Advertising and Marketing Law in Canada PDF Download
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Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540
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Book Description
Author: Brenda L. Pritchard
Publisher:
ISBN: 9780433472131
Category : Advertising laws
Languages : en
Pages : 540
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Book Description
Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages :
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Book Description
Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages : 3
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Book Description
Author: Jan De Bruyne
Publisher: Intersentia
ISBN: 9781839701030
Category :
Languages : en
Pages : 520
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Book Description
Artificial intelligence (AI) is becoming increasingly more prevalent in our daily social and professional lives. Although AI systems and robots bring many benefits, they present several challenges as well. The autonomous and opaque nature of AI systems implies that their commercialisation will affect the legal and regulatory framework.0In this comprehensive book, scholars critically examine how AI systems may impact Belgian law. It contains contributions on consumer protection, contract law, liability, data protection, procedural law, insurance, health, intellectual property, arbitration, lethal autonomous weapons, tax law, employment law, ethics,?While specific topics of Belgian private and public law are thoroughly addressed, the book also provides a general overview of a number of regulatory and ethical AI evolutions and tendencies in the European Union. Therefore, it is a must-read for legal scholars, practitioners and government officials as well as for anyone with an interest in law and AI.
Author: Ronald E. Dimock
Publisher: Scarborough, Ont. : De Boo
ISBN:
Category : Law
Languages : en
Pages : 322
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Book Description
Author: Byron Sharp
Publisher: OUP Australia & New Zealand
ISBN: 9780195573565
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Author: Sara Blake
Publisher: Markham, Ont. : Butterworths
ISBN:
Category : Law
Languages : en
Pages : 288
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Book Description
Author: John S. McKeown
Publisher: OUP USA
ISBN: 9780195369427
Category : Law
Languages : en
Pages : 0
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Book Description
Canadian Intellectual Property Law and Strategy provides a comprehensive overview of Canadian law relating to trademarks, copyright and industrial designs, along with strategic, practice-oriented commentary regarding how such laws can best be used for business advantage. This book provides a unique, strategic, transnational approach to protecting IP rights in Canada for legal practitioners outside Canada. It is a single, unified source for trademark, copyright, and industrial design law in Canada, including detailed analysis of the processes required to obtain and maintain intellectual property protection, with helpful examples drawn from the author's extensive practice experience. Canadian Intellectual Property Law and Strategy is organized into three parts: The first part of the book is devoted to trademarks. The book, in addition to providing an overview of Canadian trademark law, deals with how a foreign trademark owner can use the system most advantageously. The initial focus is on acquisition of rights while later chapters describe the best strategies to maintain and protect trademark rights in Canada. The second part of the book is devoted to copyright, with a broad, business-oriented treatment that reflects the potentially far-reaching impact of the law. The approach is of a general commercial nature, emphasizing how rights can be protected in Canada. Specific attention is given to understanding which rights are available and the steps that should be taken to protect those rights, whether by means of the appropriate assignments and registrations, or enforcement actions in the Canadian courts. The third part of the book focuses on industrial designs, and explains what needs to be done and when by manufacturers to protect their products. The emphasis is on the steps required to protect and assert rights against infringers.
Author: Brian A. Facey
Publisher:
ISBN: 9780433473893
Category : Antitrust law
Languages : en
Pages : 384
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Book Description
Author: David M. W. Young
Publisher:
ISBN: 9780459350710
Category : Advertising laws
Languages : en
Pages :
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Book Description
