Author: Eric Kwame Adae
Publisher: Emerald Group Publishing
ISBN: 1803822155
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
CEOs on a Mission
Author: Eric Kwame Adae
Publisher: Emerald Group Publishing
ISBN: 1803822155
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
Publisher: Emerald Group Publishing
ISBN: 1803822155
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Breaking new ground in his analysis of CEO activism within a non-Western sociocultural context, this book presents an exciting exploration of the theoretical, managerial, practical and methodological implications of CEO activism today.
The Mission Corporation
Author: Michael T. Moe
Publisher:
ISBN: 9781781335130
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Mission Corporation promotes a more enlightened form of 'contemporary capitalism'. It connects profit with purpose, aligns stakeholder values with their actions and provides a roadmap for change.
Publisher:
ISBN: 9781781335130
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Mission Corporation promotes a more enlightened form of 'contemporary capitalism'. It connects profit with purpose, aligns stakeholder values with their actions and provides a roadmap for change.
Brands on a Mission
Author: Myriam Sidibe
Publisher: Routledge
ISBN: 1000069230
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Publisher: Routledge
ISBN: 1000069230
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.
Companies on a Mission
Author: Michael V. Russo
Publisher: Stanford University Press
ISBN: 0804774285
Category : Business & Economics
Languages : en
Pages : 273
Book Description
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.
Publisher: Stanford University Press
ISBN: 0804774285
Category : Business & Economics
Languages : en
Pages : 273
Book Description
"Let your social and environmental conscience be your guide" can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies. Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition. The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.
Mission Drift
Author: Peter Greer
Publisher: Baker Books
ISBN: 1441263438
Category : Religion
Languages : en
Pages : 250
Book Description
A Christianity Today 2015 Book Award Winner Is your organization in danger of Mission Drift? Without careful attention, faith-based organizations drift from their founding mission. It's that simple. It will happen. Slowly, silently, and with little fanfare, organizations routinely drift from their purpose, and many never return to their original intent. Harvard and the YMCA are among those that no longer embrace the Christian principles on which they were founded. But they didn't drift off course overnight. Drift often happens in small and subtle ways. Left unchecked, it eventually becomes significant. Yet Mission Drift is not inevitable. Organizations such as Compassion International and InterVarsity have exhibited intentional, long-term commitment to Christ. Why do so many organizations--including churches--wander from their mission, while others remain Mission True? Can drift be prevented? In Mission Drift, HOPE International executives Peter Greer and Chris Horst tackle these questions. They show how to determine whether your organization is in danger of drift, and they share the results of their research into Mission True and Mission Untrue organizations. Even if your organization is Mission True now, it's wise to look for ways to inoculate yourself against drift. You'll discover what you can do to prevent drift or get back on track and how to protect what matters most. "No organization is exempt from the danger of drifting away from its original mission. In Mission Drift, Peter and Chris provide solid guidance for remaining laser-focused on core values--from the board level to daily organizational culture. This book is a timely message for any organization working hard to remain Mission True." --Wess Stafford, president-emeritus, Compassion International "Peter Greer and Chris Horst have identified one of the deepest challenges any leader faces: how to ensure that an organization stays true to its mission, especially when that mission becomes countercultural." --Andy Crouch, executive editor, Christianity Today "Essential reading for twenty-first-century believers if we are to gain new vision, unity, and strength. Mission Drift is spine straightening, mind clearing, and courage inspiring. This book is true-north wisdom for leaders--and a gift of hope for the world God loves." --Kelly Monroe Kullberg, founder, The Veritas Forum and author, Finding God Beyond Harvard "Many of us in leadership have learned--often painfully--that our mission needs to be built into every aspect of our organization, from leadership to receptionist, from hiring to implementation. We can't afford not to follow the lessons in this valuable book." --Richard Stearns, president, World Vision U.S. and author, The Hole in Our Gospel "Keeping an eternal perspective is essential in our work. Mission Drift gives a clear message inspiring and challenging us to intentionally keep Christ at the center of all efforts." --David Green, founder and CEO, Hobby Lobby Stores, Inc. "Written with clarity, boldness, and urgency, the authors provide insight into and examples of the causes and solutions to drift using the stories of real organizations...A must-read! Recommend this book to every business and church leader."--CBA Retailers+Resources "This book is a must-read for leaders, easy to read, practical, engaging and inspirational. The principals outlined not only apply to major corporations, but also to any organization, church and even to one's own personal life. Mission Drift . . . will be well worth the effort and time, and you will find yourself wanting to begin implementing what you've learned to safeguard your organization from drifting away from its mission."--Foursquare.org
