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Author: Torsten Hoffmann
Publisher: diplom.de
ISBN: 3863416066
Category : Business & Economics
Languages : en
Pages : 57
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Book Description
"The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won’t be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.
Author: Torsten Hoffmann
Publisher: Bachelor + Master Publication
ISBN: 3863411064
Category : Business & Economics
Languages : en
Pages : 67
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Book Description
"The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won?t be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.
Author: Torsten Hoffmann
Publisher: diplom.de
ISBN: 3863416066
Category : Business & Economics
Languages : en
Pages : 57
Get Book Here
Book Description
"The presence of television is influencing the future of China in ways that no other technology or human agency can" (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won’t be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.
Author: Lee Chin-Chuan
Publisher: Routledge
ISBN: 113441241X
Category : History
Languages : en
Pages : 289
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Book Description
This volume provides the most expert, up-to-date and multidisciplinary analyses on how the contemporary media function in what has rapidly become the world's biggest market.
Author: Daya Kishan Thussu
Publisher: Routledge
ISBN: 1317214617
Category : Social Science
Languages : en
Pages : 366
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Book Description
As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Author: Gabriele Balbi
Publisher: Cambridge Scholars Publishing
ISBN: 1527537420
Category : Social Science
Languages : en
Pages : 202
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Book Description
In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms, for other national media systems. This book explores how the global media landscape was changed by this revolutionary trend, and why and how China is now playing a key role in guiding it. It is, on the one hand, a book on how the Chinese media system continues to take inspiration and to be shaped (or remapped) by American, European and Asian media companies, and, on the other, a volume on the ways in which recent Chinese media’s “going out” strategy is remapping the global media landscape. Organised into two sections, this book has eight chapters written by American, Chinese and European scholars. Focusing on different markets (such as the movie industry, the press, broadcasting, and the Internet), different regions and different actors (from Donald Trump to the Tanzania-Zambia Railway to journalists), this book provides a fresh interpretation on the main changes China has brought to the global media landscape.
Author: Hugo de Burgh
Publisher: Legend Press Ltd
ISBN: 1908684348
Category : Mass media
Languages : en
Pages : 236
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Book Description
China is challenging the mighty behemoths, Google and Facebook, and creating alternative New Media. 750 million people are active on its Social Mediascape and there are a billion mobile phones deploying the innovative apps with which the Chinese conduct their lives. Though late starters, already four of the world's leading New Media companies are Chinese. China's old media - television, newspapers, radio - challenge the established powers which were long thought unassailable, such as CNN and BBC. Produced in many languages on every continent, they are re-defining the agenda and telling the story in China's way, with not just news and documentary series but also entertainment. The world's biggest manufacturer of TV drama is now making its stories for export. China's Media tells you why and how. It investigates the Chinese media, their strengths and weaknesses and how they are different. from the West. This detailed and comprehensive guide aims to showcase their immense variety and diversity, and demonstrates how they came to be a powerful new force in the media world.
Author: Qing Cao
Publisher: Routledge
ISBN: 1000448940
Category : History
Languages : en
Pages : 240
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Book Description
This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.
Author: Qian Yu
Publisher:
ISBN:
Category : China
Languages : en
Pages : 116
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Book Description
When an American media firm attempts to partner with a media organization in China, the U.S. company must adapt its business model because there is a cultural gap in media organizations, such as the differences in the management culture of the United States and China newsrooms. This study explores why the magazine market is a reliable and profitable way to open the door of China to foreign media firms. There are several cultural aspects a global media company should consider when they are planning a marketing strategy for China. Among these are the difference of management culture, the difference of the content culture and the difference of the relationship between journalists and their sources. All cultural issues may require separate solutions for any foreign media company planning to expand their business to China. This thesis explored the cultural issues media companies face in adapting to a Chinese environment through the perspective of Sociology of News and Cultural Proximity theories. This study bases its analysis by employing a secondary data analysis of the World Journalist study and an in-depth interview with a top media executive in China. The research demonstrates that it is essential to find a proper partner in China and allow for some independence for reader gratification. Both sides of the partnership need to learn how to keep mutual noninterference with each other in their workforce.
Author: Gary D. Rawnsley
Publisher: Routledge
ISBN: 1317635914
Category : Social Science
Languages : en
Pages : 618
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Book Description
The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.
Author: James F. Scotton
Publisher: Wiley-Blackwell
ISBN: 9781405187978
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth
