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Author: Noel Capon
Publisher:
ISBN: 9780986402357
Category : Marketing
Languages : en
Pages : 446
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Book Description
Author: Noel Capon
Publisher:
ISBN: 9780986402357
Category : Marketing
Languages : en
Pages : 446
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Book Description
Author: Noel Capon
Publisher: Ingram
ISBN: 9780979734465
Category : Marketing
Languages : en
Pages : 300
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Book Description
Author: Noel Capon
Publisher:
ISBN: 9780990740513
Category : Marketing
Languages : en
Pages : 361
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Book Description
Author: noel Capon
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Noel Capon
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Noel Capon
Publisher: Routledge
ISBN: 1317496752
Category : Business & Economics
Languages : en
Pages : 867
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Book Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
Author: Noel Capon
Publisher:
ISBN: 9780988290297
Category :
Languages : en
Pages :
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Book Description
Author: Noel Capon
Publisher: Wessex, Incorporated
ISBN: 9780998487120
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing. Developed by popular request, Capon's Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon's Marketing Framework. What Capon's Marketing Essentials lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.
Author: Noel Capon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Author: Noel Capon
Publisher: Ingram
ISBN: 9780983330042
Category : Business & Economics
Languages : en
Pages : 595
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Book Description
