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Author: Stefan Mumaw
Publisher: John Wiley and Sons
ISBN: 1118060709
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
Author: Stefan Mumaw
Publisher: John Wiley and Sons
ISBN: 1118060709
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
Author: Stefan Mumaw
Publisher: New Riders
ISBN: 0133123197
Category : Computers
Languages : en
Pages : 239
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Book Description
Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives. Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.
Author: Luke Sullivan
Publisher: John Wiley & Sons
ISBN: 1119164036
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Author: Mark Cheverton
Publisher: Simon and Schuster
ISBN: 1510709991
Category : Juvenile Fiction
Languages : en
Pages : 235
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Book Description
New York Times bestselling author. Attention Minecraft players, take an adventure right into the game you love! Can Gameknight999 survive a Minecraft journey one hundred years into the past? This adventure series is created especially for readers who love the fight of good vs. evil, magical academies like Hogwarts in the Harry Potter saga, and games like Minecraft, Terraria, and Pokemon GO. A freak thunderstorm strikes just as Gameknight999 is activating his father’s digitizer to re-enter Minecraft. Sparks flash across his vision as he is sucked into the game… and when the smoke clears, he’s arrived safely. But it doesn’t take long to realize that things in the Overworld are very different. Gameknight sees the same blocky terrain and square clouds as usual, but almost everything else has changed. His friends are nowhere to be found. His castle has disappeared and the village he calls home is missing its defenses and fortified wall. Even stranger, no one seems to know who he is. The User-that-is-not-a-user realizes he’s been accidentally sent a hundred years into the past, back to the time of the historic Great Zombie Invasion. None of his friends have even been born yet. But that might be the least of Gameknight999’s worries, because travelling back in time also means that the evil virus Herobrine, the scourge of Minecraft, is still alive… Sky Pony Press, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more.
Author: Richard Chizmar
Publisher: Simon and Schuster
ISBN: 1668062690
Category : Fiction
Languages : en
Pages : 432
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Book Description
"In the summer of 1988, the mutilated bodies of several missing girls begin to turn up in a small Maryland town. The grisly evidence leads police to the terrifying assumption that a serial killer is on the loose in the quiet suburb. But soon a rumor begins to spread that the evil stalking local teens is not entirely human. Law enforcement, as well as members of the FBI are certain that the killer is a living, breathing madman--and he's playing games with them. For a once peaceful community trapped in the depths of paranoia and suspicion, it feels like a nightmare that will never end"--
Author: Steve Vernon
Publisher: Nimbus Pub Limited
ISBN: 9781551097770
Category : Juvenile Fiction
Languages : en
Pages : 159
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Book Description
The tiny fishing community of Deeper Harbour is in deep trouble-and so is fourteen-year-old Roland MacTavish. Roland's mom wants to move with him to Ottawa, away from his father, his weird friend Dulsie, and his even weirder grandfather, Angus. So Roland does what any sane teenager would do: he invents a sea monster. Unfortunately, the scheme quickly spins out of Roland's control, and he has to go to greater and greater lengths to keep up the illusion. And then Roland must deal with a situation far more terrifying than any sea monster.As moving as it is irresistibly funny, Steve Vernon's portrait of Roland and Deeper Harbour is perfect for anyone who's ever been stuck badly enough to do something awesomely, brilliantly, heroically stupid.
Author: Kristina Horner
Publisher: 84th Street Press
ISBN: 195627300X
Category : Young Adult Fiction
Languages : en
Pages : 309
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Book Description
Seven stories of love and impending doom. What happens when… Escaped demons threaten prom? An energy drink breaks the fabric of space-time? A smug VR gamer is forced to team up with her last-choice player? The pursuit of the perfect university application goes way too far? A first date turns into a chase across alternate universes? A wizard fanboy accidentally becomes a hero? Death’s secretary tries to save her favorite human from dying? Bad ideas—that’s what. One prompt. Seven writers. Seven wildly different stories. Monday Night Anthology is a multi-genre collection featuring unique interpretations of the same idea. From romance to satire, fantasy to humor, this volume brings fresh narratives and surprising twists that will make you believe in the brilliance of bad ideas. Featuring stories by Kristina Horner, Stephen Folkins, Jennifer Lee Swagert, Katrina Hamilton, Shay Lynam, Sunny Everson, and Maria Berejan.
Author: Stefan Mumaw
Publisher: Simon and Schuster
ISBN: 1440307873
Category : Design
Languages : en
Pages : 377
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Book Description
Brainstorming... In your office, your school or your group, it may have already become a bad word. You're charged with generating a great ideaà the next big thing... the perfect concept. But you only have a limited amount of time, and you have to do it with your whole team. There's great pressure to come up with something outstanding. Working with a team can be difficult, and generating viable ideas with a team can be even harder. But a solution is at hand! Caffeine for the Creative Team is the only tool you need to encourage successful brainstorming. This collection of short, focused creative exercises is just the boost you need to get your team's collective brain working. Inside, you'll find: All new exercises. As a companion to Caffeine for the Creative Mind, this book's exercises are targeted to teams. Each is labeled for the appropriate sized group: two people, three people or four or more. Powerful tools. The exercises will call on everyone in the group to think differently, leading to fresh insights. This collection is sure to get your team thinking in new ways. Interviews with real designers. There are also interviews with some of the brightest creative leaders in the industry who have first-hand experience with brainstorming in teams. Each one shares valuable insights and team brainstorming techniques. Caffeine for the Creative Team offers a solution to those dry, boring, unproductive brainstorm sessions you might be used to. Crack it open and start innovating today.
Author: Albert H Segars
Publisher: World Scientific
ISBN: 9811267804
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
'Breakthrough' innovation is often difficult to achieve. Great ideas hide in places that are not obvious. They often first appear as bits and pieces of fragmented ideas rather than something fully revealed. In addition, the story behind chasing ideas is as elusive as the ideas themselves. Some say that breakthrough innovation is magical, unlearnable, or inborn. It is a wonderful fairy tale of inspiration. However, evidence does not fully support the 'inspiration' hypothesis. A successful Idea Chase is a combination of inspiration and disciplined hard work. These important ingredients cannot be separated, they work together to reveal something that is unseen by others. Artists, authors, musicians, as well as leaders of some of the most innovative organizations have mastered this approach. It is a skill that can be described, developed, and managed. As described in this book, the story of innovation is built on seven key principles and a toolbox of supporting methods: Be Ambitious, Create Chemistry, Define Roles and Responsibilities, Build Trust, Lean on Data, Show Perseverance, and Embrace Sacrifice. This story is told through the experiences and examples of innovative organizations and extraordinary people that have combined the magic of inspiration with the muscle of discipline to achieve the impossible.
Author: Joe Schreiber
Publisher: Ballantine Books
ISBN: 0345495608
Category : Fiction
Languages : en
Pages : 192
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Book Description
“You have a very lovely little girl,” breathed the voice on the phone. And just like that, Susan Young is drawn into a living nightmare. A stranger has kidnapped Sue’s daughter, Veda. But he doesn’t want her money, only her suffering–and he will kill Veda if Sue doesn’t follow his every command. With detailed instructions, the faceless abductor leads Sue into a blinding snowstorm on the longest night of the year, to a place she has not traveled to since childhood. The voice on the other end of the line somehow knows Sue’s deepest, most chilling secret–an ominous incident from her past, buried long ago... Across the loneliest back roads of Massachusetts, in the black expanse of a New England winter, Sue is forced to confront her most awful fears as she is met at each step by ever increasing horrors created by a monster who is surely something less than human. In the hope of saving her daughter from a kidnapper whose origin seems darker than anything she could ever have imagined, Sue will discover just how much trauma and fright the human body is capable of absorbing. Set over the course of a single night, Chasing the Dead is a fast-paced, ferociously tense supernatural thriller. With the skill of masters like Dean Koontz and David Morrell, Joe Schreiber has created a tableau of shock and horror, death and destruction, that will draw you in and never let you go.
