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Author: Cameron Day
Publisher:
ISBN: 9780578917924
Category :
Languages : en
Pages :
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Book Description
Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.
Author: Cameron Day
Publisher:
ISBN: 9780578917924
Category :
Languages : en
Pages :
Get Book Here
Book Description
Allow me to blast a ray of sunshine through the murky clouds hovering over advertising agencies and marketing departments alike. If you've got talent, I can keep you from rolling an embarrassing string of gutter balls. Chew With Your Mind Open is here to make it make sense to the degree that advertising ever will. The politics. The personalities. The nonstop problems in need of smart and effective solutions. I was lucky. I had a great thinker in my corner for over two decades. A rock-solid, real-live 24/7 mentor. My father, Guy Day, knew the advertising racket well and was no stranger to remarkable creative work. He co-founded Chiat/Day as a writer and was the agency's president, twice. My dad helped inspire some of the best advertising of the 20th century, Apple's "1984" Super Bowl spot for example. He also inspired me. What my father gave me, is what I'm now ready to give you. Just enough big-picture guidance to be dangerous. My advice can keep you from falling into unproductive time-sucks and sinking in conceptual quicksand. I'll help you avoid the chronic wallowing, unneeded politicking, and blame game that's all too common in the business. I'll help you develop good habits that will serve you well in the worst of times. Throughout my book, I'll share how I got -- and still get -- my best thinking through the gauntlet without collecting a huge assortment of knives in my back. Granted, a few of them will be unavoidable. I'll address that part, too. My knowledge comes from real-life experiences, and my book is broken down by subject and is served one easily digestible nugget at a time. Sometimes my experiences are funny, other times embarrassing, but they always reveal an underlying truth and a learning opportunity that could spare you some scar tissue. Along the way, readers will be in the room with me as I present work, defend it, debate clients, and push the best thinking forward.
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119164036
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: Durga Chew-Bose
Publisher: FSG Originals
ISBN: 0374535957
Category : Literary Collections
Languages : en
Pages : 241
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Book Description
An entirely original portrait of a young writer shutting out the din in order to find her own voice
Author: Hillary Morgan Ferrer
Publisher: Harvest House Publishers
ISBN: 0736976167
Category : Religion
Languages : en
Pages : 290
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Book Description
*Foreword written by Nancy Pearcey* "Parents are the most important apologists our kids will ever know. Mama Bear Apologetics will help you navigate your kids’ questions and prepare them to become committed Christ followers.” —J. Warner Wallace "If every Christian mom would apply this book in her parenting, it would profoundly transform the next generation." —Natasha Crain #RoarLikeAMother The problem with lies is they don’t often sound like lies. They seem harmless, and even sound right. So what’s a Mama Bear to do when her kids seem to be absorbing the culture’s lies uncritically? Mama Bear Apologetics™ is the book you’ve been looking for. This mom-to-mom guide will equip you to teach your kids how to form their own biblical beliefs about what is true and what is false. Through transparent life stories and clear, practical applications—including prayer strategies—this band of Mama Bears offers you tools to train yourself, so you can turn around and train your kids. Are you ready to answer the rallying cry, “Mess with our kids and we will demolish your arguments”? Join the Mama Bears and raise your voice to protect your kids—by teaching them how to think through and address the issues head-on, yet with gentleness and respect.
Author: Adam Rex
Publisher: Chronicle Books LLC
ISBN: 145218190X
Category : Juvenile Fiction
Languages : en
Pages : 57
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Book Description
On Account of the Gum is a book about how the best intentions lead to some of the worst (and funniest) ideas! Serious humor abounds in this story about one kid's hilarious misadventures with gum, and the cumulative buildup of stuff stuck in hair. From the madcap mind of Adam Rex comes a book about the improbable, downright bizarre remedies for a problem kids have faced since the creation of gum. • Features hilarious text with unexpected turns and fun rhymes • Wacky suggestions make this prime for constant giggles and repeat reading • Author Adam Rex has a funny, smart, and relatable style How do you get gum out of your hair—a pair of scissors? Butter? The cat? Call your aunt, she'll know what to do. She doesn't? Try the fire department! With each page turn, this situation—relatable to any family—grows stickier and more desperate. • A wonderful blend of light wordplay, zany humor, and a timeless topic • Perfect for fans of The Day the Crayons Quit and If You Ever Want to Bring an Alligator to School, Don't! • Great for parents, grandparents, teachers, librarians, booksellers, and educators who are looking for a funny, relatable tale to read out loud • You'll love this book if you love books like We Don't Eat Our Classmates by Ryan T. Higgins, The Legend of Rock Paper Scissors by Drew Daywalt, and The Bad Seed by Jory John.
