Author: Eliot A. Cohen
Publisher: Hachette UK
ISBN: 0465096573
Category : Political Science
Languages : en
Pages : 304
Book Description
"Speak softly and carry a big stick" Theodore Roosevelt famously said in 1901, when the United States was emerging as a great power. It was the right sentiment, perhaps, in an age of imperial rivalry but today many Americans doubt the utility of their global military presence, thinking it outdated, unnecessary or even dangerous. In The Big Stick, Eliot A. Cohen-a scholar and practitioner of international relations-disagrees. He argues that hard power remains essential for American foreign policy. While acknowledging that the US must be careful about why, when, and how it uses force, he insists that its international role is as critical as ever, and armed force is vital to that role. Cohen explains that American leaders must learn to use hard power in new ways and for new circumstances. The rise of a well-armed China, Russia's conquest of Crimea and eastern Ukraine, nuclear threats from North Korea and Iran, and the spread of radical Islamist movements like ISIS are some of the key threats to global peace. If the United States relinquishes its position as a strong but prudent military power, and fails to accept its role as the guardian of a stable world order we run the risk of unleashing disorder, violence and tyranny on a scale not seen since the 1930s. The US is still, as Madeleine Albright once dubbed it, "the indispensable nation."
The Big Stick
Author: Eliot A. Cohen
Publisher: Basic Books
ISBN: 0465096573
Category : Political Science
Languages : en
Pages : 306
Book Description
"Speak softly and carry a big stick" Theodore Roosevelt famously said in 1901, when the United States was emerging as a great power. It was the right sentiment, perhaps, in an age of imperial rivalry but today many Americans doubt the utility of their global military presence, thinking it outdated, unnecessary or even dangerous. In The Big Stick, Eliot A. Cohen-a scholar and practitioner of international relations-disagrees. He argues that hard power remains essential for American foreign policy. While acknowledging that the US must be careful about why, when, and how it uses force, he insists that its international role is as critical as ever, and armed force is vital to that role. Cohen explains that American leaders must learn to use hard power in new ways and for new circumstances. The rise of a well-armed China, Russia's conquest of Crimea and eastern Ukraine, nuclear threats from North Korea and Iran, and the spread of radical Islamist movements like ISIS are some of the key threats to global peace. If the United States relinquishes its position as a strong but prudent military power, and fails to accept its role as the guardian of a stable world order we run the risk of unleashing disorder, violence and tyranny on a scale not seen since the 1930s. The US is still, as Madeleine Albright once dubbed it, "the indispensable nation."
Publisher: Basic Books
ISBN: 0465096573
Category : Political Science
Languages : en
Pages : 306
Book Description
"Speak softly and carry a big stick" Theodore Roosevelt famously said in 1901, when the United States was emerging as a great power. It was the right sentiment, perhaps, in an age of imperial rivalry but today many Americans doubt the utility of their global military presence, thinking it outdated, unnecessary or even dangerous. In The Big Stick, Eliot A. Cohen-a scholar and practitioner of international relations-disagrees. He argues that hard power remains essential for American foreign policy. While acknowledging that the US must be careful about why, when, and how it uses force, he insists that its international role is as critical as ever, and armed force is vital to that role. Cohen explains that American leaders must learn to use hard power in new ways and for new circumstances. The rise of a well-armed China, Russia's conquest of Crimea and eastern Ukraine, nuclear threats from North Korea and Iran, and the spread of radical Islamist movements like ISIS are some of the key threats to global peace. If the United States relinquishes its position as a strong but prudent military power, and fails to accept its role as the guardian of a stable world order we run the risk of unleashing disorder, violence and tyranny on a scale not seen since the 1930s. The US is still, as Madeleine Albright once dubbed it, "the indispensable nation."
