication et les sciences cognitives. Avant de présenter l'application de cette méthode à de nombreux packagings (couvrant une cinquantaine de catégories de produits grande consommation), l'ouvrage présente les fondements de la sémiotique puis les processus cognitifs et symboliques impliqués dans la perception visuelle. Cette méthode se révèle un outil indispensable pour optimiser les processus d'analyse et de création du packaging. Clés et codes du packaging s'adresse aux professionnels, étudiants et chercheurs dans les domaines du marketing, du design, de la communication et de la sémiotique ainsi qu'à toute personne curieuse de maîtriser les rouages de la communication visuelle.
Author: Renzo Shamey
Publisher: Springer Nature
ISBN: 3030898628
Category : Science
Languages : en
Pages : 1634
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Book Description
This fully revised and expanded 2nd edition provides a single authoritative resource describing the concepts of color and the application of color science across research and industry. Significant changes for the 2nd edition include: New and expanded sections on color engineering More entries on fundamental concepts of color science and color terms Many additional entries on specific materials Further material on optical concepts and human visual perception Additional articles on organisations, tools and systems relevant to color A new set of entries on 3D presentation of color In addition, many of the existing entries have been revised and updated to ensure that the content of the encyclopedia is current and represents the state of the art. The work covers the full gamut of color: the fundamentals of color science; the physics and chemistry; color as it relates to optical phenomena and the human visual system; and colorants and materials. The measurement of color is described through entries on colorimetry, color spaces, color difference metrics, color appearance models, color order systems and cognitive color. The encyclopedia also has extensive coverage of applications throughout industry, including color imaging, color capture, display and printing, and descriptions of color encodings, color management, processing color and applications relating to color synthesis for computer graphics are included. The broad scope of the work is illustrated through entries on color in art conservation, color and architecture, color and education, color and culture, and biographies of some of the key figures involved in color research throughout history. With over 250 entries from color science researchers across academia and industry, this expanded 2nd edition of the Encyclopedia of Color Science and Technology remains the most important single resource in color science.
Author: Eugène A. SÉGUY
Publisher:
ISBN:
Category : Color
Languages : en
Pages : 68
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Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages : 612
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Book Description
Author: James H. Dormon
Publisher: Univ. of Tennessee Press
ISBN: 9780870499173
Category : History
Languages : en
Pages : 216
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Book Description
Eight essays explore the social and historical foundations of mixed-race people in Louisiana and along the US coast of the Gulf of Mexico, specific features of Gulf Creole culture, and ethnic and identity developments during the 20th century. The cultural features include Mardi Gras, zydeco music, and the place of the language in the larger New World French Creole. Annotation copyright by Book News, Inc., Portland, OR
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
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Book Description
Author: Momoh S O
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The importance of Color cannot be Over-emphasized from the addition of color to fonts, margins, backgrounds and Other web page elements to It's use graphic arts, paintings and more. This book COLOR CODES contains various colors & their codes to help ease the incorporation of colors in web design & other areas applicable.Thereby removing the stress of having to refer to a given color.Color code is a manual for learners and Professionals alike. For Web Designers & Developers, Software and Graphic Artists.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 128
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Book Description
