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Author: Noah Kerner
Publisher: Simon and Schuster
ISBN: 1416538879
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL
Author: Noah Kerner
Publisher: Simon and Schuster
ISBN: 1416538879
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL
Author: Keith M. Robinson
Publisher: Baker Books
ISBN: 1441224378
Category : Juvenile Nonfiction
Languages : en
Pages : 198
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Book Description
By the time Keith was 17 years old, his rap sheet included DUI, possession of narcotics, and intent to distribute (that's drug dealing). He was emaciated from drug use, dirty and rumpled, and under house arrest awaiting trial. That's when a stranger paid him a visit, sitting down in his filthy room to touch his gaunt shoulder and pray. Maybe you are facing circumstances even worse than Keith's. Maybe you've made choices that have hurt you and the people around you. Maybe your family has failed or damaged you, leaving scars you're sure will never heal. Or maybe you just can't bring yourself to care anymore, because you've forgotten how to dream big. How ever lost you are, you have not been abandoned--a relentless God is pursuing you. You Found Me is Keith's story of a tragic life redeemed, but it's more than that: It's the story of anyone willing to be found.
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Domen Bajde
Publisher: Emerald Group Publishing
ISBN: 1787542858
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
Author: Gemma Halliday
Publisher: Gemma Halliday Publishing
ISBN:
Category : Young Adult Fiction
Languages : en
Pages : 148
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Book Description
From #1 Amazon, New York Times & USA Today bestselling author Gemma Halliday comes an average day in an average high school that suddenly turns deadly... When Hartley Grace Featherstone heard the rumor that her boyfriend, Josh, was playing "hide the pom-poms" with the president of the Herbert Hoover High Chastity Club, she was crushed. When she found proof of his cheating, she was downright angry. But when she found the dead body of Miss Chastity herself, Courtney Cline, shoved into her boyfriend's closet, Hartley was something else altogether... scared for her life. Now Hartley's boyfriend Josh—scratch that, ex-boyfriend—is the #1 suspect in a murder, the police are watching Hartley's every move, and the only thing spreading faster than the gossip about Hartley is the fear that someone else at school may be next. Along with her faithful best friend and an unlikely ally in the bad-boy editor of the school paper, it's up to Hartley to find out who really offed her school's queen of mean. Before Hartley becomes the killer's next victim. Hartley Grace Featherstone Mysteries: Deadly Cool – book #1 Killer Looks – book #2 Wicked Games – book #3 "Irreverently funny voice... wicked pace... explosive conclusion!" ~ Booklist "Halliday balances the comedy and suspense notes well, keeping her characters intriguing and her narrative bright. Suspenseful fun." ~ Kirkus Reviews "This fun and outrageous mystery is a perfect mix of humor and horror that will have readers laughing while they try to figure out 'whodunit.'" ~ School Library Journal "I absolutely adore this series and these characters... it's smart, funny and full of heart." ~ The Book Life Rating: This book does not contain any scenes with graphic gore, violence, or sexual content. Its rating would be similar to a PG13 movie or Hallmark Channel mystery. Themes encountered by real teens are explored (including teen sex vs. abstinence), while keeping the overall rating and content appropriate for younger- and pre-teens. Consequences are shown for behaviors, and negative actions are not glorified.
Author: Harding, Simon
Publisher: Policy Press
ISBN: 1447300289
Category : Social Science
Languages : en
Pages : 302
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Book Description
This is the first book in the UK or US to set on record the recent cultural phenomenon of the use of certain dog breeds - both legal and illegal - to 'convey status' upon their owners. Such dogs are easily visible on social housing estates throughout the UK and in projects in the USA and provide acquired authority, respect, power and control. However they are increasingly linked to urban street gangs as 'Weapon Dogs' and present a danger to the ordinary public especially those using parks and open spaces with increased injuries being presented at UK hospitals. Though initially slow to react, local and statutory authorities are now seeking to address the issue through action plans and interventions. Written in a fresh, engaging and accessible style, this unique book contextualizes the phenomenon in terms of sociology, criminology and public policy. It considers a complex mix of urban and social deprivation, social control of public space and the influence of contemporary media imagery and 'gangsta' culture. It will make essential reading for academics and policy makers in criminology and criminal justice and those working with animal rights/animal welfare groups.
Author: Simon Harding
Publisher: Policy Press
ISBN: 1447316207
Category : Social Science
Languages : en
Pages : 328
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Book Description
Drawing on evidence from both sides of the Atlantic, Simon Harding explores the culture of the status dog in Unleashed. In housing projects in the United States and United Kingdom, certain dog breeds convey status—authority, respect, power, and control—on their owners, while urban street gangs have developed the dangerous practice of training dogs to be weapons. Combining perspectives from sociology, criminology, and public policy, Harding contextualizes these related phenomena and considers the complex mix of factors motivating them, including urban deprivation, social control of public space, and the influence of media imagery.
Author: Elizabeth Raum
Publisher: Capstone
ISBN: 1429665874
Category : Juvenile Nonfiction
Languages : en
Pages : 58
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Book Description
You're a meteorology student fascinated by storms. But Mother Nature can be unpredictable. Situations can quickly turn deadly when extreme weather is involved. What do you do when, You're in a van full of people and a tornado suddenly appears to be headed right for you? A hurricane gains strength along the Florida coast but you're unable to convince people to leave their homes? A flash flood suddenly strikes, putting you and your friends and family in mortal danger? Experience the life or death dilemmas that face storm chasers. YOU CHOOSE what you'll do next. The choices you make will either lead you to safety or to doom.
Author: Kwame Alexander
Publisher: Clarion Books
ISBN: 0310761875
Category : Young Adult Fiction
Languages : en
Pages : 450
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Book Description
In this YA novel in verse from bestselling authors Kwame Alexander and Mary Rand Hess (Solo), which Kirkus called “lively, moving, and heartfelt” in a starred review, Noah and Walt just want to leave their geek days behind and find “cool,” but in the process discover a lot about first loves, friendship, and embracing life . . . as well as why Black Lives Matter is so important for all. Best friends Noah and Walt are far from popular, but Walt is convinced junior year is their year, and he has a plan that includes wooing the girls of their dreams and becoming amazing athletes. Never mind he and Noah failed to make their baseball team yet again, and Noah’s crush since third grade, Sam, has him firmly in the friend zone. While Walt focuses on his program of jazz, podcasts, batting cages, and a “Hug Life” mentality, Noah feels stuck in status quo … until he stumbles on a stash of old love letters. Each one contains words Noah’s always wanted to say to Sam, and he begins secretly creating artwork using the lines that speak his heart. But when his art becomes public, Noah has a decision to make: continue his life in the dugout and possibly lose the girl forever, or take a swing and finally speak out. At the same time, American flags are being left around town. While some think it’s a harmless prank and others see it as a form of protest, Noah can’t shake the feeling something bigger is happening to his community. Especially after he witnesses events that hint divides and prejudices run deeper than he realized. As the personal and social tensions increase around them, Noah and Walt must decide what is really important when it comes to love, friendship, sacrifice, and fate. Swing: is written by New York Times bestselling author and Newbery Medal and Coretta Scott King Award-winner Kwame Alexander Features a diverse array of characters and perspectives tackles the biggest social issues of today, including racial prejudice and Black Lives Matter is perfect reading for the classroom or community-wide discussions is a 2020 YALSA Quick Pick for Reluctant Young Adult Readers contains original artwork tied to the story If you enjoy Swing, check out Solo by Kwame Alexander and Mary Rand Hess.
Author: Art Weinstein
Publisher: CRC Press
ISBN: 1439898405
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