Speak Softly and Carry a Big Stick
Author: J. H. Snider
Publisher: iUniverse
ISBN: 0595347045
Category : Television and politics
Languages : en
Pages : 620
Book Description
"Broadcasters have always been coddled by politicians, and Speak Softly explains how and why. J.H. Snider tells the story with the rigor of a scholar, the doggedness of an investigative reporter and the zeal of a reformer."--Paul Taylor, Executive Vice President, Pew Research Center "J.H. Snider offers an extremely comprehensive and well-documented look 'behind the curtain' at how the National Association of Broadcasters drives its national legislative agenda. This is must reading for not only political scientists but for all who are interested in media policy and how it gets made in Washington."-Chellie Pingree, President and CEO, Common Cause "This astute book is a first-rate work of original scholarship. It also provides an unsettling description of broadcasters' policy influence. When their own interests are involved, broadcasters cannot be trusted to act in the way they demand of all others in society. Readers will no doubt question whether J.H. Snider's recommended solution is a practical one. But no reader will question his call for new measures."-Thomas E. Patterson, Bradlee Professor of Government and the Press, Harvard University "Having played a role in the mad-cap drama of telecommunications legislation Snider documents, I can tell you he has captured the essence of the machinations, strange bedfellows, and almost single-minded, righteous self-interest that drives the telecommunications debate. Like it or not, this is how the power game is really played."-Stephen R. Effros, Former President (1976-1999), Cable Telecommunications Association "Speak Softly documents the broadcast industry's striking influence on public policy, including the landmark Telecommunications Act of 1996. As Congress gears up to re-write the Act, J.H. Snider's analysis is particularly timely."-Kevin Werbach, Professor, The Wharton School, University of Pennsylvania
Publisher: iUniverse
ISBN: 0595347045
Category : Television and politics
Languages : en
Pages : 620
Book Description
"Broadcasters have always been coddled by politicians, and Speak Softly explains how and why. J.H. Snider tells the story with the rigor of a scholar, the doggedness of an investigative reporter and the zeal of a reformer."--Paul Taylor, Executive Vice President, Pew Research Center "J.H. Snider offers an extremely comprehensive and well-documented look 'behind the curtain' at how the National Association of Broadcasters drives its national legislative agenda. This is must reading for not only political scientists but for all who are interested in media policy and how it gets made in Washington."-Chellie Pingree, President and CEO, Common Cause "This astute book is a first-rate work of original scholarship. It also provides an unsettling description of broadcasters' policy influence. When their own interests are involved, broadcasters cannot be trusted to act in the way they demand of all others in society. Readers will no doubt question whether J.H. Snider's recommended solution is a practical one. But no reader will question his call for new measures."-Thomas E. Patterson, Bradlee Professor of Government and the Press, Harvard University "Having played a role in the mad-cap drama of telecommunications legislation Snider documents, I can tell you he has captured the essence of the machinations, strange bedfellows, and almost single-minded, righteous self-interest that drives the telecommunications debate. Like it or not, this is how the power game is really played."-Stephen R. Effros, Former President (1976-1999), Cable Telecommunications Association "Speak Softly documents the broadcast industry's striking influence on public policy, including the landmark Telecommunications Act of 1996. As Congress gears up to re-write the Act, J.H. Snider's analysis is particularly timely."-Kevin Werbach, Professor, The Wharton School, University of Pennsylvania
Carry a Big Stick
Author: George Grant
Publisher: Turner Publishing Company
ISBN: 1620452286
Category : Biography & Autobiography
Languages : en
Pages : 135
Book Description
Roosevelt: A Giant Among Leaders Theodore Roosevelt stands out as one of the most exceptional leaders in American history. He was a devoted husband and father, a politician, a soldier, a war journalist, an editor, a cattle rancher, a scientist, a writer, an athlete, a hunter, and a diplomat. While the list of his exploits seems imposing, it was his passionate commitment to what he believed was right and good and true that was dynamically compelling—even to those who opposed him. Theodore Roosevelt was a hero. In this thought-provoking look at his leadership in action, we see why he not only earned the respect and admiration of his contemporaries, but why, even today, he continues to capture our imagination. "For me Theodore Roosevelt has always been a caricature, a political cartoon with a stick and coke-bottom glasses, riding up San Juan hill. Now, through this wonderful retelling of his life, this larger-than-life image has become a real, living and breathing person—still large, to be sure, and most definitely now alive." —Michael Card, best-selling recording artist, songwriter, and author
