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Author: Leslie Zane
Publisher: PublicAffairs
ISBN: 1541703871
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: What kind of messages create the greatest amount of positive associations; Why finding new customers accelerates growth and relying on existing ones is a trap; Why emotional stories are not enough to drive trial and long-term brand loyalty. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.
Author: Leslie Zane
Publisher: PublicAffairs
ISBN: 1541703871
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision. People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it. Zane uncovers the hidden network of connections that dictates the snap decisions we make and cracks the code on how to influence it. With a revolutionary set of rules for expanding the network, Zane shows us how to make any brand, business, political candidate, or idea the dominant instinctive choice. With science as your guide, as well as stories from the world’s most successful brands from McDonald's and Lululemon to the Yankees and Taylor Swift, you'll learn: What kind of messages create the greatest amount of positive associations; Why finding new customers accelerates growth and relying on existing ones is a trap; Why emotional stories are not enough to drive trial and long-term brand loyalty. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job seeker, mastering the power of instinct will help supercharge your growth and make whatever you’re selling the first choice for any audience.
Author: Skincare Anarchy
Publisher: Skincare Anarchy LLC
ISBN:
Category : Health & Fitness
Languages : en
Pages : 263
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Book Description
Skincare Anarchy, the beauty podcast that has taken the cosmetic industry by storm, with a collection of hundreds of full-length interviews spotlighting the brains behind the beauty, and is taking their features to the next level. This volume includes our 2023 Science of Skin winners, guides to the best skincare of the summer, & more! YŪGEN, a hybrid publication of beauty editorial, interview features, and a peer-reviewed medical journal, is a fully interactive, magazine-like e-pub with direct links to Spotify podcasts for all podcast episodes featured. Best of all, volume 2 is fully open access just like volume 1! “This is our testament to the brains behind the beauty” (Dr. Ekta). Sign up for first access via the Skincare Anarchy Email 📧 List (https://linktr.ee/Skincareanarchy (https://linktr.ee/Skincareanarchy))! Accepting PR pitches for future volumes, and to inquire about coming on our podcast Skincare Anarchy! Email:
[email protected]
Author: Caroline Florence
Publisher: Kogan Page Publishers
ISBN: 1398615048
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences. This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders. Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.
Author: Sandy Skotnicki
Publisher: Penguin
ISBN: 0735233616
Category : Health & Fitness
Languages : en
Pages : 320
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Book Description
In this surprising and remarkably practical book, Dr. Skotnicki reveals the harmful effects of modern skincare habits and provides a step-by-step guide to preserve the microbiome, fight aging and develop beautiful, problem-free skin. Women, men and children are having more skin problems today than ever before. Sensitive skin prevalence has skyrocketed, and the number of people reacting to cosmetics is climbing. Why? Dermatologist Sandy Skotnicki argues that the cause is a key element of our contemporary lifestyle: the grooming and beauty habits that the advertising and personal-care product industries have encouraged us to pursue. Those miraculous cleansers, creams and balms we're buying to protect our outer layer may actually end up harming the body's largest organ. In Beyond Soap, Dr. Skotnicki argues that the best state for normal skin is the natural state—the one that avoids disturbing the skin's protective barrier and the bacteria that accompanied the body throughout its evolution. A combination of diagnosis and prescription, Dr. Skotnicki explains the problem with society's current cleansing and beauty habits, then provides a practical guide on how to fix things with a 3-step product-elimination diet that will help you remove unnecessary and potentially harmful ingredients from your beauty and skincare regime, returning the skin to the condition nature intended. Beyond Soap also includes indispensable advice on how to wash and care for the skin of adults, babies and children, followed by a common-sense beauty regimen intended to stave off aging, reduce skin problems and return the face and body to its natural glow.
Author: Leslie Baumann
Publisher: Bantam
ISBN: 0553383302
Category : Health & Fitness
Languages : en
Pages : 354
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Book Description
REVISED AND UPDATED FORGET EVERYTHING YOU THOUGHT YOU KNEW ABOUT WHAT’S GOOD FOR YOUR SKIN—AND LEARN THE TRUTH. Take the simple questionnaire inside this book and within minutes discover which of the sixteen unique skin types describes your skin, which ingredients to avoid, the skin care brands that are right for you, and your new time- and money-saving regimen. In this revised edition of her classic bestseller, world-renowned Miami Beach dermatologist and researcher Dr. Leslie Baumann helps you shop for the optimal skin care products. She provides detailed lists of recommended products suited to every skin type and budget. Inside you’ll find • your personal skin type profile detailing exactly what will work—and what won’t—for your unique complexion • the newest products for healthy, radiant skin—cleansers, moisturizers, toners, sun blocks, foundations, and more • tips on preventing skin aging and “problem” skin • vital information on the new world of prescription products, facials, chemical peels, Retin-A, Botox, and Restylane injections Now you can look like a million bucks without spending a fortune. This book is almost as good as having Dr. Baumann give you a personal consultation!
