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Author: Charles Forceville
Publisher: Oxford University Press
ISBN: 0190845252
Category : Technology & Engineering
Languages : en
Pages : 313
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Book Description
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Author:
Publisher:
ISBN: 9780948836053
Category : Caricatures and cartoons
Languages : en
Pages : 245
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Book Description
Author: International Defence and Aid Fund
Publisher: Bernan Press(PA)
ISBN:
Category : Political Science
Languages : en
Pages : 90
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Book Description
Author: Scott Metzger
Publisher:
ISBN: 9780578758855
Category :
Languages : en
Pages :
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Book Description
50 Ways to Wake Your Human is the second collection of cat cartoons by Scott Metzger. Cat lovers will appreciate the comics, which highlight the ridiculous behavior of felines (and humans) through topics such as music, social media, parenthood, relationships, and living in quarantine. This book will make you laugh, smile, and further appreciate our weird, furry friends who wake us up in the wee hours of the morning.
Author: Shawn Dickinson
Publisher: IDW Publishing
ISBN: 9781631403408
Category : Alcohol
Languages : en
Pages : 0
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Book Description
Shawn Dickinson's very FIRST deluxe art book! Growing up on old comic strips, 1930s rubber hose cartoons, 1960s "kustom kulture" art, pin-up art, and MAD magazine, this collection of cartoons, paintings, comics, and illustrations from the past decade covers a wide range of his personal art as well as professional illustration work for rock bands, companies such as Fender Guitars and Shaun White's clothing line, and much more. If you're a fan of cartoony art featuring surf and hot rod culture, rock n' roll art, beer drinking cats, sexy cartoon go-go girls, and bug-eyed weirdos, then this book is for you!
Author: Grant S. Lipman
Publisher: Simon and Schuster
ISBN: 1626365377
Category : Sports & Recreation
Languages : en
Pages : 119
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Book Description
The Wilderness First Aid Handbook is a handy, quick-reference guide easily accessible with basic wilderness first aid knowledge, but it does not require advanced degrees or experience with medicine and prehospital care. Recognizing that certain knowledge and procedures are outside the scope of a layperson’s training, Dr. Grant Lipman limits the use of technical terms and advanced techniques that may be unfamiliar to some readers or beyond their comfort zone. This system-based, easy-to-follow guide assists the first aid provider when encountering most wilderness emergencies, from cold and heat concerns and blister treatments to high altitude illness and lightning injury prevention—and much more. Typically the most challenging decision in the wilderness environment is when to evacuate a sick or potentially sick person, and as such, each section has detailed decision-making steps to inform you of when to be concerned and when to get out. This guidance is based upon the recent evidence-based consensus statement published by the Wilderness Medical Society on the scope of practice of wilderness first aid. Filled with original, full-color artwork illustrating the techniques and procedures described and with internal-spiral binding and waterproof pages handy for travel into extreme environments, The Wilderness First Aid Handbook is a must-have for every back pocket or backpack.
Author: Barry Wittenstein
Publisher: Charlesbridge Publishing
ISBN: 1580897452
Category : Juvenile Nonfiction
Languages : en
Pages : 36
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Book Description
Did you know Band-Aids were invented by accident?! And that they weren't mass-produced until the Boy Scouts gave their seal of approval? 1920s cotton buyer Earle Dickson worked for Johnson & Johnson and had a klutzy wife who often cut herself. The son of a doctor, Earle set out to create an easier way for her to bandage her injuries. Band-Aids were born, but Earle's bosses at the pharmaceutical giant weren't convinced, and it wasn't until the Boy Scouts of America tested Earle's prototype that this ubiquitous household staple was made available to the public. Soon Band-Aids were selling like hotcakes, and the rest is boo-boo history. "Appealingly designed and illustrated, an engaging, fun story" — Kirkus Reviews STARRED REVIEW
Author: Charles Forceville
Publisher: Oxford University Press
ISBN: 0190845252
Category : Technology & Engineering
Languages : en
Pages : 313
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Book Description
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Author: Grady Klein
Publisher: Macmillan
ISBN: 0809094819
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Economics.
Author: William Thomas Stead
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 652
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Book Description
Author: Christopher Hart
Publisher: Drawing with Christopher Hart
ISBN: 9781640210509
Category : Art
Languages : en
Pages : 0
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Book Description
Thanks to Christopher Hart's simplified process, anyone can create dynamic cartoon characters right away. He has developed the easiest-ever approach to drawing the basics like heads, bodies, and those super-important cartoon expressions. Hart helps beginners apply these fundamentals to a variety of fun types and settings including animals, under-the-sea locales, stock characters, and popular backgrounds. Each lesson is laid out in accessible steps, accompanied by Chris's personable instruction.