Publisher: Turner Publishing Company
ISBN: 1620452286
Category : Biography & Autobiography
Languages : en
Pages : 135
Book Description
Roosevelt: A Giant Among Leaders Theodore Roosevelt stands out as one of the most exceptional leaders in American history. He was a devoted husband and father, a politician, a soldier, a war journalist, an editor, a cattle rancher, a scientist, a writer, an athlete, a hunter, and a diplomat. While the list of his exploits seems imposing, it was his passionate commitment to what he believed was right and good and true that was dynamically compelling—even to those who opposed him. Theodore Roosevelt was a hero. In this thought-provoking look at his leadership in action, we see why he not only earned the respect and admiration of his contemporaries, but why, even today, he continues to capture our imagination. "For me Theodore Roosevelt has always been a caricature, a political cartoon with a stick and coke-bottom glasses, riding up San Juan hill. Now, through this wonderful retelling of his life, this larger-than-life image has become a real, living and breathing person—still large, to be sure, and most definitely now alive." —Michael Card, best-selling recording artist, songwriter, and author
Strategy Beyond the Hockey Stick
Author: Chris Bradley
Publisher: John Wiley & Sons
ISBN: 1119487625
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
Publisher: John Wiley & Sons
ISBN: 1119487625
Category : Business & Economics
Languages : en
Pages : 256
Book Description
Beat the odds with a bold strategy from McKinsey & Company "Every once in a while, a genuinely fresh approach to business strategy appears" —legendary business professor Richard Rumelt, UCLA McKinsey & Company's newest, most definitive, and most irreverent book on strategy—which thousands of executives are already using—is a must-read for all C-suite executives looking to create winning corporate strategies. Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy's real odds of future success. "This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." —Frans Van Houten, CEO, Royal Philips N.V. The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance—where 60% of companies reside, making very little economic profit—to the top quintile where 90% of global economic profit is made. This movement does not happen by magic—it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition. This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia. "A different kind of book—I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." —Jane Fraser, CEO, Citigroup Latin America
B-36 Peacemaker
Author: H. J. Campbell
Publisher:
ISBN: 9781737498209
Category :
Languages : en
Pages :
Book Description
Theodore Roosevelt once said, referring to foreign policy, "Speak softly and carry a big stick", which was the essence of Strategic Air Command's big stick, the B-36 Peacemaker. The B-36 was the mainstay of United States strategic deterrence policy during the early years of the Cold War. Given its ability to carry two of the largest 43,000-pound Mk 17 thermonuclear weapons in the arsenal, the B-36 seemed purpose-built for the role. But it was simply in the right place at the right time. Its design started even before the United States entered World War II, long before the Cold War was imagined, and well before the advent of an air-droppable nuclear bomb.The B-36 was a truly incredible aircraft and unlike any other in its day. Because of its immense size and unprecedented wingspan, it could lift more weight to higher altitudes than any other aircraft. It was the first aircraft to carry a 10,000-pound bombload over 10,000 miles. It was the first, and only, true intercontinental bomber capable of flights of over 9,000 miles without refueling and capable of remaining aloft for over 51 hours. The B-36 was the largest piston engine bomber ever built and, at 230 feet, still holds the record for the longest wingspan of any American combat aircraft. This book is a concise history of the B-36 Peacemaker and its derivatives. It is intended as a quick read, and enduring reference source, that will leave you with a complete understanding of this amazing aircraft's history. It covers the aircraft's design and development, including its evolution from the Army Air Corps' "Giant Bomber" project to the Air Force's primary strategic deterrence weapon. It includes a complete aircraft lineage chart tracing every model and derivative through its evolution, a complete tail number listing of every aircraft and its lineage, detail specifications for each model, and a comprehensive basing chart by base, model, and year. If you love SAC Cold War bombers, and great planes, you will love this book!
