Campaigns on the Cutting Edge, 2nd Edition PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Campaigns on the Cutting Edge, 2nd Edition PDF full book. Access full book title Campaigns on the Cutting Edge, 2nd Edition by Richard J. Semiatin. Download full books in PDF and EPUB format.
Author: Richard J. Semiatin
Publisher: CQ Press
ISBN: 1452202842
Category : Education
Languages : en
Pages : 273
Get Book Here
Book Description
Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.
Author: Richard J. Semiatin
Publisher: CQ Press
ISBN: 1452202842
Category : Education
Languages : en
Pages : 273
Get Book Here
Book Description
Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.
Author: Richard J. Semiatin
Publisher: CQ Press
ISBN: 1506316476
Category : Political Science
Languages : en
Pages : 297
Get Book Here
Book Description
Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making on the presidential, congressional, and gubernatorial levels. As technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones, these increasingly mobile and integrated campaigns face the growing influence of outside interests. In the thoroughly updated Third Edition, author Richard J. Semiatin looks at the 2016 election and focuses on the growth of super PACs, the role of big data in campaigns, voter identification laws and their impact, and the ways in which technology increases the volume of information that campaigns use.
Author: Jim Aitchison
Publisher: FT Press
ISBN: 0133412334
Category : Business & Economics
Languages : en
Pages : 596
Get Book Here
Book Description
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 1506332536
Category : Language Arts & Disciplines
Languages : en
Pages : 542
Get Book Here
Book Description
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Author: Philip N. Howard
Publisher: Cambridge University Press
ISBN: 9780521847490
Category : Language Arts & Disciplines
Languages : en
Pages : 296
Get Book Here
Book Description
A critical assessment of the role that information technologies have come to play in contemporary campaigns.
Author: Daniel M. Shea
Publisher: Greenwood
ISBN:
Category : Political Science
Languages : en
Pages : 264
Get Book Here
Book Description
A comprehensive guide to and analysis of modern political campaign communication.
Author: Jay Wendland
Publisher: Lexington Books
ISBN: 1498532101
Category : Political Science
Languages : en
Pages : 195
Get Book Here
Book Description
Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits—rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.
Author: Jim Aitchison
Publisher:
ISBN: 9780130093158
Category : Advertising
Languages : en
Pages : 266
Get Book Here
Book Description
Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402
Get Book Here
Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 9781118151518
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
