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Author: Laure Paquette
Publisher: Nova Publishers
ISBN: 9781590337356
Category : Political Science
Languages : en
Pages : 136
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Book Description
Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategy's powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidate's campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.
Author: Laure Paquette
Publisher: Nova Publishers
ISBN: 9781590337356
Category : Political Science
Languages : en
Pages : 136
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Book Description
Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategy's powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidate's campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.
Author: Godson Azu
Publisher: CreateSpace
ISBN: 9781492212904
Category :
Languages : en
Pages : 172
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Book Description
For those who would never contest, it is still important to read this book so as to know what to look for in a political candidate. Voting should be based on plausible and possible manifestoes with which the contestant would be held accountable if elected. Therefore everyone needs to know how to assess a candidate for the purpose of a developed and prosperous nation rather than self-aggrandisement. A good campaign plan are written months and even years prior to elections so that the party-building and good governance work required to be elected or to be re-elected into office are put in place with a clear, strategic goal in mind. This book would only give answers to some of the problems that every campaign will face. It would help to define what your campaign message should be. It would help to know your "Core" and "Non-Core" supporters. It would help you know how to put together the most effective methods of contacting voters in your constituency /region. By being able to understand and the principles of the these key Six steps by step campaign plan and structure. 1. Doing the research necessary to prepare for the campaign. 2. Setting a strategic campaign goal of how many votes are needed to win. 3. Analysing and targeting voters. 4. Developing a campaign message. 5. Developing a voter contact plan. 6. Implementing that plan. By applying this following step any political party, aspirants, party candidates and even independent candidates can be rest asured of a victorious election result at any election in Nigeria and anywhere in the world. The book is very handy for both students, aspiring politicians, poliltcal parties, and political campaign organisations for best practices. I recommend this book to all for the political development of Nigeria in particular and Africa in general.
Author: Ronald A. Faucheux
Publisher: M. Evans
ISBN: 1590771966
Category : Political Science
Languages : en
Pages : 690
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Book Description
This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Author: Charles Omole
Publisher: Winning Faith
ISBN: 9781907095290
Category :
Languages : en
Pages : 182
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Book Description
Political campaigns in Africa are increasingly taking on more sophistication and complexity compared to a few decades ago. With the widespread use of mobile technology and a predominance of a youthful population; the primordial campaign strategies need to be adapted to reflect the strategic planning and demographic nuances of modern life in Africa. Though specific esoteric circumstances still exist in many parts of the continent, there are however many general principles that can be followed in the planning, establishing and managing a successful political campaign in Africa. With the increasing use of social media by its mainly youthful population, high level of illiteracy in rural communities, introduction of technology-aided voting systems, widespread economic deprivation, pervasive corruption at all levels, frustration with governments at of types, Africa is witnesses a perfect storm of political meltdown that makes election outcomes prone to ever cryptic manipulations and more unpredictable for lots of political candidates. But success is never an accident, it is a methodology. In this book, the essential elements of successful political campaigns will be revealed, from the decision of a candidate to run for an office, to putting together the campaign infrastructure to running the campaign to a successful completion. This book is written as a project manual rather than as a textbook; so, it is a step by step guide to planning and implementing a political campaign from beginning to the end. John Podhoretz once said, "Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes." This book will help every political campaign to construct that new way of winning.
Author: Bruce I. Newman
Publisher: SAGE
ISBN: 0803951388
Category : Political Science
Languages : en
Pages : 185
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Book Description
"Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.
Author: Ron Faucheux
Publisher: Rowman & Littlefield
ISBN: 1590770269
Category : Campaign management
Languages : en
Pages : 689
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Book Description
Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.
Author: Melissa Banigan
Publisher: Rosen Young Adult
ISBN: 1725340763
Category : Juvenile Nonfiction
Languages : en
Pages : 66
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Book Description
It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists who have successfully organized people in their communities to advance a political cause provide inspiration for readers to get involved in the political process themselves.
Author: Chris Rose
Publisher: Routledge
ISBN: 1136563865
Category : Nature
Languages : en
Pages : 256
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Book Description
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.
Author: "The Barber" Joe "The Barber" Muschiano
Publisher: Trafford Publishing
ISBN: 142692769X
Category : Political Science
Languages : en
Pages : 71
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Book Description
Offers strategies and campaign tactics to guide the candidate through a successful political campaign at the local, state or federal level, from the declaration of candidacy to getting out the vote on primary and election day.
Author: Gary A. Mauser
Publisher: New York, N.Y., U.S.A. : Praeger
ISBN:
Category : Political Science
Languages : en
Pages : 326
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Book Description
