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Author:
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 358
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Book Description
Author:
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 358
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 432
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Book Description
Author:
Publisher:
ISBN:
Category : Arts
Languages : en
Pages : 196
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Book Description
Author: Philippines
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 462
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Book Description
Author: F. Lao
Publisher: Rex Bookstore, Inc.
ISBN: 9789712323904
Category :
Languages : en
Pages : 554
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Book Description
Author: Richard S. Aquino
Publisher: Springer Nature
ISBN: 9811944970
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
This edited book serves as the first instalment of a two-part title that aims to provide an academic exploration of the contemporary issues and perspectives on tourism in the Philippines. With a strong geographical focus, this book is the first country-focused volume under the series, Perspectives on Asian Tourism. Comprised of chapters based on conceptual and empirical research, this book aims to develop a foundational and practical knowledge base on Philippine tourism management. The chapters cover a range of national, regional, and local tourism management issues that cut across the following themes:• Governance issues in Philippine tourism destinations• The Tourism Act of 2009 • Tourism impacts and sustainability• Innovative tourism development strategies• Tourism marketing campaigns (i.e., It's More Fun in the Philippines!)• Philippine tourism and the ASEAN integration• Tourism and hospitality education in the PhilippinesThe contributions are drawn from the works of Filipino academics based in the Philippines and overseas institutions, and international academics researching tourism issues in the Philippines. The chapters are informed by a diverse set of disciplines including, but not limited to tourism studies, hospitality management, marketing, human resources management, public policy, environmental management, community development, and education. This edited book is divided into four parts: first, an introduction to the development of policy and contemporary management issues in Philippine tourism; second, nature-based tourism and the natural environment; third, product development and branding; and fourth, accreditation and industry standards. The volume culminates with a synthesis of the progress of Philippine tourism development and management implications using the cases and experiences outlined in the chapters. This book serves as a systematic guide to the current state of tourism development and management in the Philippines, and as essential reading for undergraduate and postgraduate students, researchers, educators, and, more importantly, tourism policy-makers.
Author:
Publisher:
ISBN:
Category : Comparative management
Languages : en
Pages : 422
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Book Description
Author: Paul W. Beamish
Publisher: McGraw-Hill Ryerson
ISBN: 9780070898059
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
A strong indigenous case book with a case blend that reflects the Canadian business reality (some international, some not for profit, some small business). This text is now packaged in two volumes (the text and readings volume is planned for 2002) to better meet the needs of this market by providing just the material they need or a flexible package of two volumes.
Author: IBP, Inc
Publisher: Lulu.com
ISBN: 1438738862
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
2011 Updated Reprint. Updated Annually. Philippines Foreign Policy and Government Guide
Author: Gerardo R. Ungson
Publisher: Routledge
ISBN: 1317469720
Category : Business & Economics
Languages : en
Pages : 718
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Book Description
International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.