Author: Eric Schlosser
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618593941
Category : Juvenile Nonfiction
Languages : en
Pages : 326
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Book Description
'Chew On This' reveals the truth about the the fast food industry - how it all began, its success, what fast food actually is, what goes on in the slaughterhouses, meatpacking factories and flavour labs, the exploitation of young workers in the thousands of fast-food outlets throughout the world, and much more.
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119819741
Category : Business & Economics
Languages : en
Pages : 423
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Book Description
The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180 ̊ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.
Author: Marnelle Tokio
Publisher: Tundra Books
ISBN: 1770490485
Category : Young Adult Fiction
Languages : en
Pages : 231
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Book Description
Winner of the Society of School Librarians International’s Best Book Award – Language Arts, Grades 7-12 Novels Winner of the 2005 White Pine Awards, Fiction category Selected for inclusion in the Best Books for the Teen Age 2004 List by the New York Public Library Nominated for Snow Willow Award (The Saskatchewan Young Reader’s Choice Awards) Nominated for the Canadian Library Association’s 2004 Young Adult Canadian Book Award More than You Can Chew has been called a One Flew Over the Cuckoo’s Nest for young adults. Marty Black has retreated from a difficult family situation into the area she can best control, her own appetites. She may not be able to control her parents’ behavior, but she can decide what she will and will not eat. Eventually, she stops eating altogether. Marty is close to death when she finally asks for help and finds herself in a psychiatric institution. But recognizing her need for help is only the first tenuous step on a long road to recovery. Marty’s ability to find a way to live, despite the powerful lure of anorexia, is the core of this fine, insightful novel. Marnelle Tokio’s semi autobiographical story will resonate with every teenager who faces issues of family, body image, and self-confidence.
Author: Mandy Capehart
Publisher:
ISBN:
Category :
Languages : en
Pages : 213
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Book Description
What would it mean for you to start taking up space in your own grief story? Restorative Grief is a 31 day guidebook and memoir of loss, life, and learning how to tread water. Follow the author on an exploration of tools and techniques to guide you through a healing process inviting your mind, body, spirit, and soul to the table. All aspects of your story are just that: yours. This is your chance to explore what life after loss can look like without the platitudes, minimizing, and dismissive methods used by so many well-intentioned grief supporters. As grievers, we keep sorrow to ourselves to avoid rocking the boat or making others uncomfortable. And as grief supporters, the last thing we want is to increase the pain felt by our loved ones. Yet in both roles, we find ourselves repeating platitudes and minimizing our needs simply to survive the next wave. In Restorative Grief, Mandy Capehart takes us through her story of loss and recovery both in and out of the church walls. While being raised in the evangelical tradition, she found church structures and understanding lacking for those who needed more than a quick sabbatical. Restorative Grief provides practical tools, concepts, and techniques to empower grievers to take what they need and to find it for themselves in body, mind, and spirit. While her story is framed around the Christian experience, this work is approachable for anyone capable of reading with an open mind to chew the meat and spit out the bones. Find what serves and leave the rest. It's your story. PRAISE FOR RESTORATIVE GRIEF "I would say that Mandy gives us a "peek behind the curtain" of grief, but in truth, she rips the weighted fabric down completely. She boldly walks into places society has hidden away, holding space for us to explore our own truths in our own way. Mandy's writings make the perfect companion in grief. Her raw vulnerability provides us a roadmap on how to be introspective, honest, and gracious with ourselves." Jessica Murrey, CEO of WickedSaints Studios, International Peacebuilder, author, and speaker "'Restorative Grief' is a treasure; beautifully written, sincere, and thought-provoking. Mandy's journey through discomfort and pain, grace and healing feels vital for the times we live in." Ryan Pfeil, journalist, author, and editor "Whether you have faced the devastating loss of a close loved one or are battling the weight of an unexpected disappointment, this book is for you. Each chapter and daily reflection will lead you with guidance, encouragement, and practical tools. This is a book I will use personally, as well as with those I counsel and pastor." Kate Rhoden, pastor of Living Waters Rogue Valley About the Author Mandy Capehart is a speaker, host, and certified grief and life coach in the Pacific Northwest. She is the founder of The Restorative Grief Project, an online community of grievers and grief supporters looking for movement while they heal. Her own experience with grief left her searching for resources offering empathetic, long-term support without minimizing the pain of the moment. When she found nothing, she created it for herself and for you. This is her first book. To keep the conversation going, join The Restorative Grief Project on Facebook or follow the author on social media: @MandyCapehart.
Author: Patricia Polacco
Publisher: Penguin
ISBN: 0399257039
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
After spending the summer with her artist grandmother, Trisha knows she wants to be an artist, too. She's thrilled when her sketches get her into Miss Chew's special art class at the high school. A substitute teacher tells her she's wasting time on art when she should be studying - but fortunately, this is one battle that Miss Chew and Trisha are up for! This true story shows just how important a teacher can be in a child's life - and celebrates the power of art itself.
