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Author: Rob Walker
Publisher: Random House Trade Paperbacks
ISBN: 0812974093
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Author: Rob Walker
Publisher: Random House Trade Paperbacks
ISBN: 0812974093
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Author: Laura Hemphill
Publisher: Houghton Mifflin Harcourt
ISBN: 0544114574
Category : Fiction
Languages : en
Pages : 309
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Book Description
For fans of "Liar s Poker" and "Den of Thieves," a debut novel about one woman s adventures on Wall Street, and how risking everything for her job turned out to be the best gamble she ever made."
Author: John P. Kotter
Publisher: Harvard Business Review Press
ISBN: 1633692140
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead, shot down. You're furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country. It doesn't have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By "inviting in the lions" to critique your idea--and being prepared for them--you'll capture busy people's attention, help them grasp your proposal's value, and secure their commitment to implementing the solution. The book presents a fresh and amusing fictional narrative showing attack strategies in action. It then provides several specific counterstrategies for each basic category the authors have defined--including: · Death-by-delay: Your enemies push discussion of your idea so far into the future it's forgotten. · Confusion: They present so much data that confidence in your proposal dies. · Fearmongering: Critics catalyze irrational anxieties about your idea. · Character assassination: They slam your reputation and credibility. Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
Author: Burhanuddin Muhtadi
Publisher: Springer
ISBN: 9811367795
Category : Political Science
Languages : en
Pages : 322
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Book Description
This book is open access under a CC BY 4.0 license. This book investigates the impact of vote buying on the accountability of democratic institutions and policy representation in newly democratic countries, with a focus on Indonesia. In doing so, the book presents a wide-ranging study of the dynamics of vote buying in Indonesia’s young democracy, exploring the nature, extent, determinants, targeting and effectiveness of this practice. It addresses these central issues in the context of comparative studies of vote buying, arguing that although party loyalists are disproportionately targeted in vote buying efforts, in total numbers —given the relatively small number of party loyalists in Indonesia— vote buying hits more uncommitted voters. It also demonstrates that the effectiveness of vote buying on vote choice is in the 10 percent range, which is sufficient for many candidates to secure a seat and thus explains why they still engage in vote buying despite high levels of leakage.
Author: United States. Office of Education
Publisher:
ISBN:
Category : Buying
Languages : en
Pages : 224
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Book Description
Author: Michael Dawson
Publisher: University of Toronto Press
ISBN: 1487514883
Category : History
Languages : en
Pages : 228
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Book Description
Until the late 1950s residents of Vancouver and Victoria negotiated a shopping landscape that would be unrecognizable to today’s consumers: most stores were closed for at least half the day on Wednesdays, prevented from opening during the evenings, and were banned from operating on Sundays. Since that decade, however, British Columbians, and Canadians generally, have made significant strides in gaining greater and easier access to consumer goods. Selling Out or Buying In? is the first work to illuminate the process by which consumers’ access to goods and services was liberalized and deregulated in Canada in the second half of the twentieth century. Michael Dawson’s engagingly written and detailed exploration of the debates amongst everyday citizens and politicians regarding the pros and cons of expanding shopping opportunities, challenges the assumption of inevitability surrounding Canada’s emergence as a consumer society. The expansion of store hours was a highly contested and contingent development that pitted employees, owners and regulators against one another. Dawson’s nuanced analysis of archival and newspaper sources reveals the strains that modern capitalism imparted upon the accepted and established rhythms of daily life.
Author: Carolyn R. Krouse
Publisher: Tuttle Publishing
ISBN: 1462901735
Category : Travel
Languages : en
Pages : 195
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Book Description
A Guide for Food Buying in Japan takes the mystery out of shopping for Japanese food as well as household necessities while staying in Japan. Part 1: Before You Shop outlines what the shopper will encounter when shopping in Japan including the different kinds of local markets, and the methods of pricing and labeling products, and Japanese Kanji and Kana with Romanization and pronunciation of the Japanese ingredients and common necessities found in Japan. Part 2: Food and Household Needs describes different types of products, when and where they may be found, and how they can be incorporated into daily menus and recipes. A Guide for Food Buying in Japan includes comprehensive lists in Japanese and English of popular ingredients as well a household items. Basics from milk, eggs, salt, pepper, soba, tempura to laundry detergents, cleaning supplies and personal hygiene products--all indexed for easy reference. This book helps guide the shopper through each process in shopping for food or personal household products in Japan. The items are listed out clearly along with pictures to help identify the products.
Author: Aaron L. Miller
Publisher: Rowman & Littlefield
ISBN: 1538166445
Category : Sports & Recreation
Languages : en
Pages : 397
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Book Description
Buying In: Big-Time Women’s College Basketball and the Future of College Sports juxtaposes the rise of women’s college sports with the historical transformations that set the stage for contemporary big-time college sports. Aaron Miller draws on positive psychology to create a new framework he calls “positive anthropology.” He uses this lens to highlight the accomplishments of women’s college basketball teams and engages with college athlete exploitation, pay-for-play, and other contemporaneous issues that affect both women’s and men’s teams, though women’s teams are often excluded from the popular conversation. With insights drawn from – and applicable to – a wide range of scholarly fields in the humanistic social sciences, this book will be of particular interest to scholars, researchers and educators working in the fields of sports studies, gender studies, education, sociology, history, and anthropology, as well as anyone interested in the future of big-time college sport and higher education. This book poses and answers the question: “How can scholars help envision a brighter future for all college athletes, male and female?”
Author: Catherine Prendergast
Publisher: University of Pittsburgh Pre
ISBN: 0822971186
Category : Language Arts & Disciplines
Languages : en
Pages : 194
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Book Description
Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents an astute analysis of the factors that have made English so prominent and yet so elusive, and a deconstruction of the myth of guaranteed viability for new states and economies through English.
Author: Ann Smart Martin
Publisher: JHU Press
ISBN: 0801887275
Category : Biography & Autobiography
Languages : en
Pages : 285
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Book Description
Cowinner, 2008 Fred Kniffen Book Award. Pioneer America Society/Association for the Preservation of Landscapes and Artifacts How did people living on the early American frontier discover and then become a part of the market economy? How do their purchases and their choices revise our understanding of the market revolution and the emerging consumer ethos? Ann Smart Martin provides answers to these questions by examining the texture of trade on the edge of the upper Shenandoah Valley between 1760 and 1810. Reconstructing the world of one country merchant, John Hook, Martin reveals how the acquisition of consumer goods created and validated a set of ideas about taste, fashion, and lifestyle in a particular place at a particular time. Her analysis of Hook's account ledger illuminates the everyday wants, transactions, and tensions recorded within and brings some of Hook's customers to life: a planter looking for just the right clock, a farmer in search of nails, a young woman and her friends out shopping on their own, and a slave woman choosing a looking glass. This innovative approach melds fascinating narratives with sophisticated analysis of material culture to distill large abstract social and economic systems into intimate triangulations among merchants, customers, and objects. Martin finds that objects not only reflect culture, they are the means to create it.
