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Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1135626308
Category : Language Arts & Disciplines
Languages : en
Pages : 346
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Book Description
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Author: Brian M. Young
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Author: Sandra Diehl
Publisher: Springer Science & Business Media
ISBN: 3835057022
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Author: Richard Adler
Publisher: Washington : National Science Foundation
ISBN:
Category : Child psychology
Languages : en
Pages : 244
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Book Description
Author: Jacqueline Wilson
Publisher: Penguin UK
ISBN: 0141973161
Category : Juvenile Fiction
Languages : en
Pages : 320
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Book Description
The new bestseller from Jacqueline Wilson, creator of Tracy Beaker, Hetty Feather and The Illustrated Mum, is a funny, moving and heartwarming story of four children who discover a way to make wishes come true. Echoing the classic E Nesbit novel, Five Children and It, this new story from this mega-selling author, winner of the Guardian Children's Fiction Prize, is a brilliant read not just for those familiar with the original book but for any of Wilson's millions of fans.
Author:
Publisher:
ISBN:
Category : Television advertising and children
Languages : en
Pages : 248
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Book Description
Author: M. Carole Macklin
Publisher: SAGE
ISBN: 9780761912859
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1134760876
Category : Psychology
Languages : en
Pages : 266
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Book Description
Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion. This completely revised second edition of Children and Television brings the story of children and television right up to date. In addition to presenting the latest research on all of the themes covered in the first edition, it includes a discussion of the new entertainment media now available and a new chapter which examines the role of television in influencing children’s health related attitudes behaviour. Barrie Gunter and Jill McAleer examine the research evidence in to the effects of television on children and their responses to it. They conclude that children are sophisticated viewers and control television far more than it controls them.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1000020363
Category : Psychology
Languages : en
Pages : 270
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Book Description
Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child’s behaviour? Twenty years after the publication of the first edition of Children and Television, these issues remain as pertinent as ever. In the new Classic Edition of this core textbook, Gunter and Gunter present research evidence into the effects of television on children and their responses to it. This comprehensive work examines a wide range of issues, including children’s knowledge of television and how it impacts social roles, aggressive behaviour, advertising, health orientation and both good and bad behaviour, and concludes that children are sophisticated viewers and control television far more than it controls them. The Classic Edition includes a new preface to the current context of the book, exploring the emergence of new TV channels, enhanced home recording capacity, archiving and streaming services replacing traditional forms of viewing with non-linear viewing and their impact on children. This book is essential reading for postgraduate and undergraduate students taking courses on child development and family studies.
Author: Dr. Anjali Y. Chaudhari
Publisher: Lulu.com
ISBN: 1365469034
Category :
Languages : en
Pages : 367
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Book Description
