Author: David Meerman Scott
Publisher: Information Today, Inc.
ISBN: 9780910965712
Category : Business & Economics
Languages : en
Pages : 284
Book Description
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.