Class and Industrial Marketing PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 986
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 986
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Book Description
Author: Owen Cobb Holleran
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 920
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Book Description
Author: M. Govindarajan
Publisher: Vikas Publishing House
ISBN: 8125913718
Category : Industrial marketing
Languages : en
Pages : 303
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Book Description
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author: Mukerjee
Publisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
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Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 964
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Author:
Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 890
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Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 566
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Book Description
Author: Peter W Turnbull
Publisher: Routledge
ISBN: 1135124272
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author: George Tesar
Publisher: World Scientific Publishing Company
ISBN: 9814489824
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 792
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Book Description
