Citizen Coke: The Making of Coca-Cola Capitalism PDF Download
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Author: Bartow J. Elmore
Publisher: W. W. Norton & Company
ISBN: 0393245934
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Bartow J. Elmore
Publisher: W. W. Norton & Company
ISBN: 0393245934
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Madeline Barbara L?ons
Publisher: SUNY Press
ISBN: 9780791434826
Category : Social Science
Languages : en
Pages : 328
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Book Description
"Edited volume of contributions from Bolivian, American, and British political scientists, development sociologists, anthropologists, and historians examines impacts of the coca/cocaine economy on Bolivian society and politics, and on the US, in recent years. Together these works constitute the most complete, updated collection of analyses about this controversial public policy issue affecting US/Bolivian relations"--Handbook of Latin American Studies, v. 57.
Author: George Andrews
Publisher: Houghton Mifflin Harcourt P
ISBN:
Category : Medical
Languages : en
Pages : 382
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Book Description
Author: Paul Gootenberg
Publisher: Univ of North Carolina Press
ISBN: 080788779X
Category : History
Languages : en
Pages : 463
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Book Description
Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Author: Edmundo Morales
Publisher: University of Arizona Press
ISBN: 9780816511594
Category : History
Languages : en
Pages : 258
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Book Description
Cocaine: Much is known about the damage done by this drug in the United States; yet how much is actually known of its impact at its source? Though most processed cocaine comes from Colombia, more than half of the coca paste from which the drug is made originates in the vast jungle slopes shared by Bolivia and Peru. People here have chewed coca leaves for centuries, but only over the last twenty years has coca become a major cash crop. Now it supports local economies, feeds inflation, and affects the social behavior of Peruvians. Edmundo Morales, a Peruvian who is now a drug researcher in the United States, has conducted an extensive study of this underground economy to show how cocaine has changed the social, cultural, economic, and political climate of Peru--and why government efforts are unable to stop it. With statistics on coca agriculture, a description of coca-paste manufacturing, and an examination of the industry's social structure, Morales's book is an inside look at the "white gold rush" that only a Peruvian could have written. It offers a new perspective for understanding a problem that is usually seen only as it affects our own society, and it proposes a new look at policies directed toward its control.
Author: David Cohen
Publisher: Andrews UK Limited
ISBN: 1908122064
Category : Biography & Autobiography
Languages : en
Pages : 349
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Book Description
The story of Freud's involvement with cocaine and how it affected research long after he died... The book tells of a number of drug related tragedies Freud was involved in including the death of Ernest Fleischl and that of the less well known Otto Gross who was a good analyst, a cocaine addict and has advanced ideas about sex which led him to founding an orgiastic commune in Italy. Freud devotees will be unhappy with the book because it depicts their hero as all too human but it is a balanced view!
Author: Richard Kernaghan
Publisher: Stanford University Press
ISBN: 0804771294
Category : Social Science
Languages : en
Pages : 462
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Book Description
In a valley in the eastern foothills of the central Peruvian Andes, a wealth of cocaine once flowed. From the mid-1970s to the mid-1990s, this valley experienced abrupt rises in fortune, reckless corruption, and the brutality of those who sought to impress their own brand of order. When this era of cocaine came to a close, the legacy of its violence continued to mold people's perceptions of time through local storytelling practices. Coca's Gone examines the tense, depressed social terrain of Peru's Upper Huallaga Valley in the wake of a twenty-year cocaine boom. This compelling book conveys stories of the lived reality of jolted social worlds and weaves a fascinating meditation on the complex interrelationships between violence, law, and time.
Author: Robert C. Petersen
Publisher:
ISBN:
Category : Coca
Languages : en
Pages : 228
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Book Description
Author: P. Clawson
Publisher: Springer
ISBN: 1349609781
Category : Political Science
Languages : en
Pages : 282
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Book Description
It is commonly known that the Andean nations of Colombia, Peru, and Bolivia are the international centers of cocaine production. But until now, there has been no comprehensive view of this billion dollar industry. Using never-before unearthed information culled from their extensive field research, Patrick Clawson and Rensselaer Lee reveal the configuration of the drug industry, from the original cultivation of coca in the fields of South America to the sale of cocaine on the streets of the United States. The authors analyze the economic and political impact of the drug business on the Andean nations, including such problems as violence and the undermining of legitimate business. Through the ground-breaking work of Clawson and Lee, The Andean Cocaine Industry illuminates one of the most pervasive problems facing the world today.
Author: Paul Gootenberg
Publisher: Routledge
ISBN: 0429951736
Category : Social Science
Languages : en
Pages : 231
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Book Description
In the 1960s, the governments of Colombia, Peru, and Bolivia launched agricultural settlement programs in each country’s vast Amazonian frontier lowlands. Two decades later, these exact same zones had transformed into the centers of the illicit cocaine boom of the Americas. Drawing on concepts from both history and anthropology, The Origins of Cocaine explores how three countries with divergent different mid-century political trajectories ended up with parallel outcomes in illicit frontier economies and cocalero cultures. Bringing together transnational, national, and local analyses, the volume provides an in-depth examination of the deep origins of drug economics in the Americas. As the first substantial study on the shift from agrarian colonization to narcotization, The Origins of Cocaine will appeal to scholars and postgraduate students of Latin American history, anthropology, globalization, development and environmental studies.
