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Author: Richard Kallan
Publisher: Taylor & Francis
ISBN: 1351737600
Category : Language Arts & Disciplines
Languages : en
Pages : 191
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Book Description
Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.
Author: Richard Kallan
Publisher: Taylor & Francis
ISBN: 1351737600
Category : Language Arts & Disciplines
Languages : en
Pages : 191
Get Book Here
Book Description
Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for school, work, or play. The new edition emphasizes, in particular, the importance of the writer embracing a rhetorical perspective, distinguishing between formal and social media compositional styles, and appreciating the effort needed to produce clear, concise, and compelling messages.
Author: Chris Gardner
Publisher: Harper Collins
ISBN: 0061879371
Category : Self-Help
Languages : en
Pages : 340
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Book Description
“Gardner is encouraging us all to start where we are and dare to make our lives bigger and stronger, more satisfactory, and better. Chris Gardner is a knockout!” —Maya Angelou Chris Gardner’s astonishing memoir—the phenomenal New York Times bestseller, The Pursuit of Happyness, which inspired the film of the same name starring Will Smith—served as a shining beacon of hope for countless people. In Start Where You Are, “a book that teaches you how to transform the impossible into the possible” (Sidney Poitier), Gardner offers indispensible life lessons in getting from where you are to where you want to be.
Author: Jack Malcolm
Publisher: Booktrope Editions
ISBN: 9781620153314
Category :
Languages : en
Pages : 0
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Book Description
When your big moment comes, will you be ready? Strategic sales presentations, those given to high level decision makers at the crucial time in the sales process, are the most highly leveraged activities in sales-and those that most sales professionals are least prepared for. Strategic Sales Presentations prepares you for the presentations that could make or break you as an accomplished sales professional. And it will help polish your skills for any presentation that matters. This is a presentation book like no other! In Strategic Sales Presentations you will improve your ability to: Position yourself strategically for success Craft presentations that speak the language of senior decision makers Deliver engagingly, confidently and professionally. You will see the concepts in action as Jack Malcolm expertly weaves an example of a strategic sales presentation throughout the book. Implement the ideas from this book and you will be able to create a clear, concise, compelling presentation that you will be able to confidently present to executives. This book will take your presentations to a new level! "This book will transform any salesperson into a strategic salesperson and the more strategic you are, the higher value you sell." Nancy Duarte, CEO, Duarte, Inc. award winning author of slide: ology and Resonate "Do you want to learn, step-by-step, how to design, build, and deliver compelling strategic sales presentations that will achieve your objectives with senior executives? This is where you need to start-and finish. It's the most comprehensive, direct, and insightful book on the subject that I've read." Dave Stein, CEO and Founder, ES Research Group "After spending countless hours listening to sales presentations during my career, I wish every salesperson had read a copy of Jack Malcolm's Strategic Sales Presentations. From the perspective of a sales decision-maker, had a salesperson utilized the exceptional wealth of experience and how-to practicality offered in this dynamic resource they would have clearly differentiated their sales presentation in every competitive situation." R. Luke Lively-- Financial Service Industry Consultant, C-Level executive for over 20 years including CEO of three banks and author A Questionable Life
Author: Ashan R. Hampton
Publisher:
ISBN: 9781365096068
Category :
Languages : en
Pages : 102
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Book Description
What is clean writing? Whatever you write should be clear and understandable to most readers. Clean copy consists of text that is logical and free of extra words that might muddy its meaning. Whether for business, academics or social media, it is important to shape sentences in a way that is concise and compelling. In particular, "Clean, Concise Writing: Streamline Your Wordy Sentences" is an answer for teachers, students, copyeditors and novice writers who have written or received comments about clarity, wordiness or vague language. Written by an experienced English instructor, this book shows you how to write succinctly without sacrificing variety or style. Each chapter is loaded with examples and self-grading comprehension exercises that demonstrate how to convert sentences into longer pieces of writing that are engaging and pleasant to read.
