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Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Ian Stewart
Publisher: Basic Books
ISBN: 0465029744
Category : Mathematics
Languages : en
Pages : 225
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Book Description
The seventeen equations that form the basis for life as we know it. Most people are familiar with history's great equations: Newton's Law of Gravity, for instance, or Einstein's theory of relativity. But the way these mathematical breakthroughs have contributed to human progress is seldom appreciated. In In Pursuit of the Unknown, celebrated mathematician Ian Stewart untangles the roots of our most important mathematical statements to show that equations have long been a driving force behind nearly every aspect of our lives. Using seventeen of our most crucial equations -- including the Wave Equation that allowed engineers to measure a building's response to earthquakes, saving countless lives, and the Black-Scholes model, used by bankers to track the price of financial derivatives over time -- Stewart illustrates that many of the advances we now take for granted were made possible by mathematical discoveries. An approachable, lively, and informative guide to the mathematical building blocks of modern life, In Pursuit of the Unknown is a penetrating exploration of how we have also used equations to make sense of, and in turn influence, our world.
Author: Hal Elrod
Publisher: Harmony
ISBN: 0593232305
Category : Self-Help
Languages : en
Pages : 273
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Book Description
The bestselling author of The Miracle Morning shares the secret to unlocking your full potential—all day, every day. “A simple, proven formula for creating extraordinary results in your life.”—Lewis Howes, New York Times bestselling author of The School of Greatness Even after the incredible success of his book The Miracle Morning, Hal Elrod realized that he still had more to share with the world. What he had discovered was a timeless but overlooked formula for success. The world’s top achievers have used it for centuries. He used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse. That formula is The Miracle Equation, and it couldn’t be any simpler: Unwavering Faith + Extraordinary Effort = Miracles By establishing and maintaining Unwavering Faith that you can achieve anything you desire, and then putting forth Extraordinary Effort until you do, you’ll create results beyond what you believe to be possible. In The Miracle Equation, you’ll learn how to • Replace fear with faith • Move from resistance to acceptance • Let go of negative emotions • Turn off your stress response • Overcome your limitations to unlock your limitless potential • Develop emotional invincibility • Grow from happiness, which is fleeting, to inner peace, which is lasting And with the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach! Praise for The Miracle Equation “The Miracle Equation isn’t just a book, it’s the formula that I myself have used to achieve greatness beyond what I ever believed was possible. Hal Elrod has taken the mystery out of miracles and gives you a simple, proven formula for creating extraordinary results in your life. Highly recommended.”—Lewis Howes, New York Times bestselling author of The School of Greatness "You're only two decisions away from achieving everything you want. And my friend, Hal Elrod, has simplified these two decisions into a simple equation for achieving results. Follow it, and your success is virtually guaranteed. If you want your biggest goals to move from possible, to probable, to inevitable, you better read The Miracle Equation."—Mel Robbins, bestselling author of The 5-Second Rule
Author: Corey Powell
Publisher: Simon and Schuster
ISBN: 0684863499
Category : Religion
Languages : en
Pages : 290
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Book Description
Identifies the impact of Einstein's theories of relativity on the history of religion, citing his self-rejected invention of Lambda to cite God's metaphysical role in the universe and considering such topics as dark energy and dark matter.
Author: Dr. Michael Guillen
Publisher: Hachette Books
ISBN: 1401304915
Category : Mathematics
Languages : en
Pages : 239
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Book Description
A Publishers Weekly best book of 1995! Dr. Michael Guillen, known to millions as the science editor of ABC's Good Morning America, tells the fascinating stories behind five mathematical equations. As a regular contributor to daytime's most popular morning news show and an instructor at Harvard University, Dr. Michael Guillen has earned the respect of millions as a clear and entertaining guide to the exhilarating world of science and mathematics. Now Dr. Guillen unravels the equations that have led to the inventions and events that characterize the modern world, one of which -- Albert Einstein's famous energy equation, E=mc2 -- enabled the creation of the nuclear bomb. Also revealed are the mathematical foundations for the moon landing, airplane travel, the electric generator -- and even life itself. Praised by Publishers Weekly as "a wholly accessible, beautifully written exploration of the potent mathematical imagination," and named a Best Nonfiction Book of 1995, the stories behind The Five Equations That Changed the World, as told by Dr. Guillen, are not only chronicles of science, but also gripping dramas of jealousy, fame, war, and discovery.