Author: Charles River Editors
Publisher: Charles River Editors
ISBN: 1619821591
Category : Medical
Languages : en
Pages : 16
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Book Description
Author: Dr Vanita Rattan
Publisher: HarperCollins UK
ISBN: 0008473315
Category : Health & Fitness
Languages : en
Pages : 288
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Book Description
Skin Revolution is where skincare meets science and self-love – to empower you to look good, feel great, and glow in your melanin-rich skin. ‘I wish I had advice like this growing up – an incredible guide for people of colour everywhere!’ KAUSHAL, Make-up Artist, YouTuber and Entrepreneur
Author: Patricia San Pedro
Publisher: Chronicle Books
ISBN: 1797205781
Category : Health & Fitness
Languages : en
Pages : 193
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Book Description
Eat Pretty meets 7 Minutes to Fit in this simple-to-follow guide to facial exercises and clean beauty techniques for healthy, radiant skin. Take your skin care to the next level with this guide to toning, sculpting, and strengthening your skin using simple, natural techniques. Within these pages, you'll discover facial stretches, massage exercises, meditative affirmations, and clean beauty tips from industry experts that will instantly rejuvenate your complexion. The 50 easy-to-follow exercises range from the Cheekbone Press for a rosy glow to the Bright Eyes to reduce puffiness and the Jawline Squeeze to ease tension. With how-to illustrations and empowering mantras, this book is for women looking to enhance their natural beauty routine. Ultimately, FACE FITNESS is not about looking a certain age, rather, it's about elevating your mindset, enhancing your inner glow, and radiating that outward to present the most beautiful you. • ON TREND: Face fitness = the new botox! This lovely little book speaks to several current beauty trends: face fitness (made popular with the help of celebrities like Meghan Markle and Gwyneth Paltrow, and businesses like FaceGym), clean beauty, and non-invasive treatments. • GREAT VALUE: Facial massages and face fitness services are pricey – a FaceGym class can set you back up to $500! This book is packed with valuable information and techniques that anyone can do at home without expensive products or treatments. • PERFECT SELF-CARE PURCHASE OR GIFT: A lovely gift for Galentine's, bachelorettes, and bridal showers, and a value-packed self-purchase for anyone looking to enhance their daily skincare routine. Perfect for: • Clean beauty enthusiasts • People who bought Eat Pretty and 7 Minutes to Fit
Author: Anaita Sarkar
Publisher: John Wiley & Sons
ISBN: 1394270828
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Are you ready to supercharge your sales? When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you’re just starting out, upgrading your side hustle or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google and Instagram to influencer marketing, website optimisation and SEO, this book will be your go-to business sidekick. Anaita Sarkar, cofounder and CEO of Hero Packaging and founder of marketing company Sell Anything Online, shares a comprehensive toolkit of online actions and tips that you can put in motion immediately. With the help of case studies from experts across the industry, you’ll learn how to: Reinforce the foundational pillars that every small business needs for success. Create brand awareness and seamlessly convert your audience into loyal customers using a simple, proven marketing funnel. Maximise how different social media platforms are used to propel your business forward. Discover the “magic bucket” strategies for treating your customers like VIPs, building a community and developing brand ambassadors. Whether you’re mastering content creation, optimising email campaigns or exploring influencer collaborations, this guide has you covered. With How to Sell Anything Online, you’ll discover the secret sauce for consistent, profitable sales growth!
Author: Mary Patrick
Publisher: Xlibris Corporation
ISBN: 1450046916
Category : Self-Help
Languages : en
Pages : 110
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Book Description
Living with chronic pain for over 40 years has taught me valuable lessons. Realizing that millions of Americans share this unkind challenge, I wanted to share practical ideas I found to be quite helpful. The basis of my chronic pain is fibromyalgia and temporomandibular joint dysfunction (TMD). My body has generalized pain as well as localized pain along with fatigue. Pain is a constant companion. There are times the pain is worse and I call these flare-ups. For me TMD occurred due to a displaced disc in the right jaw. One doctor’s theory is that my body had to accommodate the missing disc and fibromyalgia developed. My journey with pain and fatigue began when I was a college student and has progressed through marriage, motherhood, full-time college instructor, and now a retiree. Through the years some doctors told me that my condition is all in my head. I felt the guilt of not being a better daughter, wife, mom, teacher and friend. I work hard to turn frustration into living well with chronic pain. While I live with the pain of fibromyalgia, I believe many of the ideas shared in this book are helpful in coping with pain caused by other conditions. My purpose is to present strategies I have used to cope with pain in the hope that you will have one of those ‘ah-ha’ moments of thinking, “that might work for me too!” Knowing the very act of reading may be painful, I purposely wrote each topic to stand alone in a concise format. A challenge is given at the end of each topical piece to invite you to consider similar ways of taking control of your pain. Please do not be overwhelmed and discouraged if an idea does not work. Use what works for you and use your imagination to think of other things you can do. Remember, I have been at this for over 40 years. For me, nothing happened overnight. I am constantly refining ways to help me cope with pain. What I have learned about myself and my pain is the basis for this book. My wish is that you too will find helpful ways to improve your life in spite of the pain. You deserve to live well, even with chronic pain
