Author: Alan Barnard
Publisher: Kogan Page Publishers
ISBN: 0749464216
Category : Business & Economics
Languages : en
Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Campaign It!
Author: Alan Barnard
Publisher: Kogan Page Publishers
ISBN: 0749464216
Category : Business & Economics
Languages : en
Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Publisher: Kogan Page Publishers
ISBN: 0749464216
Category : Business & Economics
Languages : en
Pages : 232
Book Description
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Campaign Furniture
Author: Christopher Schwarz
Publisher:
ISBN: 9780985077792
Category : Furniture design
Languages : en
Pages : 332
Book Description
Publisher:
ISBN: 9780985077792
Category : Furniture design
Languages : en
Pages : 332
Book Description
Combined Federal Campaign
Author: United States. Congress. House. Committee on Post Office and Civil Service. Subcommittee on Civil Service
Publisher:
ISBN:
Category : Charities
Languages : en
Pages : 760
Book Description
Publisher:
ISBN:
Category : Charities
Languages : en
Pages : 760
Book Description
Campaign Boot Camp
Author: Christine Pelosi
Publisher: Berrett-Koehler Publishers
ISBN: 0979482208
Category : Business & Economics
Languages : en
Pages : 254
Book Description
The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.
Publisher: Berrett-Koehler Publishers
ISBN: 0979482208
Category : Business & Economics
Languages : en
Pages : 254
Book Description
The daughter of Nancy Pelosi, the nations first female Speaker of the House, offers a guidebook for citizens wanting to enter public service and become involved in their communities, whether through working with nonprofit agencies or seeking election to office.
Political Campaign Communication
Author: Judith S. Trent
Publisher: Rowman & Littlefield
ISBN: 9780742553033
Category : Political Science
Languages : en
Pages : 452
Book Description
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Publisher: Rowman & Littlefield
ISBN: 9780742553033
Category : Political Science
Languages : en
Pages : 452
Book Description
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.
Strategy in Information and Influence Campaigns
Author: Jarol B. Manheim
Publisher: Routledge
ISBN: 1136842187
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Publisher: Routledge
ISBN: 1136842187
Category : Business & Economics
Languages : en
Pages : 338
Book Description
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
Social Media Campaigns
Author: Carolyn Mae Kim
Publisher: Routledge
ISBN: 1317312880
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
Publisher: Routledge
ISBN: 1317312880
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.
The Political Campaign Desk Reference
Author: Michael P. McNamara
Publisher:
ISBN: 9781432787325
Category : Political Science
Languages : en
Pages : 264
Book Description
Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.
Publisher:
ISBN: 9781432787325
Category : Political Science
Languages : en
Pages : 264
Book Description
Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.
How to Win Campaigns
Author: Chris Rose
Publisher: Routledge
ISBN: 1136530819
Category : Business & Economics
Languages : en
Pages : 402
Book Description
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Publisher: Routledge
ISBN: 1136530819
Category : Business & Economics
Languages : en
Pages : 402
Book Description
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Senatorial Campaign Expenditures, 1932 (Louisiana), Hearings Before ... 72:2 - 73:2, 1933-
Author: United States. Congress. Senate. Special Committee on Investigation of Campaign Expenditures
Publisher:
ISBN:
Category :
Languages : en
Pages : 1152
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1152
Book Description