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Author: Tom Watson
Publisher: John Wiley & Sons
ISBN: 0470460105
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Author: Tom Watson
Publisher: John Wiley & Sons
ISBN: 0470460105
Category : Business & Economics
Languages : en
Pages : 239
Get Book Here
Book Description
Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.
Author: Aliza Sherman
Publisher: John Wiley & Sons
ISBN: 1118530233
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1630476595
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Author: Colburn Wilbur
Publisher: Heyday.ORIM
ISBN: 1597142204
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
“The pitfalls, potential, and the ins and outs of charitable giving . . . a must-read for all nonprofit leaders, donors, and students.”—Marjorie Schwarzer, award-winning author of Riches, Rivals, and Radicals There are thousands of books that tell you how to get money, but few that cover something just as challenging: how to give money away. Giving with Confidence provides thoughtful guidance culled from decades of experience in the philanthropy world. Whether you are an individual who donates to your favorite charity or the head of a small to medium-sized foundation, the gentle practicalities of this book will enable you to manage your giving with effectiveness and personal satisfaction. By following its seven core principles, you will have what you need for “improving the reach, scope, and impact” of your contributions. “Reveals the secret sauce of philanthropy with humor, wisdom, and plain good storytelling. This book is a gift for anyone who has considered giving.”—Ralph Lewin, president and CEO of Cal Humanities “There is a ton of advice for the wealthiest givers, but none for those of us who give more than $5,000 but less than $75,000 per year. Here in a non-dogmatic style are some approaches and guidelines to make donors feel more effective. Thank you, Cole and Fred.”—Jan Masaoka, CEO of the California Association of Nonprofits “[An] outstanding guide to creative and effective grantmaking, this time for the individual philanthropist.”—Dawn Hawk, program officer for the Philanthropic Ventures Foundation “Part up-to-date behind-the-scenes guide, part how-to, this potent little book distills the wisdom of a life’s work in philanthropy by one of our best thinkers and most devoted practitioners.”—Marilyn Bancel, author of Preparing Your Capital Campaign
Author: Christopher Meyer
Publisher: Harvard Business Press
ISBN: 1422131688
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
"That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"-- Provided by publisher.
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Category : Museums
Languages : en
Pages : 466
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Book Description
Author: Michael Chang
Publisher: Lexington Books
ISBN: 9780739108222
Category : History
Languages : en
Pages : 238
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Book Description
Following 1996's 'Asian Donorgate' campaign finance controversy, Chinese Americans, and by proxy all Asian Americans, were depicted in U.S. public discourse as foreigners subversively attempting to buy influence with U.S. politicians. Racial Politics in an Era of Transnational Citizenship asks, Will the perception of the Asian American as the 'perpetual foreigner' continue to reproduce itself uncritically, heightening during times of media-supported nationalism? Scholar Michael Chang's incisive work contributes greatly to current debates on civil rights and on the meaning of 'citizenship' and 'belonging' among a transnational community and in a globalized world.
Author: Andrea Batista Schlesinger
Publisher: Berrett-Koehler Publishers
ISBN: 1605091383
Category : Political Science
Languages : en
Pages : 266
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Book Description
Obsessed with answers, we have lost sight of the power and value of questions. Debates over globalization, climate change, health care, and poverty will not be “solved” with simple answers, but that's what Americans are being trained to expect. Andrea Batista Schlesinger argues that we're besieged by cultural forces that urge us to avoid critical thinking and independent analysis. The media reduces politics to a spectator sport, standardized tests teach students to fill in the dots instead of opening their minds, and even the Internet promotes habits that discourage looking deeper. But the situation isn't hopeless. Schlesinger profiles individuals and institutions renewing the practice of inquiry—particularly in America's youth—at a time when our society demands such activity from us all. Our resilience will depend on our ability to struggle with what we don't know, to live and think outside comfortable bubbles of sameness, and, ultimately, to ask questions.
Author: Ariza-Montes, José Antonio
Publisher: IGI Global
ISBN: 1466659750
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
The instability of todays economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector. This innovative reference work will discuss how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency, and will provide elected and appointed policymakers, managers, and planners in governments, public agencies, and nonprofit organizations with a comprehensive strategy for creating an ICT management agenda in the non-profit sector.
Author: Richard Settersten
Publisher: Bantam
ISBN: 0553807404
Category : Social Science
Languages : en
Pages : 274
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Book Description
Why are 20-somethings delaying adulthood? The media have flooded us with negative headlines about this generation, from their sense of entitlement to their immaturity. Drawing on almost a decade of cutting-edge research and nearly five hundred interviews with young people, Richard Settersten, Ph.D., and Barbara E. Ray shatter these stereotypes, revealing an unexpected truth: A slower path to adulthood is good for all of us. Their surprising findings include • Young adults who finish college and delay marriage and child-rearing get a much better start in life. • Few 20-somethings who live at home are mooching off their parents. More often, they are using the time at home to gain necessary credentials and save money for a more secure future. • Helicopter parents aren’t so bad after all. Involved parents provide young people with advantages, including mentoring and economic support, that have become increasingly necessary to success. Not Quite Adults is a fascinating look at an often misunderstood generation. It’s a must-read for parents, teachers, psychologists, sociologists, and anyone interested in today’s youth culture. Visit www.notquiteadults.com for more information on this revelatory book.