Publisher: Baker Books
ISBN: 1441263438
Category : Religion
Languages : en
Pages : 250
Book Description
A Christianity Today 2015 Book Award Winner Is your organization in danger of Mission Drift? Without careful attention, faith-based organizations drift from their founding mission. It's that simple. It will happen. Slowly, silently, and with little fanfare, organizations routinely drift from their purpose, and many never return to their original intent. Harvard and the YMCA are among those that no longer embrace the Christian principles on which they were founded. But they didn't drift off course overnight. Drift often happens in small and subtle ways. Left unchecked, it eventually becomes significant. Yet Mission Drift is not inevitable. Organizations such as Compassion International and InterVarsity have exhibited intentional, long-term commitment to Christ. Why do so many organizations--including churches--wander from their mission, while others remain Mission True? Can drift be prevented? In Mission Drift, HOPE International executives Peter Greer and Chris Horst tackle these questions. They show how to determine whether your organization is in danger of drift, and they share the results of their research into Mission True and Mission Untrue organizations. Even if your organization is Mission True now, it's wise to look for ways to inoculate yourself against drift. You'll discover what you can do to prevent drift or get back on track and how to protect what matters most. "No organization is exempt from the danger of drifting away from its original mission. In Mission Drift, Peter and Chris provide solid guidance for remaining laser-focused on core values--from the board level to daily organizational culture. This book is a timely message for any organization working hard to remain Mission True." --Wess Stafford, president-emeritus, Compassion International "Peter Greer and Chris Horst have identified one of the deepest challenges any leader faces: how to ensure that an organization stays true to its mission, especially when that mission becomes countercultural." --Andy Crouch, executive editor, Christianity Today "Essential reading for twenty-first-century believers if we are to gain new vision, unity, and strength. Mission Drift is spine straightening, mind clearing, and courage inspiring. This book is true-north wisdom for leaders--and a gift of hope for the world God loves." --Kelly Monroe Kullberg, founder, The Veritas Forum and author, Finding God Beyond Harvard "Many of us in leadership have learned--often painfully--that our mission needs to be built into every aspect of our organization, from leadership to receptionist, from hiring to implementation. We can't afford not to follow the lessons in this valuable book." --Richard Stearns, president, World Vision U.S. and author, The Hole in Our Gospel "Keeping an eternal perspective is essential in our work. Mission Drift gives a clear message inspiring and challenging us to intentionally keep Christ at the center of all efforts." --David Green, founder and CEO, Hobby Lobby Stores, Inc. "Written with clarity, boldness, and urgency, the authors provide insight into and examples of the causes and solutions to drift using the stories of real organizations...A must-read! Recommend this book to every business and church leader."--CBA Retailers+Resources "This book is a must-read for leaders, easy to read, practical, engaging and inspirational. The principals outlined not only apply to major corporations, but also to any organization, church and even to one's own personal life. Mission Drift . . . will be well worth the effort and time, and you will find yourself wanting to begin implementing what you've learned to safeguard your organization from drifting away from its mission."--Foursquare.org
The CEO's Boss
Author: William M. Klepper
Publisher: Columbia University Press
ISBN: 0231547307
Category : Business & Economics
Languages : en
Pages : 297
Book Description
The CEO’s Boss, originally published in 2010, is the definitive guide to a productive working relationship between corporate boards and CEOs. Speaking to an era when company directors must monitor the actions and day-to-day operations of their CEO, William M. Klepper offers eight essential lessons to help boards operate more effectively in this bold and independent role. Since the publication of the first edition, Klepper has continued to develop and apply its lessons for a variety of businesses and settings. In this second edition, Klepper renews the paradigm set forth in the first, with new case studies of companies such as Wells Fargo, BP, Hewlett-Packard, and Proctor & Gamble. Giving directors, executives, investors, and stakeholders the tools to make crucial relationships work, Klepper details the best techniques for selecting the right CEO, establishing a working relationship, and giving effective feedback. He affirms the importance of the social contract between directors and their CEOs, encourages directors to embrace their independence, and teaches executives to value tough love. He revisits the first edition’s case studies and derives new insights from how these companies followed—or failed to heed—the book’s precepts. He also takes a close look at the predictions he made almost ten years ago, providing new forecasts and integrating core knowledge to ensure that The CEO’s Boss remains essential in our ever-changing business landscape.
