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Author: Simon Hammond
Publisher: John Wiley & Sons
ISBN: 1742469191
Category : Business & Economics
Languages : en
Pages : 111
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Book Description
How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.
Author: Simon Hammond
Publisher: John Wiley & Sons
ISBN: 1742469191
Category : Business & Economics
Languages : en
Pages : 111
Get Book Here
Book Description
How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists. Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.
Author:
Publisher: HarperCollins UK
ISBN: 0008374457
Category : Nature
Languages : en
Pages : 200
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Book Description
A profound, powerful and moving collection of 100 letters from around the world responding to the climate crisis, introduced by Emma Thompson and lovingly illustrated by CILIP award winner Jackie Morris. ‘All power to this amazing project.’ JOANNE HARRIS ‘Makes sense of the climate crisis in a whole new way’ MAGID MAGID
Author: Lewis Dartnell
Publisher: Basic Books
ISBN: 1541617894
Category : Science
Languages : en
Pages : 348
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Book Description
A New York Times-bestselling author explains how the physical world shaped the history of our species When we talk about human history, we often focus on great leaders, population forces, and decisive wars. But how has the earth itself determined our destiny? Our planet wobbles, driving changes in climate that forced the transition from nomadism to farming. Mountainous terrain led to the development of democracy in Greece. Atmospheric circulation patterns later on shaped the progression of global exploration, colonization, and trade. Even today, voting behavior in the south-east United States ultimately follows the underlying pattern of 75 million-year-old sediments from an ancient sea. Everywhere is the deep imprint of the planetary on the human. From the cultivation of the first crops to the founding of modern states, Origins reveals the breathtaking impact of the earth beneath our feet on the shape of our human civilizations.
Author: Charles H. Langmuir
Publisher: Princeton University Press
ISBN: 1400841976
Category : Science
Languages : en
Pages : 737
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Book Description
A classic introduction to the story of Earth's origin and evolution—revised and expanded for the twenty-first century Since its first publication more than twenty-five years ago, How to Build a Habitable Planet has established a legendary reputation as an accessible yet scientifically impeccable introduction to the origin and evolution of Earth, from the Big Bang through the rise of human civilization. This classic account of how our habitable planet was assembled from the stuff of stars introduced readers to planetary, Earth, and climate science by way of a fascinating narrative. Now this great book has been made even better. Harvard geochemist Charles Langmuir has worked closely with the original author, Wally Broecker, one of the world's leading Earth scientists, to revise and expand the book for a new generation of readers for whom active planetary stewardship is becoming imperative. Interweaving physics, astronomy, chemistry, geology, and biology, this sweeping account tells Earth’s complete story, from the synthesis of chemical elements in stars, to the formation of the Solar System, to the evolution of a habitable climate on Earth, to the origin of life and humankind. The book also addresses the search for other habitable worlds in the Milky Way and contemplates whether Earth will remain habitable as our influence on global climate grows. It concludes by considering the ways in which humankind can sustain Earth’s habitability and perhaps even participate in further planetary evolution. Like no other book, How to Build a Habitable Planet provides an understanding of Earth in its broadest context, as well as a greater appreciation of its possibly rare ability to sustain life over geologic time. Leading schools that have ordered, recommended for reading, or adopted this book for course use: Arizona State University Brooklyn College CUNY Columbia University Cornell University ETH Zurich Georgia Institute of Technology Harvard University Johns Hopkins University Luther College Northwestern University Ohio State University Oxford Brookes University Pan American University Rutgers University State University of New York at Binghamton Texas A&M University Trinity College Dublin University of Bristol University of California-Los Angeles University of Cambridge University Of Chicago University of Colorado at Boulder University of Glasgow University of Leicester University of Maine, Farmington University of Michigan University of North Carolina at Chapel Hill University of North Georgia University of Nottingham University of Oregon University of Oxford University of Portsmouth University of Southampton University of Ulster University of Victoria University of Wyoming Western Kentucky University Yale University
Author: Newt Gingrich
Publisher: Penguin
ISBN: 0452289920
Category : Nature
Languages : en
Pages : 257
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Book Description
A bold rallying cry for conservative environmental leadership from Newt Gingrich, New York Times bestselling author of Trump and the American Future and March to the Majority. Appealing to America's core conservative readership and defying conventional thinking, former Speaker of the House Newt Gingrich and eminent conservationist Terry L. Maple posit that the values of conservative America are aligned with the principles of conservation and "entrepreneurial environmentalism." Saving the earth is not—and cannot be—a partisan issue. The authors outline a ten-point Contract with the Earth that promotes ingenuity over rhetoric, maintaining that the expansion of "green business," new technologies, and environmental economic incentives will be the defining opportunities for the leaders of the next generation. An inspiring call to action, A Contract with the Earth offers a vision of the future that is both hopeful and achievable.
