Chipotle Mexican Grill's Food Crisis Conundrum

Chipotle Mexican Grill's Food Crisis Conundrum PDF Author: Jessica C. Murray
Publisher:
ISBN: 9781529798753
Category : Chain restaurants
Languages : en
Pages :

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Book Description
Chipotle Mexican Grill is a popular quick-service style restaurant chain, which specializes in Mexican style food. The first Chipotle was opened in 1993, by Chef Steve Ells, in Denver, Colorado. Chipotle rapidly expanded, and currently has more than 2,000 locations across the United States. According to their website, Chipotle is proud to utilize fresh ingredients and serve "good food, fast" instead of fast food. Chipotle is a publicly traded company and was first introduced to the market in 2005.In late August and early September 2015, Chipotle experienced a Norovirus outbreak in Boston as well as a Salmonella outbreak in California. Although these initial food crises received media coverage, they did not appear to cause a drastic drop in Chipotle's stock values. However, just a few months later, in late October, there was a widespread outbreak of E. coli O26. Cases related to this outbreak were found in Washington, Oregon, California, Delaware, Kentucky, Maryland, Minnesota, and Oregon. The majority of cases were centered in Washington and Oregon; but genetic testing by the Centers for Disease Control and Prevention (CDC) showed that all cases were related. A total of 55 illnesses were reported for this outbreak; 21 of which required hospitalization (CDC, 2016). In early November, Chipotle voluntarily closed all 43 restaurants in the Seattle and Portland market areas in reaction to the outbreak. Signs were posted on the doors of each location notifying customers of the closures; all restaurants reopened by the end of November (Peterson, 2015; Washington State Department of Health, 2015; Centers for Disease Control and Prevention, 2016; U.S. Food and Drug Administration, 2016).

Chipotle Mexican Grill's Food Crisis Conundrum

Chipotle Mexican Grill's Food Crisis Conundrum PDF Author: Jessica C. Murray
Publisher:
ISBN: 9781529798753
Category : Chain restaurants
Languages : en
Pages :

Get Book Here

Book Description
Chipotle Mexican Grill is a popular quick-service style restaurant chain, which specializes in Mexican style food. The first Chipotle was opened in 1993, by Chef Steve Ells, in Denver, Colorado. Chipotle rapidly expanded, and currently has more than 2,000 locations across the United States. According to their website, Chipotle is proud to utilize fresh ingredients and serve "good food, fast" instead of fast food. Chipotle is a publicly traded company and was first introduced to the market in 2005.In late August and early September 2015, Chipotle experienced a Norovirus outbreak in Boston as well as a Salmonella outbreak in California. Although these initial food crises received media coverage, they did not appear to cause a drastic drop in Chipotle's stock values. However, just a few months later, in late October, there was a widespread outbreak of E. coli O26. Cases related to this outbreak were found in Washington, Oregon, California, Delaware, Kentucky, Maryland, Minnesota, and Oregon. The majority of cases were centered in Washington and Oregon; but genetic testing by the Centers for Disease Control and Prevention (CDC) showed that all cases were related. A total of 55 illnesses were reported for this outbreak; 21 of which required hospitalization (CDC, 2016). In early November, Chipotle voluntarily closed all 43 restaurants in the Seattle and Portland market areas in reaction to the outbreak. Signs were posted on the doors of each location notifying customers of the closures; all restaurants reopened by the end of November (Peterson, 2015; Washington State Department of Health, 2015; Centers for Disease Control and Prevention, 2016; U.S. Food and Drug Administration, 2016).

Chipotle Mexican Grill, Inc

Chipotle Mexican Grill, Inc PDF Author: Syvia Banda
Publisher:
ISBN: 9781526406798
Category : Escherichia coli infections
Languages : en
Pages :

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Book Description
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.

Chipotle Mexican Grill, Inc

Chipotle Mexican Grill, Inc PDF Author: Syvia Banda
Publisher:
ISBN: 9781526406781
Category : Escherichia coli infections
Languages : en
Pages :

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Book Description
In late 2015, Chipotle Mexican Grill experienced a large-scale food safety crisis. The companys restaurants were identified as the source of an E. Coli outbreak that affected 14 states and led to more than 20 hospitalizations. Known for its Food With Integrity initiative, and having experienced a decade of explosive growth, the companys livelihood was being threatened by the design of its own supply chain. Customers were scared, and the issue had attracted the attention of investors, regulators, and the national news media; Chipotle needed to respond.

