Dictionary of Marketing Communications PDF Download

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Dictionary of Marketing Communications

Dictionary of Marketing Communications PDF Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.