Author: Jeremy Gray
Publisher: Springer Nature
ISBN: 3030705757
Category : Mathematics
Languages : en
Pages : 421
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Book Description
This book presents a history of differential equations, both ordinary and partial, as well as the calculus of variations, from the origins of the subjects to around 1900. Topics treated include the wave equation in the hands of d’Alembert and Euler; Fourier’s solutions to the heat equation and the contribution of Kovalevskaya; the work of Euler, Gauss, Kummer, Riemann, and Poincaré on the hypergeometric equation; Green’s functions, the Dirichlet principle, and Schwarz’s solution of the Dirichlet problem; minimal surfaces; the telegraphists’ equation and Thomson’s successful design of the trans-Atlantic cable; Riemann’s paper on shock waves; the geometrical interpretation of mechanics; and aspects of the study of the calculus of variations from the problems of the catenary and the brachistochrone to attempts at a rigorous theory by Weierstrass, Kneser, and Hilbert. Three final chapters look at how the theory of partial differential equations stood around 1900, as they were treated by Picard and Hadamard. There are also extensive, new translations of original papers by Cauchy, Riemann, Schwarz, Darboux, and Picard. The first book to cover the history of differential equations and the calculus of variations in such breadth and detail, it will appeal to anyone with an interest in the field. Beyond secondary school mathematics and physics, a course in mathematical analysis is the only prerequisite to fully appreciate its contents. Based on a course for third-year university students, the book contains numerous historical and mathematical exercises, offers extensive advice to the student on how to write essays, and can easily be used in whole or in part as a course in the history of mathematics. Several appendices help make the book self-contained and suitable for self-study.
Author: Mary Schiller
Publisher:
ISBN: 9780692651490
Category :
Languages : en
Pages : 62
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Book Description
What if the answer to one of life's most pressing questions could be found in a simple equation? Good things come in small packages. The Joy Formula clears up an innocent misunderstanding that leads us in the wrong direction on a daily basis. Once you see even a glimpse of a new understanding, you will open up to joy, inner peace, creativity and success in ways you never dared dream possible. Don't let its small size fool you. Inside this slim volume is the secret to lasting happiness, starting right now. Dissolve the stress and the suffering, and relax into who you really are. Experience ease in your daily life as you never have before. There is nothing for you to learn, nothing for you to do, nothing for you to change in order to feel happier and more at peace. Simply turn your gaze in a new direction, and look over here ... to The Joy Formula.
Author: Chip Conley
Publisher: Simon and Schuster
ISBN: 1451607253
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Explains the mathematical properties of universal emotional truths, describing how during a time of personal loss the author developed "emotional equations" as a mechanism for recognizing changeable and unchangeable factors in his healing.
Author: Simon Anholt
Publisher: Berrett-Koehler Publishers
ISBN: 1523089628
Category : Political Science
Languages : en
Pages : 272
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Book Description
“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.
Author: Nik Sharma
Publisher: Chronicle Books
ISBN: 145218285X
Category : Cooking
Languages : en
Pages : 361
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Book Description
Named one of the Best Fall Cookbooks 2020 by The New York Times, Eater, Epicurious, Food & Wine, Forbes, Saveur, Serious Eats, The Smithsonian, The San Francisco Chronicle, The Los Angeles Times, The Boston Globe, The Chicago Tribune, CNN Travel, The Kitchn, Chowhound, NPR, The Art of Eating Longlist 2021 and many more; plus international media attention including The Financial times, The Globe and Mail, The Telegraph, The Guardian, The Independent, The Times (U.K.), Delicious Magazine (U.K.), The Times (Ireland), and Vogue India and winner of The Guild of U.K. Food Writers (General Cookbook). Finalist for the 2021 IACP Cookbook Award. "The Flavor Equation" deserves space on the shelf right next to "Salt, Fat, Acid, Heat" as a titan of the how-and-why brigade."– The New Yorker "Deep and illuminating, fresh and highly informative... a most brilliant achievement." – Yotam Ottolenghi "[A] beautiful and intelligent book." – J. Kenji López-Alt, author The Food Lab and Chief Consultant for Serious Eats.com Aroma, texture, sound, emotion—these are just a few of the elements that play into our perceptions of flavor. The Flavor Equation demonstrates how to convert approachable spices, herbs, and commonplace pantry items into tasty, simple dishes. In this groundbreaking book, Nik Sharma, scientist, food blogger, and author of the buzz-generating cookbook Season, guides home cooks on an exploration of flavor in more than 100 recipes. • Provides inspiration and knowledge to both home cooks and seasoned chefs • An in-depth exploration into the science of taste • Features Nik Sharma's evocative, trademark photography style The Flavor Equation is an accessible guide to elevating elemental ingredients to make delicious dishes that hit all the right notes, every time. Recipes include Brightness: Lemon-Lime Mintade, Saltiness: Roasted Tomato and Tamarind Soup, Sweetness: Honey Turmeric Chicken Kebabs with Pineapple, Savoriness: Blistered Shishito Peppers with Bonito Flakes, and Richness: Coconut Milk Cake. • A global, scientific approach to cooking from bestselling cookbook author Nik Sharma • Dives deep into the most basic of our pantry items—salts, oils, sugars, vinegars, citrus, peppers, and more • Perfect gift for home cooks who want to learn more beyond recipes, those interested in the science of food and flavor, and readers of Lucky Peach, Serious Eats, Indian-Ish, and Koreatown • Add it to the shelf with cookbooks like The Food Lab: Better Home Cooking Through Science by J. Kenji López-Alt; Ottolenghi Flavor: A Cookbook by Yotam Ottolenghi; and Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat.