Author: Richard Fenning
Publisher: Eye Books (US&CA)
ISBN: 1785632450
Category : Business & Economics
Languages : en
Pages : 199
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Book Description
Richard Fenning has spent three decades advising multinational companies on volatile geopolitics and severe security crises. He was CEO of the British firm Control Risks for 14 years. His career coincided with the glory years of globalization, the rise of China, the tumult of the Middle East wars, a new vicious form of terrorism, the transforming impact of digital technology, and America's retreat from leadership. Offering him a rare insight into what happens when people and organizations come under enormous stress, it dispelled any illusions that the world is ordered, predictable, or fair. But amid the chaos and upheaval, he also found humanity and humor. In a whirlwind tour that takes us from the battlefields of Iraq to the back streets of Bogotà, from the steamy Niger delta to the chill of Putin's Moscow, he looks back with wit and insight on the people and places he has got to know, while also offering some timely thoughts about the relationship between risk and danger in a terrifyingly changeable world.
Author: Cara Delevingne
Publisher: Penguin
ISBN: 0744058511
Category : Comics & Graphic Novels
Languages : en
Pages : 351
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Book Description
120 inspiring visual stories on environmentalism from key figures, charities, activists, and artists. The Most Important Comic Book On Earth is a global collaboration for planetary change, bringing together a diverse team of 300 leading environmentalists, artists, authors, actors, filmmakers, musicians, and more to present over 120 stories to save the world. Whether it’s inspirational tales from celebrity names such as Cara Delevingne and Andy Serkis, hilarious webcomics from War and Peas and Ricky Gervais, artworks by leading illustrators David Mack and Tula Lotay, calls to action from activists George Monbiot and Jane Goodall, or powerful stories by Brian Azzarello and Amy Chu, each of the comics in this anthology will support projects and organizations fighting to save the planet and Rewrite Extinction.
Author: James Thornton
Publisher: Scribe Publications
ISBN: 1925307999
Category : Law
Languages : en
Pages : 323
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Book Description
Environmentally, our planet lacks the laws to keep it safe and those laws we do have are feebly enforced. Every new year is the hottest in human history, while forest, reef, ice, tundra, and species are disappearing forever. It is easy to lose all hope. Who will stop the planet from committing ecological suicide? The UN? Governments? Activists? Corporations? Engineers? Scientists? Whoever, environmental laws need to be enforceable and enforced. Step forward a fresh breed of passionately purposeful environmental lawyers. They provide new rules to legislatures, see that they are enforced, and keep us informed. They tackle big business to ensure money flows into cultural change, because money is the grammar of business just as science is the grammar of nature. At the head of this new legal army stands James Thornton, who takes governments to court, and wins. And his client is the Earth. With Client Earth, we travel from Poland to Ghana, from Alaska to China, to see how citizens can use public interest law to protect their planet. Foundations and philanthropists support the law group ClientEarth because they see, plainly and brightly, that the law is a force all parties recognize. Lawyers who take the Earth as their client are exceptional and inspirational. They give us back our hope. PRAISE FOR JAMES THORNTON AND MARTIN GOODMAN ‘Humanity's grace and dignity are restored each time a case is successfully brought and won … by these exceptional environmental lawyers.’ Sculpture
Author: Benjamin Grant
Publisher: Amphoto Books
ISBN: 0399578668
Category : Photography
Languages : en
Pages : 290
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Book Description
A stunning and unique collection of satellite images of Earth that offer an unexpected look at humanity, derived from the wildly popular Daily Overview Instagram project. Inspired by the “Overview Effect”—a sensation that astronauts experience when given the opportunity to look down and view the Earth as a whole—the breathtaking, high definition satellite photographs in OVERVIEW offer a new way to look at the landscape that we have shaped. More than 200 images of industry, agriculture, architecture, and nature highlight incredible patterns while also revealing a deeper story about human impact. This extraordinary photographic journey around our planet captures the sense of wonder gained from a new, aerial vantage point and creates a perspective of Earth as it has never been seen before.
Author: NICOLE. STOTT
Publisher: Seal Press
ISBN: 9781541675049
Category :
Languages : en
Pages : 304
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Book Description
Inspired by insights gained in spaceflight, a NASA astronaut offers key lessons to empower Earthbound readers to fight climate change When Nicole Stott first saw Earth from space, she realized how interconnected we are and knew she had to help protect our planetary home. In Back to Earth, Stott imparts essential lessons in problem-solving, survival, and crisis response that each of us can practice to make change. She knows we can overcome differences to address global issues, because she saw this every day on the International Space Station. Stott shares stories from her spaceflight and insights from scientists, activists, and changemakers working to solve our greatest environmental challenges. She learns about the complexities of Earth's biodiversity from NASA engineers working to enable life in space and from scientists protecting life on Earth for future generations. Ultimately, Stott reveals how we each have the power to respect our planetary home and one another by living our lives like crewmates, not passengers, on an inspiring shared mission