Publisher:
ISBN: 9781737498209
Category :
Languages : en
Pages :
Book Description
Theodore Roosevelt once said, referring to foreign policy, "Speak softly and carry a big stick", which was the essence of Strategic Air Command's big stick, the B-36 Peacemaker. The B-36 was the mainstay of United States strategic deterrence policy during the early years of the Cold War. Given its ability to carry two of the largest 43,000-pound Mk 17 thermonuclear weapons in the arsenal, the B-36 seemed purpose-built for the role. But it was simply in the right place at the right time. Its design started even before the United States entered World War II, long before the Cold War was imagined, and well before the advent of an air-droppable nuclear bomb.The B-36 was a truly incredible aircraft and unlike any other in its day. Because of its immense size and unprecedented wingspan, it could lift more weight to higher altitudes than any other aircraft. It was the first aircraft to carry a 10,000-pound bombload over 10,000 miles. It was the first, and only, true intercontinental bomber capable of flights of over 9,000 miles without refueling and capable of remaining aloft for over 51 hours. The B-36 was the largest piston engine bomber ever built and, at 230 feet, still holds the record for the longest wingspan of any American combat aircraft. This book is a concise history of the B-36 Peacemaker and its derivatives. It is intended as a quick read, and enduring reference source, that will leave you with a complete understanding of this amazing aircraft's history. It covers the aircraft's design and development, including its evolution from the Army Air Corps' "Giant Bomber" project to the Air Force's primary strategic deterrence weapon. It includes a complete aircraft lineage chart tracing every model and derivative through its evolution, a complete tail number listing of every aircraft and its lineage, detail specifications for each model, and a comprehensive basing chart by base, model, and year. If you love SAC Cold War bombers, and great planes, you will love this book!
Carry a Big Stick
Author: Tim Ferguson
Publisher: Hachette Australia
ISBN: 0733629504
Category : Biography & Autobiography
Languages : en
Pages : 222
Book Description
A funny, poignant and inspirational story of widely acclaimed comedian, writer and producer, Tim Ferguson. Tim Ferguson was a star of the international comedy circuit. Along with Paul McDermott and Richard Fidler he was part of the edgy, provocative and very funny Doug Anthony Allstars (DAAS). In 1994 they were at the height of their powers, performing in a season at the Criterion Theatre on Piccadilly Circus. The three mates, who began busking on the streets of Canberra a decade earlier, had achieved their ambition to become the self-styled rock stars of comedy. Then, all of a sudden, Tim woke up one morning and his whole left side wouldn't work. He'd had a lurking suspicion that something was wrong and after more episodes he went to a doctor thinking he'd be told to change his diet and get more sleep. It wasn't so simple. An eventual diagnosis of multiple sclerosis (MS) meant an end to the frenetic, high-energy life he was living. Carry a Big Stick is a chance for Tim to tell his story. He wants to make people laugh but also give inspiration to all the people doing it hard. A lot of people keep MS to themselves because it's invisible. In Tim's case, he has the stick. 'It's such a visible sign that something's happened; it's just easier if people know.' Carry a Big Stick meanders through Tim's life, and explains how the boy who went to nine schools in 13 years got used to saying, 'Hi, I'm the new kid'. It will detail his ambitions to become an actor and how the Doug Anthony Allstars were born and went on to become what Rolling Stone called 'The 3 amigos from hell'. Diagnosis changed a lot of things but Tim's quick wit and sense of humour weren't affected. This inspiring memoir shows us that you can laugh in the face of adversity.