Chipotle Mexican Grill

Chipotle Mexican Grill PDF Author: Russell Walker
Publisher:
ISBN: 9781526430663
Category : Food poisoning
Languages : en
Pages :

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Book Description
By any measure, Chipotle Mexican Grill was a success story in the restaurant business. It grew from one location in 1993 to over 2,000 locations by 2016 and essentially created the fast casual dining category. Its stock appreciated more than 1,000% in the ten years following its 2006 IPO.However, after more than 20 years without a major reported food safety incident, Chipotle was revealed as the source of multiple outbreaks of illness from norovirus, salmonella, and E. coli that sickened nearly 600 people in 13 states in 2015. The company closed stores, spent several months under investigation by the U.S. Centers for Disease Control and Prevention (CDC) and other health organizations, and faced a criminal investigation in connection with the incidents.After a much-publicized closing of all of its stores on February 8, 2016, and numerous changes to its food sourcing and preparation practices, Chipotle tried to win back customers with dramatically increased advertising and free food promotions.However, on April 26, the chain announced its first-ever quarterly loss as a public company. Same-store sales for the first quarter were 29.7% lower than in the previous year. Operating margins fell from 27.5% to 6.8% over the same period, and the company's share price was down 41% from its summer 2015 high.

Managing Food Safety Errors

Managing Food Safety Errors PDF Author: Priyanko Guchait
Publisher:
ISBN: 9781529718089
Category : Fast food restaurants
Languages : en
Pages :

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Book Description
Food safety errors can have disastrous consequences on a company's profitability, image, and loss of lives. Therefore, it is critical that hospitality managers, employees, and students understand the importance of food safety and methods to implement best practices. Using the example of Chipotle Mexican Grill foodborne illness outbreaks, this case study highlights when, where, and how food safety errors occurred in this specific instance. This case study encourages critical thinking about food safety errors occur, causes of such errors, and how to detect, resolve, and prevent errors. In addition, the goal of the case study is for the audience to learn skills required for effective management of food safety errors, and identify training techniques that can be used to develop such skills.

Just Food

Just Food PDF Author: James E. McWilliams
Publisher: Little, Brown
ISBN: 9780316052634
Category : Social Science
Languages : en
Pages : 272

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Book Description
We suffer today from food anxiety, bombarded as we are with confusing messages about how to eat an ethical diet. Should we eat locally? Is organic really better for the environment? Can genetically modified foods be good for you? JUST FOOD does for fresh food what Fast Food Nation (Houghton Mifflin, 2001) did for fast food, challenging conventional views, and cutting through layers of myth and misinformation. For instance, an imported tomato is more energy-efficient than a local greenhouse-grown tomato. And farm-raised freshwater fish may soon be the most sustainable source of protein. Informative and surprising, JUST FOOD tells us how to decide what to eat, and how our choices can help save the planet and feed the world.

Essentials of Consumer Behavior

Essentials of Consumer Behavior PDF Author: Debra L. Stephens
Publisher: Taylor & Francis
ISBN: 1317648854
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Folks, This Ain't Normal

Folks, This Ain't Normal PDF Author: Joel Salatin
Publisher: Hachette UK
ISBN: 1455505684
Category : Health & Fitness
Languages : en
Pages : 283

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Book Description
From farmer Joel Salatin's point of view, life in the 21st century just ain't normal. In FOLKS, THIS AIN'T NORMAL, he discusses how far removed we are from the simple, sustainable joy that comes from living close to the land and the people we love. Salatin has many thoughts on what normal is and shares practical and philosophical ideas for changing our lives in small ways that have big impact. Salatin, hailed by the New York Times as "Virginia's most multifaceted agrarian since Thomas Jefferson [and] the high priest of the pasture" and profiled in the Academy Award nominated documentary Food, Inc. and the bestselling book The Omnivore's Dilemma, understands what food should be: Wholesome, seasonal, raised naturally, procured locally, prepared lovingly, and eaten with a profound reverence for the circle of life. And his message doesn't stop there. From child-rearing, to creating quality family time, to respecting the environment, Salatin writes with a wicked sense of humor and true storyteller's knack for the revealing anecdote. Salatin's crucial message and distinctive voice--practical, provocative, scientific, and down-home philosophical in equal measure--make FOLKS, THIS AIN'T NORMAL a must-read book.

Strategic Management

Strategic Management PDF Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665

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Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.

Even More Top Secret Recipes

Even More Top Secret Recipes PDF Author: Todd Wilbur
Publisher: National Geographic Books
ISBN: 0452283191
Category : Cooking
Languages : en
Pages : 0

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Book Description
#1 bestselling Top Secret Recipes series! With more than 1.5 million Top Secret Recipes books sold, Todd Wilbur is the reigning master of professional-quality clones of America’s best-loved, brand-name foods. In Even More Top Secret Recipes, Wilbur shares the secrets to making your own delicious versions of: • McDonald’s ® French Fries • KFC ® Extra Crispy™Chicken • Wendy’s ® Spicy Chicken Fillet Sandwich • Drake’s ® Devil Dogs ® • Taco Bell ® Burrito Supreme ® • Boston Market® Meatloaf • And many more! With a dash of humor, a tantalizing spoonful of food facts and trivia, and a hearty sprinkling of culinary curiosity, Even More Top Secret Recipes gives you the blueprints for reproducing the brand-name foods you love.