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Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581157800
Category : Design
Languages : en
Pages : 227
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Book Description
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1581157800
Category : Design
Languages : en
Pages : 227
Get Book Here
Book Description
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Katie Chenoweth
Publisher: University of Pennsylvania Press
ISBN: 0812251490
Category : Literary Criticism
Languages : en
Pages : 360
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Book Description
Of all the cultural "revolutions" brought about by the development of printing technology during the sixteenth century, perhaps the most remarkable but least understood is the purported rise of European vernacular languages. It is generally accepted that the invention of printing constitutes an event in the history of language that has profoundly shaped modernity, and yet the exact nature of this transformation—the mechanics of the event—has remained curiously unexamined. In The Prosthetic Tongue, Katie Chenoweth explores the relationship between printing and the vernacular as it took shape in sixteenth-century France and charts the technological reinvention of French across a range of domains, from typography, orthography, and grammar to politics, pedagogy, and poetics. Under François I, the king known in his own time as the "Father of Letters," both printing and vernacular language emerged as major cultural and political forces. Beginning in 1529, French underwent a remarkable transformation, as printers and writers began to reimagine their mother tongue as mechanically reproducible. The first accent marks appeared in French texts, the first French grammar books and dictionaries were published, phonetic spelling reforms were debated, modern Roman typefaces replaced gothic scripts, and French was codified as a legal idiom. This was, Chenoweth argues, a veritable "new media" moment, in which the print medium served as the underlying material apparatus and conceptual framework for a revolutionary reinvention of the vernacular. Rather than tell the story of the origin of the modern French language, however, she seeks to destabilize this very notion of "origin" by situating the cultural formation of French in a scene of media technology and reproducibility. No less than the paper book issuing from sixteenth-century printing presses, the modern French language is a product of the age of mechanical reproduction.
Author: Donna Reynolds
Publisher: Greenhaven Publishing LLC
ISBN: 1534560998
Category : Juvenile Nonfiction
Languages : en
Pages : 114
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Book Description
Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today. Information is included for readers who are interested in pursuing graphic design as a career, and striking photographs display some of the most innovative examples of this prominent medium.
Author: Katharina N. Piechocki
Publisher: University of Chicago Press
ISBN: 022664121X
Category : Literary Criticism
Languages : en
Pages : 324
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Book Description
Piechocki calls for an examination of the idea of Europe as a geographical concept, tracing its development in the 15th and 16th centuries. What is “Europe,” and when did it come to be? In the Renaissance, the term “Europe” circulated widely. But as Katharina N. Piechocki argues in this compelling book, the continent itself was only in the making in the fifteenth and sixteenth centuries. Cartographic Humanism sheds new light on how humanists negotiated and defined Europe’s boundaries at a momentous shift in the continent’s formation: when a new imagining of Europe was driven by the rise of cartography. As Piechocki shows, this tool of geography, philosophy, and philology was used not only to represent but, more importantly, also to shape and promote an image of Europe quite unparalleled in previous centuries. Engaging with poets, historians, and mapmakers, Piechocki resists an easy categorization of the continent, scrutinizing Europe as an unexamined category that demands a much more careful and nuanced investigation than scholars of early modernity have hitherto undertaken. Unprecedented in its geographic scope, Cartographic Humanism is the first book to chart new itineraries across Europe as it brings France, Germany, Italy, Poland, and Portugal into a lively, interdisciplinary dialogue.
Author: Frans A. Janssen
Publisher: BRILL
ISBN: 9004475303
Category : History
Languages : en
Pages : 383
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Book Description
Containing 26 selected and thoroughly rewritten essays and articles (all written by Janssen and published previously between 1976 and 2002 in yearbooks and periodicals) all dedicated to the history of printing and book production, this work draws systematically attention to the typogtaphical design of the book. The articles are mainly divided into two fields of attention: the analytical bibliography of the printed book (book production, studies of the technical aspects of type-setting and printing, type founding, printing presses, paper etc.) and the typographical design of books (its functions and its influence on how texts are read).
Author: Walter Hamilton
Publisher:
ISBN:
Category : Bookplates
Languages : en
Pages : 124
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Book Description
Author: Erik Butler
Publisher: Routledge
ISBN: 1317040503
Category : Literary Criticism
Languages : en
Pages : 181
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Book Description
The now-forgotten genre of the bellum grammaticale flourished in the sixteenth- and seventeenth centuries as a means of satirizing outmoded cultural institutions and promoting new methods of instruction. In light of works written in Renaissance Italy, ancien régime France, and baroque Germany (Andrea Guarna's Bellum Grammaticale [1511], Antoine Furetière's Nouvelle allégorique [1658], and Justus Georg Schottelius' Horrendum Bellum Grammaticale [1673]), this study explores early modern representations of language as war. While often playful in form and intent, the texts examined address serious issues of enduring relevance: the relationship between tradition and innovation, the power of language to divide and unite peoples, and canon-formation. Moreover, the author contends, the "language wars" illuminate the shift from a Latin-based understanding of learning to the acceptance of vernacular erudition and the emergence of national literature.
Author: Walter Hamilton
Publisher:
ISBN:
Category : Bookplates
Languages : en
Pages : 486
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Book Description
Author: Marzieh Gail
Publisher: Boston : Houghton Mifflin
ISBN:
Category : History
Languages : en
Pages : 346
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Book Description
Author: New Jersey State Museum
Publisher:
ISBN:
Category : Prints
Languages : en
Pages : 36
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Book Description