Publisher: Hachette Australia
ISBN: 0733629504
Category : Biography & Autobiography
Languages : en
Pages : 222
Book Description
A funny, poignant and inspirational story of widely acclaimed comedian, writer and producer, Tim Ferguson. Tim Ferguson was a star of the international comedy circuit. Along with Paul McDermott and Richard Fidler he was part of the edgy, provocative and very funny Doug Anthony Allstars (DAAS). In 1994 they were at the height of their powers, performing in a season at the Criterion Theatre on Piccadilly Circus. The three mates, who began busking on the streets of Canberra a decade earlier, had achieved their ambition to become the self-styled rock stars of comedy. Then, all of a sudden, Tim woke up one morning and his whole left side wouldn't work. He'd had a lurking suspicion that something was wrong and after more episodes he went to a doctor thinking he'd be told to change his diet and get more sleep. It wasn't so simple. An eventual diagnosis of multiple sclerosis (MS) meant an end to the frenetic, high-energy life he was living. Carry a Big Stick is a chance for Tim to tell his story. He wants to make people laugh but also give inspiration to all the people doing it hard. A lot of people keep MS to themselves because it's invisible. In Tim's case, he has the stick. 'It's such a visible sign that something's happened; it's just easier if people know.' Carry a Big Stick meanders through Tim's life, and explains how the boy who went to nine schools in 13 years got used to saying, 'Hi, I'm the new kid'. It will detail his ambitions to become an actor and how the Doug Anthony Allstars were born and went on to become what Rolling Stone called 'The 3 amigos from hell'. Diagnosis changed a lot of things but Tim's quick wit and sense of humour weren't affected. This inspiring memoir shows us that you can laugh in the face of adversity.
U.S. History
Author: P. Scott Corbett
Publisher:
ISBN:
Category : History
Languages : en
Pages : 1886
Book Description
U.S. History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.
Publisher:
ISBN:
Category : History
Languages : en
Pages : 1886
Book Description
U.S. History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.
Herblock's History
Author: Herbert Block
Publisher:
ISBN:
Category : History
Languages : en
Pages : 68
Book Description
"Herblock's History" is an article written by Harry L. Katz that was originally published in the October 2000 issue of "The Library of Congress Information Bulletin." The U.S. Library of Congress, based in Washington, D.C., presents the article online. Katz provides a biographical sketch of the American political cartoonist and journalist Herbert Block (1909-2001), who was known as Herblock. Block worked as a cartoonist for "The Washington Post" for more than 50 years, and his cartoons were syndicated throughout the United States. Katz highlights an exhibition of Block's cartoons, that was on display at the U.S. Library of Congress from October 2000. Images of selected cartoons by Block are available online.
Publisher:
ISBN:
Category : History
Languages : en
Pages : 68
Book Description
"Herblock's History" is an article written by Harry L. Katz that was originally published in the October 2000 issue of "The Library of Congress Information Bulletin." The U.S. Library of Congress, based in Washington, D.C., presents the article online. Katz provides a biographical sketch of the American political cartoonist and journalist Herbert Block (1909-2001), who was known as Herblock. Block worked as a cartoonist for "The Washington Post" for more than 50 years, and his cartoons were syndicated throughout the United States. Katz highlights an exhibition of Block's cartoons, that was on display at the U.S. Library of Congress from October 2000. Images of selected cartoons by Block are available online.
The Wisdom of Theodore Roosevelt
Author: Theodore Roosevelt
Publisher: Citadel Press
ISBN: 9780806524849
Category : United States
Languages : en
Pages : 244
Book Description
Theodore Roosevelt is remembered as the twenty-sixth President of the United States, but this multi-faceted man was so much more. He rose through the political ranks to become Governor of New York; Vice President; Police Commissioner of New York City; Assistant Secretary of the Navy; and Colonel of the Rough Riders; all by the age of 42, when he also became the youngest man ever to hold the office of President (for two terms). The Wisdom of Theodore Roosevelt presents his words and ideas on a range of subjects, personal and political, and provides a fascinating picture of his personality and beliefs as they evolved over time.
Publisher: Citadel Press
ISBN: 9780806524849
Category : United States
Languages : en
Pages : 244
Book Description
Theodore Roosevelt is remembered as the twenty-sixth President of the United States, but this multi-faceted man was so much more. He rose through the political ranks to become Governor of New York; Vice President; Police Commissioner of New York City; Assistant Secretary of the Navy; and Colonel of the Rough Riders; all by the age of 42, when he also became the youngest man ever to hold the office of President (for two terms). The Wisdom of Theodore Roosevelt presents his words and ideas on a range of subjects, personal and political, and provides a fascinating picture of his personality and beliefs as they evolved over time.
Made to Stick
Author: Chip Heath
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Publisher: Random House
ISBN: 1588365964
Category : Business & Economics
Languages : en
Pages : 336
Book Description
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.