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Author: Simon Heptinstall
Publisher: Motorbooks
ISBN: 0760362467
Category : Transportation
Languages : en
Pages : 227
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Book Description
Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.
Author: Simon Heptinstall
Publisher: Motorbooks
ISBN: 0760362467
Category : Transportation
Languages : en
Pages : 227
Get Book Here
Book Description
Car Marques is the most detailed and comprehensive guide to car badges ever published. In 224 pages it reveals the history and design of over 90 marques from around the world, each with color illustrations and annotated diagrams. British motoring journalist Simon Heptinstall, who helped launch BBC Top Gear magazine, describes each badge, details the story behind it, and uncovers snippets of information that will delight motoring enthusiasts. The introduction outlines how the book works and provides an overview of the history of car badges. Feature spreads show how the badges of iconic marques such as Buick and Peugeot have changed over time. It also contains profiles of major figures in the history of the automotive industry such as André Citroën, Gottlieb Daimler, William C. Durant, and Enzo Ferrari. The badges are arranged in alphabetic order and include world-famous marques such as Alfa Romeo, Aston Martin, BMW, Buick, Corvette, Lamborghini, Mercedes, Mustang, Porsche, and Toyota.
Author: Simon Heptinstall
Publisher:
ISBN: 9780857627704
Category : Automobile industry and trade
Languages : en
Pages : 224
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Book Description
Car Marques is a unique visual compendium of over 90 automobile logos and emblems. The book is arranged alphabetically and provides a detailed profile of each logo. Annotated diagrams highlight specific design details and reveal hidden symbolism. Includes color swatches with CMYK values and hexadecimal codes. Visual timelines show the evolution of selected logos from their origins to today. An invaluable resource and a perfect gift for car enthusiasts collectors designers and readers interested in the automotive industry.
Author: Beverly Rae Kimes
Publisher:
ISBN: 9780517307274
Category : Automobiles
Languages : en
Pages : 248
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Book Description
Author: Giles Chapman
Publisher: Chartwell
ISBN: 0785831339
Category : Transportation
Languages : en
Pages : 323
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Book Description
"First published 2005 by Merrell Publishers Limited."--Colophon.
Author: DK
Publisher: Penguin
ISBN: 0756689384
Category : Transportation
Languages : en
Pages : 362
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Book Description
From the first motor cars and classic cars to today's supercars and Formula 1, this is the ultimate book about the history of the car. Packed with stunning photography, and featuring more than 2,000 cars, Car shows you how cars have evolved around the world over the the last 130 years, and their impact on society as objects of curiosity, symbols of status and luxury, and items of necessity. Extensive catalogues showcase the most important marques and models, organized in categories such as sports cars, convertibles, and city compacts. The book also features virtual photographic tours of some of the most iconic cars from each era such as the Rolls Royce Silver Ghost, Ford Model T, Lamborghini Countach, and Ferrari F40, while cross-sections of key engines explore the driving force behind them. Lavishly illustrated feature spreads detail the stories of the men, machines, and magic that helped create the car world's most famous marques and made brands such as Porsche, Mercedes-Benz, Aston Martin, and Cadillac household names. If you love cars, then you'll love Car. It is simply a must-have title for all car enthusiasts.
Author: Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher: Archers & Elevators Publishing House
ISBN: 938880547X
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Stewart Pearson
Publisher: Springer
ISBN: 1349137715
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
Author: Lance Cole
Publisher: Pen and Sword Transport
ISBN: 1526749149
Category : Transportation
Languages : en
Pages : 192
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Book Description
In a classic car photography book packed with an eclectic mix of automotive images, Lance Cole (author of the Classic Car Adventure) presents a stunning collection of photographs of old cars of all marques and types captured in many locations. Across Allards to Bugattis, Citroëns DKWs, Porsches, Saabs, Triumphs, Voisins, VWs, and a potpourri of well-known classics, the author has journeyed far and wide to create a wonderful diary of classic car moments amid the great enthusiasm for nostalgia on wheels. A mix of cars, people, portraits, action and atmosphere all blend in to a colorful journey across the classic car world in a diverse blend of marques and eras. 250 color and black and white images populate an odyssey across a landscape of cars in an interesting format that pitches multimillion pound cars alongside more humble names. Seen on the move and static, Lance Cole’s photographs capture the essence of metal sculpture, light falling upon paint and form, and the design hallmarks of old cars prior to the age of digital design authoritarianism when so many cars look similar. If you love old metal, patina, paint, leather, and enthusiasm, all captured across vintage, veteran, classic and modern classic metal, then Classic Car Gallery is a rare memento of the cars of yesteryear seen in the celebration of their today.
Author: Doug McCleary
Publisher: Penguin
ISBN: 9781557882783
Category : Transportation
Languages : en
Pages : 180
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Book Description
Provides tips and techniques for constructing the body, chassis, powertrain and drivertrain, and interior, and covers all aspects of planning a project
Author: Anders Parment
Publisher: Kogan Page Publishers
ISBN: 0749469307
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.