Publisher: Columbia University Press
ISBN: 0231547307
Category : Business & Economics
Languages : en
Pages : 297
Book Description
The CEO’s Boss, originally published in 2010, is the definitive guide to a productive working relationship between corporate boards and CEOs. Speaking to an era when company directors must monitor the actions and day-to-day operations of their CEO, William M. Klepper offers eight essential lessons to help boards operate more effectively in this bold and independent role. Since the publication of the first edition, Klepper has continued to develop and apply its lessons for a variety of businesses and settings. In this second edition, Klepper renews the paradigm set forth in the first, with new case studies of companies such as Wells Fargo, BP, Hewlett-Packard, and Proctor & Gamble. Giving directors, executives, investors, and stakeholders the tools to make crucial relationships work, Klepper details the best techniques for selecting the right CEO, establishing a working relationship, and giving effective feedback. He affirms the importance of the social contract between directors and their CEOs, encourages directors to embrace their independence, and teaches executives to value tough love. He revisits the first edition’s case studies and derives new insights from how these companies followed—or failed to heed—the book’s precepts. He also takes a close look at the predictions he made almost ten years ago, providing new forecasts and integrating core knowledge to ensure that The CEO’s Boss remains essential in our ever-changing business landscape.
Mission-Driven Leadership
Author: Mark Bertolini
Publisher: Crown Currency
ISBN: 0525572791
Category : Business & Economics
Languages : en
Pages : 258
Book Description
In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share but about improving lives and communities. Mark Bertolini didn't get to the corner office through traditional means. He grew up in a blue-collar neighborhood in Detroit. Early in his career, he was known for his bare-knuckled leadership and hard driving competitiveness that helped him to turnaround several companies. But his ambition came at a cost as he ran roughshod over his colleagues and employees, and spent time away from his family. Two events served as wakeup calls for the hard-charging Bertolini. First his son Eric was diagnosed with incurable cancer, and Bertolini found himself confronting the healthcare industry firsthand, not as an executive, but as the parent of a deathly ill child, determined to save his son's life. And miraculously, after a year in the hospital, often at death's door--Eric was twice given last rites--his son recovered. The second wakeup call was a skiing accident several years later in which Bertolini broke his neck. As his life unraveled in the face of years of chronic pain, therapy, and medication, he realized he had to reinvent himself, emotionally, spiritually, and as a leader--or go under. Mission-Driven Leadership speaks to the lessons Bertolini learned about empathy, about helping employees and Aetna's customers take better care of themselves and each other, about the need to "find the divine in me," and the importance of getting out to meet with employees and customers face-to-face in town halls to truly discover their needs and better serve them.
Publisher: Crown Currency
ISBN: 0525572791
Category : Business & Economics
Languages : en
Pages : 258
Book Description
In Mission-Driven Leadership, Mark Bertolini, the long-time chairman and CEO of Aetna, the Fortune 500 health insurance company, reveals that genuine leadership is not about dollars and market share but about improving lives and communities. Mark Bertolini didn't get to the corner office through traditional means. He grew up in a blue-collar neighborhood in Detroit. Early in his career, he was known for his bare-knuckled leadership and hard driving competitiveness that helped him to turnaround several companies. But his ambition came at a cost as he ran roughshod over his colleagues and employees, and spent time away from his family. Two events served as wakeup calls for the hard-charging Bertolini. First his son Eric was diagnosed with incurable cancer, and Bertolini found himself confronting the healthcare industry firsthand, not as an executive, but as the parent of a deathly ill child, determined to save his son's life. And miraculously, after a year in the hospital, often at death's door--Eric was twice given last rites--his son recovered. The second wakeup call was a skiing accident several years later in which Bertolini broke his neck. As his life unraveled in the face of years of chronic pain, therapy, and medication, he realized he had to reinvent himself, emotionally, spiritually, and as a leader--or go under. Mission-Driven Leadership speaks to the lessons Bertolini learned about empathy, about helping employees and Aetna's customers take better care of themselves and each other, about the need to "find the divine in me," and the importance of getting out to meet with employees and customers face-to-face in town halls to truly discover their needs and better serve them.
