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Author: Marian S. Johnson
Publisher: Augsburg Books
ISBN:
Category : Religion
Languages : en
Pages : 56
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Book Description
Author: Elmer L. Towns
Publisher: Baker Publishing Group (MI)
ISBN:
Category : Church libraries
Languages : en
Pages : 116
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Book Description
Author: Marian S. Johnson
Publisher: Augsburg Books
ISBN:
Category : Religion
Languages : en
Pages : 56
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Book Description
Author: Charles R. Swindoll
Publisher: Hachette UK
ISBN: 0446575046
Category : Religion
Languages : en
Pages : 210
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Book Description
In THE CHURCH AWAKENING, Charles Swindoll discusses the challenges, struggles, and priorities of the church in the twenty-first century. He reveals the problems inherent in the entertainment-based postmodern church and shows how a return to biblical teaching will restore its strength and impact. Now being replaced by a feel-good message instead of what Christians need to know to stand strong in a world that's lost its way--Swindoll exposes the problems of--and solutions for--the postmodern evangelical church. Just as he opened readers' eyes with his bold statements in The Grace Awakening, now he offers a straightforward volume revealing how to reestablish a life-altering church with Christ as Lord and Master. Illuminating and empowering, THE CHURCH AWAKENING will ignite a revolution in the way Christians "do church" for years to come.
Author: American Library Association
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 16
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Book Description
Author: Richard R. Hammar
Publisher:
ISBN: 9780882435800
Category : Juvenile Nonfiction
Languages : en
Pages : 456
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Book Description
Author: Ann Heidbreder Eastman
Publisher: Chicago : American Library Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 84
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Book Description
Author:
Publisher:
ISBN:
Category : Books and Reading
Languages : en
Pages : 54
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Book Description
Author: Irene Owens
Publisher: Routledge
ISBN: 0789021420
Category : Electronic books
Languages : en
Pages : 268
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Book Description
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author: Linda S Katz
Publisher: Routledge
ISBN: 1136413790
Category : Language Arts & Disciplines
Languages : en
Pages : 268
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Book Description
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketing—relationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: “The Basis and Context for Marketing” (theoretical information) and “The Application of Marketing” (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LIS—what it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Center—a fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author: Ginger Morris Caughman
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
Just as the library can be an integral part of church life--whether it is called a resource center, media center, media library or any other name--so too it must be promoted continually to keep it visible before the membership. An expert offers many tips on library promotion, a vital activity for any successful church or synagogue library. Included are ideas for posters, bulletin boards, displays, newsletters and reading lists; tips for celebrating special events, seasons and holidays; methods for serving different constituencies within the congregation; and guidelines for different types calendars.
