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Author: Greg Paull
Publisher:
ISBN: 9789881554239
Category : Branding (Marketing)
Languages : en
Pages : 350
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Book Description
"China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas."--Back cover.
Author: Greg Paull
Publisher:
ISBN: 9789881554239
Category : Branding (Marketing)
Languages : en
Pages : 350
Get Book Here
Book Description
"China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas."--Back cover.
Author: Susan L. Shirk
Publisher: Oxford University Press
ISBN: 0199751978
Category : Political Science
Languages : en
Pages : 288
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Book Description
This collection of essays-- written by pioneering Chinese journalists and Western experts--explores how transformations in China's media--from a propaganda mouthpiece into an entity that practices watchdog journalism--are changing the country. In detailed case studies, the authors describe how politicians are reacting to increased scrutiny from the media, and how television, newspapers, magazines, and Web-based news sites navigate the cross currents between the market and the CCP censors.
Author: Nari Lee, Niklas Bruun
Publisher: Edward Elgar Publishing
ISBN: 1783478217
Category : Law
Languages : en
Pages : 411
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Book Description
Intellectual property (IP) law has been widely discussed in recent scholarship, though many recent works explore the topic from a largely descriptive perspective. This book provides an analytical and comparative study of Chinese and European IP law, as well as an analysis of system reforms in China. The book highlights, in three parts, intellectual property for innovation and creativity in China, comparing concepts and norms in Chinese and European IP law, and governance of practices and IP enforcement. Demonstrating that the governance of IP rights requires the adoption of a set of norms, the contributors also argue that success is dependent on a transformation of the perspectives and implementation. Students and scholars of IP law, and Chinese IP law in particular, will find this book to be a valuable resource to their work. It will also be of interest to IP practitioners looking for an insight into system reforms in China.
Author: CICC Research, CICC Global Institute
Publisher: Springer Nature
ISBN: 9819716470
Category :
Languages : en
Pages : 375
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Book Description
Author:
Publisher: World Scientific
ISBN: 9811292205
Category : Mathematics
Languages : en
Pages : 433
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Book Description
In China, many excellent students in mathematics take an active part in various mathematical contests, and each year, the best six senior high school students are selected to form the IMO National Team to compete in the International Mathematical Olympiad. In the past ten years, China's IMO Team has achieved outstanding results — they won first place almost every year.The authors of this book are coaches of the China national team. They are Xiong Bin, Xiao Liang, Yu Hongbing, Yao Yijun, Qu Zhenhua, Li Ting, Ai Yinhua, Wang Bin, Fu Yunhao, He Yijie, Zhang Sihui, Wang Xinmao, Lin Tianqi, Xu Disheng, et al. Those who took part in the translation work are Chen Haoran and Zhao Wei.The materials of this book come from a series of two books (in Chinese) on Forward to IMO: a collection of mathematical Olympiad problems (2021-2022). It is a collection of problems and solutions of the major mathematical competitions in China. It provides a glimpse of how the China national team is selected and formed.
Author: Bin Xiong
Publisher: World Scientific
ISBN: 9811256349
Category : Mathematics
Languages : en
Pages : 300
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Book Description
In China, lots of excellent maths students take an active part in various maths contests and the best six senior high school students will be selected to form the IMO National Team to compete in the International Mathematical Olympiad. In the past ten years China's IMO Team has achieved outstanding results — they won the first place almost every year.The authors of this book are coaches of the China national team. They are Xiong Bin, Yao Yijun, Qu Zhenhua et al. Those who took part in the translation work are Zhao Wei and Zhou Tianyou.The materials of this book come from a series of two books (in Chinese) on Forward to IMO: A Collection of Mathematical Olympiad Problems (2019-2020). It is a collection of problems and solutions of the major mathematical competitions in China. It provides a glimpse of how the China national team is selected and formed.
Author: Gianluigi Negro
Publisher: Springer
ISBN: 3319604058
Category : Social Science
Languages : en
Pages : 268
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Book Description
This book aims to identify the most important political, socio-economic, and technical determinants of Internet development in China, through a historical approach that combines political economy, cultural, and public studies. Firstly, the book looks at the most important strategies that compelled the Chinese government to invest in the construction of the Internet infrastructure. Secondly, it examines the relationships between the development of the Internet in China and the emergence of a nascent civil society. Finally, attention is given to three different Chinese online platforms in three different historical periods. This three-pronged approach presents a coherent set of analyses and case studies which are committed to the investigation of the complex process of change undergone by Internet development in China.
Author: Daya Kishan Thussu
Publisher: Routledge
ISBN: 1317214617
Category : Social Science
Languages : en
Pages : 366
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Book Description
As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Author: Bin Xiong
Publisher: World Scientific
ISBN: 9811250731
Category : Mathematics
Languages : en
Pages : 207
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Book Description
In China, lots of excellent maths students takes an active part in various maths contests and the best six senior high school students will be selected to form the IMO National Team to compete in the International Mathematical Olympiad. In the past ten years China's IMO Team has achieved outstanding results — they have always been among the top 3, in fact in the first place most of the time.The authors of this book are coaches of the China national team. They are Xiong Bin, Yao Yijun, Qu Zhenhua, et al. The translator of this book is Chen Xiaomin.The materials of this book come from a series of two books (in Chinese) on Forward to IMO: A Collection of Mathematical Olympiad Problems (2015-2016). It is a collection of problems and solutions of the major mathematical competitions in China. It provides a glimpse of how the China national team is selected and formed.
Author: Jia Wang
Publisher: Springer
ISBN: 3319718312
Category : Law
Languages : en
Pages : 268
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Book Description
This book critically evaluates the current copyright law system in a digital environment from a comparative perspective. Since many developing countries modelled their copyright laws on more advanced jurisdictions, they have not benefitted from such a law as much as intended due to their inherently embedded social economic conditions. Moreover, the copyright law system has been under constant challenges from rapidly developing digital technology and the Internet. All in all, there is a pressing need for developing countries to reevaluate their copyright law in light of their national needs, the developmental stage of their economy, their culture and tradition, and their legal system. The book poses the question of whether copyright law should be reformed to fulfill its fundamental purpose of serving education and research that are in the public interest in the digital era? It examines whether the legal frameworks adequately address developing countries’ educational and research requirements in view of the opportunities and restrictions posed by electronic communication media. Further, it provides a comprehensive study that addresses the various critical issues relevant to the reform of the copyright law system and offers recommendations for developing countries to revamp their copyright law system to better serve their education and research sector.