Author: Ray Edwards
Publisher: Morgan James Publishing
ISBN: 1630475025
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Oleg Konovalov
Publisher: John Wiley & Sons
ISBN: 1119775914
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Noted CEOs, academics, and military personnel share their experience as visionary leaders The Vision Code explores the concept of "vision" and leadership. The book reveals the secrets of building and executing a strong vision within any organization. Oleg Konovalov—an acclaimed global thought leader—draws together in one volume in-depth interviews with nineteen extraordinary global visionaries that represent a variety of industries and organizations. These leaders explain why a vision is needed, how to implement it, how to communicate a vision effectively, and how to live by it with integrity. As Konovalov explains, vision is a key leadership skill that can be developed as a practical business tool for leading a company today and into the future. The stories of the nineteen leaders reveal how to develop a compelling vision and follow through with the vision in order to inspire an entire workforce. When a leader taps into the power of "vision," he or she creates a more meaningful business experience and ultimately, a better life. This compelling book: Offers a guide for making the concept of vision a reality Provides the information needed to develop a clear and persuasive vision Contains an accessible guide to a much-needed skill Includes interviews with Marshall Goldsmith (#1 Leadership Thinker), Martin Lindstrom (#1 Branding Expert), Garry Ridge (Chairman and CEO of WD-40 Company) and many others Written for leaders at all levels in organizations and industries of any type The Vision Code is a must-have book for anyone who wants to develop the skill to become a visionary leader.
Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 1118704967
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
Author: Chris Gardner
Publisher: Harper Collins
ISBN: 006153711X
Category : Self-Help
Languages : en
Pages : 326
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Book Description
Ever since the story of his transformation from homeless, single and struggling father to millionaire became known the world over, Chris Gardner --whose life story both inspired the movie The Pursuit of Happyness and became a #1 New York Times bestseller by the same name--has been inundated with two questions: “How Did You Do It” and “How Can I Do it Too?” Gardner’s power-packed, transformational reply is the basis of this long-anticipated book. As a departure from standard self-help tomes that promise overnight riches and exclusive secrets for success, Gardner avoids any tilt toward magical thinking by staying with real issues and solutions impacting individuals in all walks of life. If you’ve had the rug pulled out from under you, or have been dealing with the loss of a home, a job, a health or financial crisis, or simply can’t find the motivation to pursue new challenges, Start Where You Are abounds with life lessons that offer hope and provide a road map for starting anew. This is also the book for anyone ready to launch a personal, professional undertaking, or break generational cycles that hem in their potential. Taking stock of his own credos, including “The Cavalry Ain’t Coming,” “Find Your Button,” and “Seek the Furthest Star”-- Gardner’s 44 life lessons are earthy, soulful, and always accessible. With an array of stories from the author’s own life, as well as from those he has known or admired, both famous and not, Start Where You Are has arrived just in time to embolden and encourage all of us, even in our era of great global change, reminding us of the infinite resources we already have in our collective pursuit of happyness, and spurring us on in only one direction - forward!
Author: Anne E Greene
Publisher:
ISBN: 9780226825038
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
Author: Rev. Paul D. Borden
Publisher: Abingdon Press
ISBN: 1426713371
Category : Religion
Languages : en
Pages : 126
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Book Description
Learn the “Big Picture” approach that will aim your congregation at the mission field in your back yard, or around the world. Many churches want to make the transition from an inward to an outward focus, from catering to the needs of members to reaching out into the world to make disciples of Jesus Christ. Too often they try to accomplish this radical change by taking half steps and partial measures, initiating a new program here or adding a new staff members there. Yet this kind of change requires more. To succeed in changing its core focus this way, a congregation must learn strategic thinking; it must commit itself to seeing the big picture, and to taking the steps necessary to paint that picture afresh. Everyone, including pastors, lay leaders, key teams and groups, and the congregation as a whole must be involved in a process of transformation. Paul D. Borden, author of Hit the Bullseye and Direct Hit, knows that this transformation will not be easy. But if the target is bringing more people into saving relationship with Jesus Christ, what could be more worthwhile?
