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Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385505124
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Author: Emanuel Rosen
Publisher: Crown Currency
ISBN: 0385505124
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions fit the image they seek, and even which movie to see? Despite the daily assault of advertising and other traditional marketing strategies, statistics show that consumers are overwhelmingly persuaded by word of mouth-the recommendations of friends and the "buzz" that develops in the marketplace. As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the body and mind faster and faster." In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz-a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services-and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling-including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere. Recent surveys show that 58 percent of young people rely to some extent on others when selecting a car, 53 percent of moviegoers follow the recommendations of friends, and 65 percent of the people who bought a Palm organizer were inspired by the enthusiasm of others. With The Anatomy of Buzz, business leaders have what they need to start the buzz and reignite excitement about a product or service stalled in a holding pattern, or launch a new product into the stratosphere.
Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Mike Dash
Publisher: Delta
ISBN: 0440614163
Category : Science
Languages : en
Pages : 553
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Book Description
Explore the Borderlands... * The charred remains of Helen Conway, whose body "exploded." Was this a case of spontaneous combustion? * Discoveries of 130-foot-long boa constrictors and twelve-foot giant kangaroos. What other species have gone undiscovered? *In England, a town is pelted from the sky by hundreds of tiny rose-colored frogs. Is this a one-time event, an omen, or a bizarre natural phenomenon? Near-death experiences...lake monsters...crop circles...fairies...visions of the Virgin Mary...Using his vast research and privileged access to case files, noted paranormal investigator Mike Dash has compiled this unprecedented collection of the most baffling puzzles of our time. Touring the globe and sifting through a vast array of eyewitness accounts and film and photographic evidence, Dash separates genuine cases from hoaxes and dares to record those macabre, inexplicable, and terrifying events where there is no other explanation except--that what people saw, heard, and sometimes lived to tell about is true!
Author: Hannah Reed
Publisher: Penguin
ISBN: 1101514515
Category : Fiction
Languages : en
Pages : 252
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Book Description
Things are going well for beekeeper Story Fischer, whose hands are full with a successful local market, her Queen Bee Honey business, and a new boyfriend. But when she finds the dead body of local woman with a checkered past right near her hive, she's in a sticky situation indeed.
Author: Jeffrey Spivak
Publisher: University Press of Kentucky
ISBN: 0813126436
Category : History
Languages : en
Pages : 418
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Book Description
The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.
Author: Kent R. Brown
Publisher: Dramatic Publishing
ISBN: 9781583420997
Category : Drama
Languages : en
Pages : 292
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Book Description
Author: Cleo Coyle
Publisher: Penguin
ISBN: 0425255352
Category : Fiction
Languages : en
Pages : 386
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Book Description
The New York Times bestselling Coffehouse Mystery includes holiday and cookie recipes! Holiday time is party time in New York City, but after a sparkling winter bash ends with a murder, Village Blend coffeehouse manager Clare Cosi vows to put the killer on ice. At the Great New York Cookie Swap, pastry chefs bake up their very best for charity. Clare is in charge of the beverage service, and her famous Fa-la-la-la Lattes make the gathering even merrier. But her high spirits come crashing down to earth, when she discovers the battered body of a hard-working baker’s assistant. Police suspect a serial attacker whose escalating crimes have become known as “The Christmas Stalkings.” Clare’s boyfriend, NYPD detective Mike Quinn, finds reason to believe even more sinister forces are involved. Clare isn’t so sure—and when she finds a second bludgeoned baker, she becomes a target. Now Clare is spending the holiday season pouring over clues, and she’s not going to rest until justice is served.
Author: Lisa Jean Moore
Publisher: NYU Press
ISBN: 0814763065
Category : Nature
Languages : en
Pages : 251
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Book Description
- "A fascinating reminder of the interconnections between humans and animals... In this intrepid and lively tour of beedom, nature is cultural." - Gary Alan Fine, author of Sticky Reputations "A unique, important, and fascinating addition to the literature." - Clinton Sanders, author of Regarding Animals
Author: Hannah Reed
Publisher: Penguin
ISBN: 1101553936
Category : Fiction
Languages : en
Pages : 259
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Book Description
Moraine, Wisconsin's annual Harmony Festival is anything but harmonious for Story Fischer, as a dead body makes an uninvited appearance in the parade-and the person who may be responsible for putting it there starts dating Story's mother...
Author: Zuni Blue
Publisher: Saved Press
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 254
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Book Description
Detective Mya Dove joined the Children's Police Force. It's time to solve some cases! CASE FILE NO.1: The Mean Girl Who Never Speaks There's a new girl at school. She never speaks, never smiles and never plays with other kids. Does that mean she's mean? Maybe. Maybe not…To solve the mystery, Detective Mya Dove must face a suspicious teacher, the school bully, and the meanest boss in the world… CASE FILE NO.2: The School Pet Who Went Missing Mya's school has a brand new pet. It's cute, cuddly and loves everyone. Unfortunately, it's gone missing! Did it run away? Or was it stolen? To solve the mystery, Detective Mya Dove must face her bossy headmaster, a mean prefect, and a sneaky teacher with a big secret… CASE FILE NO.3: The New Boy Who Hears Buzzing The new boy at school’s ears are buzzing. He must’ve been bugged, but who did it? Was it a student, a teacher or some bad guys? To solve the mystery, Detective Mya Dove must tackle the detention kids, a crafty inspector, and some naughty officers at the police station… ---- Relevant words or phrases that describe this book: 3 book collection, mystery books for kids 9-12, police officer books for kids