Trust Yourself
Author: Melody Wilding LMSW
Publisher: Chronicle Books
ISBN: 1797201999
Category : Self-Help
Languages : en
Pages : 265
Book Description
Regain your confidence at work, transform your sensitivity into a superpower Being highly attuned to your emotions, your environment, and the behavior of others can be the keys to success, but they can also lead to overthinking, overworking, and overgiving. It’s time to Trust Yourself. Over the last decade, award-winning human behavior expert and executive coach Melody Wilding, LMSW has helped thousands of Sensitive Strivers (highly sensitive, high-achieving professionals and leaders) get out of their own way. And now, in this groundbreaking book, Wilding offers practical, research-based strategies to reclaim control of your career and reach your full potential. You’ll discover: PRACTICAL STRATEGIES to harness your sensitivity and emotional intelligence, turning them into a superpower in the workplace. PROVEN TECHNIQUES to quiet your inner critic and make decisions with confidence. STEP-BY-STEP GUIDES to set healthy boundaries and protect your energy from difficult co-workers CONCRETE, ACTIONABLE TOOLS to develop resilience, bounce back from setbacks, and navigate workplace challenges with grace. WORD-FOR-WORD SCRIPTS to push back on extra work, promote your accomplishments, and more. Through her refreshingly approachable yet deeply empathetic approach, Wilding offers a life-changing roadmap that has helped readers across the globe to break the cycle of self-sabotage and self-doubt by transforming your perceived weaknesses into your biggest strengths.
Publisher: Chronicle Books
ISBN: 1797201999
Category : Self-Help
Languages : en
Pages : 265
Book Description
Regain your confidence at work, transform your sensitivity into a superpower Being highly attuned to your emotions, your environment, and the behavior of others can be the keys to success, but they can also lead to overthinking, overworking, and overgiving. It’s time to Trust Yourself. Over the last decade, award-winning human behavior expert and executive coach Melody Wilding, LMSW has helped thousands of Sensitive Strivers (highly sensitive, high-achieving professionals and leaders) get out of their own way. And now, in this groundbreaking book, Wilding offers practical, research-based strategies to reclaim control of your career and reach your full potential. You’ll discover: PRACTICAL STRATEGIES to harness your sensitivity and emotional intelligence, turning them into a superpower in the workplace. PROVEN TECHNIQUES to quiet your inner critic and make decisions with confidence. STEP-BY-STEP GUIDES to set healthy boundaries and protect your energy from difficult co-workers CONCRETE, ACTIONABLE TOOLS to develop resilience, bounce back from setbacks, and navigate workplace challenges with grace. WORD-FOR-WORD SCRIPTS to push back on extra work, promote your accomplishments, and more. Through her refreshingly approachable yet deeply empathetic approach, Wilding offers a life-changing roadmap that has helped readers across the globe to break the cycle of self-sabotage and self-doubt by transforming your perceived weaknesses into your biggest strengths.
Making Big Happen
Author: Mark Moses
Publisher: Advantage Media Group
ISBN: 9781642253276
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International's proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.
Publisher: Advantage Media Group
ISBN: 9781642253276
Category : Business & Economics
Languages : en
Pages : 360
Book Description
Most books that teach you how to build and grow a business are organized around the functional areas of business, such as people, finance, operations, and marketing. Those things are important and necessary-no question- but what is missing is an overarching methodology that systematically reels in every aspect of building and growing a successful company and creates a repeatable process to execute on the activities that will lead to BIG growth in your company. In his first book, Make BIG Happen, Mark Moses outlined the four questions that formed the foundation of CEO Coaching International, an executive coaching firm that has helped over 875 companies reach extraordinary revenue and EBITDA growth. Now, in Making BIG Happen, CEO Coaching International's proven set of best practices have been translated into a simple three-step process, supported by over 30 tools, to show leaders how to achieve extraordinary business growth.
Mission
Author: Michael Hayman
Publisher: Penguin UK
ISBN: 0241970792
Category : Business & Economics
Languages : en
Pages : 194
Book Description
In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.
Publisher: Penguin UK
ISBN: 0241970792
Category : Business & Economics
Languages : en
Pages : 194
Book Description
In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners. Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share. The best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition. From tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, Mission shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business. Uncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.