Buzz PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Buzz PDF full book. Access full book title Buzz by Marian Salzman. Download full books in PDF and EPUB format.
Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Stephen Braun
Publisher: Oxford University Press, USA
ISBN: 0195092899
Category : Alcohol
Languages : en
Pages : 225
Get Book Here
Book Description
Alcohol and caffeine are deeply woven into the fabric of life for most of the world's population. Laced with anecdotes and lore, this book explains the effect of caffeine and alcohol, debunking old myths and misconceptions.
Author: Katherine Ellison
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Once a mother and her pre-teen son discover they're both clinically incapable of paying attention, how will they stop bickering and move forward together? "A story of love and persistence... Buzz will teach. charm, and bolster you." --Edward Hallowell, MD, author of Driven to Destruction When Pulitzer Prize winning investigative reporter Katherine Ellison and her twelve-year-old son, Buzz, were both diagnosed with attention-deficit/hyperactivity disorder, they realized they had more than just an uphill battle ahead-they were facing a cliff. Ellison, inquisitive and driven by nature (even while grappling with the storm of ping-pong balls in her head), hunts down every possible approach to supporting a child with ADHD, from neurofeedback to nutritional supplements. BUZZ will not only make you laugh out loud but also provides insights on every page for parents seeking answers for how to provide the best help for their particular child. What answers does an award-winning journalist track down when the story she's investigating is her own parenting? Read BUZZ today to find out! "Long after reading this smart and tender memoir, I am still rooting for Buzz." -Kelly Corrigan, author of THE MIDDLE PLACE and LIFT
Author: Kenneth Carter
Publisher: Cambridge University Press
ISBN: 1108738109
Category : Medical
Languages : en
Pages : 249
Get Book Here
Book Description
Are you a thrill-seeker or a chill-seeker? A clinical psychologist lifts the lid on what makes adrenaline junkies tick.
Author: Thor Hanson
Publisher: Basic Books
ISBN: 0465098800
Category : Science
Languages : en
Pages : 321
Get Book Here
Book Description
As seen on PBS's American Spring LIVE, the award-winning author of The Triumph of Seeds and Feathers presents a natural and cultural history of bees: the buzzing wee beasties that make the world go round. Bees are like oxygen: ubiquitous, essential, and, for the most part, unseen. While we might overlook them, they lie at the heart of relationships that bind the human and natural worlds. In Buzz, the beloved Thor Hanson takes us on a journey that begins 125 million years ago, when a wasp first dared to feed pollen to its young. From honeybees and bumbles to lesser-known diggers, miners, leafcutters, and masons, bees have long been central to our harvests, our mythologies, and our very existence. They've given us sweetness and light, the beauty of flowers, and as much as a third of the foodstuffs we eat. And, alarmingly, they are at risk of disappearing. As informative and enchanting as the waggle dance of a honeybee, Buzz shows us why all bees are wonders to celebrate and protect. Read this book and you'll never overlook them again.
Author: CC Joven
Publisher: Capstone
ISBN: 1496542592
Category : Juvenile Fiction
Languages : en
Pages : 33
Get Book Here
Book Description
Jackson is ready for his first baseball game, but a pesky bee might just ruin his big day. This Starting Line Reader is sure to be a home run for every new reader.
Author: Allison Ofanansky
Publisher: Kar-Ben Publishing ™
ISBN: 1512497002
Category : Juvenile Nonfiction
Languages : en
Pages : 36
Get Book Here
Book Description
Visit a bee farm, and follow the bees as they carry “kisses” from flower to flower and return to their hives with their tummies full of nectar. Learn how the honey is extracted from the combs and makes its way from the hive to the table, to be enjoyed with slices of apples for a Rosh Hashanah treat.
Author: Lisa Jean Moore
Publisher: NYU Press
ISBN: 1479874337
Category : Social Science
Languages : en
Pages : 252
Get Book Here
Book Description
Winner, 2014 Distinguished Scholarship Award presented by the Animals & Society section of the American Sociological Association Bees are essential for human survival—one-third of all food on American dining tables depends on the labor of bees. Beyond pollination, the very idea of the bee is ubiquitous in our culture: we can feel buzzed; we can create buzz; we have worker bees, drones, and Queen bees; we establish collectives and even have communities that share a hive-mind. In Buzz, authors Lisa Jean Moore and Mary Kosut convincingly argue that the power of bees goes beyond the food cycle, bees are our mascots, our models, and, unlike any other insect, are both feared and revered. In this fascinating account, Moore and Kosut travel into the land of urban beekeeping in New York City, where raising bees has become all the rage. We follow them as they climb up on rooftops, attend beekeeping workshops and honey festivals, and even put on full-body beekeeping suits and open up the hives. In the process, we meet a passionate, dedicated, and eclectic group of urban beekeepers who tend to their brood with an emotional and ecological connection that many find restorative and empowering. Kosut and Moore also interview professional beekeepers and many others who tend to their bees for their all-important production of a food staple: honey. The artisanal food shops that are so popular in Brooklyn are a perfect place to sell not just honey, but all manner of goods: soaps, candles, beeswax, beauty products, and even bee pollen. Buzz also examines media representations of bees, such as children’s books, films, and consumer culture, bringing to light the reciprocal way in which the bee and our idea of the bee inform one another. Partly an ethnographic investigation and partly a meditation on the very nature of human/insect relations, Moore and Kosut argue that how we define, visualize, and interact with bees clearly reflects our changing social and ecological landscape, pointing to how we conceive of and create culture, and how, in essence, we create ourselves.
Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264
Get Book Here
Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Melvin Berger
Publisher: Turtleback Books
ISBN: 9780613244558
Category : Insects
Languages : en
Pages : 0
Get Book Here
Book Description
Through fascinating text and fabulous color photos, readers can find the answers to questions about a variety of insects, including flies, bees, butterflies, and caterpillars.
Author: Byron Barton
Publisher:
ISBN: 9780329155407
Category : Farm life
Languages : en
Pages : 0
Get Book Here
Book Description
A disastrous chain of events in the farmyard begins when the bee stings the bull.
