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Author: Marianna Sigala
Publisher: Springer Nature
ISBN: 9811646716
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Author: Marianna Sigala
Publisher: Springer Nature
ISBN: 9811646716
Category : Business & Economics
Languages : en
Pages : 503
Get Book Here
Book Description
This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Author: Marianna Sigala
Publisher: Springer Nature
ISBN: 9819718910
Category :
Languages : en
Pages : 271
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Book Description
Author: Ranjana Tiwari
Publisher: Springer Nature
ISBN: 981976047X
Category :
Languages : en
Pages : 233
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Book Description
Author: Bonita Kolb
Publisher:
ISBN: 9781138042162
Category : Entertainment events
Languages : en
Pages : 224
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Book Description
"This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report. Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience."--Provided by publisher.
Author: Rob Hallak
Publisher: Edward Elgar Publishing
ISBN: 1803920025
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
The Handbook of Tourism Entrepreneurship outlines the foundations of success in the tourism sector, examining the ways in which small and medium sized enterprises (SMEs) can become economic engines for tourism destinations by boosting regional growth and prosperity.
Author: Jeff Wilks
Publisher: Springer Nature
ISBN: 9811654158
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
The COVID-19 pandemic has changed the face of international and domestic tourism and sharply focused attention on the importance of tourist health, safety and wellbeing like never before. This book offers a unique perspective on the challenges facing the world’s largest service industry to protect and care for customers in a rapidly evolving environment where borders have closed, social distancing rules apply and personal hygiene has become a key focus in everyday life. Yet tourism is a very resilient industry and history shows there is always an immediate surge toward recovery after a crisis has passed. Humans want to travel and see the world. While we appreciate that the pandemic is far from over, already there are reports of pent-up demand for travel as restrictions ease at some destinations and borders begin to open. As we move hopefully toward the recovery phase and people begin to move around for business and pleasure, this book presents the reader with key information and insights in both traditional and emerging areas of tourist health, safety and wellbeing, recognising that the world is now shaped by this pandemic, bringing change, potentially enduring benefits and lasting legacies.
Author: Sunil G. Savur
Publisher: SAGE Publications Limited
ISBN: 1529679427
Category : Business & Economics
Languages : en
Pages : 506
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Book Description
Business Ethics: The Sustainable and Responsible Way provides a fresh, contemporary, and hands-on approach to business ethics, emphasizing practical skills. This practical approach is supported through a rich array of short and long case studies from across the globe, including countries such as the UK, Australia, the US, India, China, Nigeria and Ghana. Cases feature companies such as Patagonia, the Aravind Eye Clinic, Merck and LEGO and examine topics such as the gig economy, fast fashion, electric vehicles, artificial intelligence, and space exploration. Accompanying questions also encourage reflection and the skills needed to apply theory to real-life scenarios. This textbook is suitable for undergraduate and postgraduate students of business ethics, as well as those studying business and society, corporate social responsibility, sustainability, and responsible management. Online resources include PowerPoint slides and a Teaching Guide. Dr Sunil G. Savur is a Business Ethics lecturer and researcher at the University of South Australia, Adelaide.
Author: Nigel Evans
Publisher: Routledge
ISBN: 1136362665
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Author: Rafikul Islam
Publisher: Taylor & Francis
ISBN: 1040019374
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
Managing operations is an integral part of all business and comprises a number of components, including quality management, production planning, supply chain management, logistics, and inventory control. The effective management of operations plays a defining role in enhancing business efficiency and is a lynchpin for success. This book explores how Islamic principles and tools can be applied to improve operations management across industries. While Islamic banking and finance are established disciplines, there is yet little evidence of how exploring operations management from an Islamic lens can improve efficiency. Bringing together leading scholars across subdisciplines, the Editors fill the long-standing gap and address the rising demand for halal products and services by providing a unique perspective to define and enhance an important, growing field. This book will be a useful reference for those who wish to understand all aspects of Islamic business operations and halal logistics. The book will be helpful to academics, researchers, and upper level students, in particular to those who are looking to further their research on how Islamic principles can be applied to business operations.
Author: Paul Brunt
Publisher: SAGE
ISBN: 1526422263
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
