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Author: Business Week Magazine
Publisher: McGraw-Hill Education
ISBN: 9780075688754
Category : Business & Economics
Languages : en
Pages :
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Author: Business Week Magazine
Publisher: McGraw-Hill Education
ISBN: 9780075688754
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author:
Publisher: Cengage Learning
ISBN: 0357715985
Category :
Languages : en
Pages : 1218
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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1266
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Author: Brad Stone
Publisher: Little, Brown
ISBN: 0316388386
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
A look deep inside the new Silicon Valley, from the New York Times bestselling author of The Everything Store. Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel. In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs is using technology to upend convention and disrupt entire industries. These are the upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Led by such visionaries as Travis Kalanick of Uber and Brian Chesky of Airbnb, they are rewriting the rules of business and often sidestepping serious ethical and legal obstacles in the process. The Upstarts is the definitive story of two new titans of business and a dawning age of tenacity, conflict and wealth. In Brad Stone's riveting account of the most radical companies of the new Silicon Valley, we discover how it all happened and what it took to change the world.
Author: Dexter Roberts
Publisher: Macmillan + ORM
ISBN: 1250089387
Category : Political Science
Languages : en
Pages : 183
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The untold story of how restrictive policies are preventing China from becoming the world’s largest economy Dexter Roberts lived in Beijing for two decades working as a reporter on economics, business and politics for Bloomberg Businessweek. In The Myth of Chinese Capitalism, Roberts explores the reality behind today’s financially-ascendant China and pulls the curtain back on how the Chinese manufacturing machine is actually powered. He focuses on two places: the village of Binghuacun in the province of Guizhou, one of China’s poorest regions that sends the highest proportion of its youth away to become migrants; and Dongguan, China’s most infamous factory town located in Guangdong, home to both the largest number of migrant workers and the country’s biggest manufacturing base. Within these two towns and the people that move between them, Roberts focuses on the story of the Mo family, former farmers-turned-migrant-workers who are struggling to make a living in a fast-changing country that relegates one-half of its people to second-class status via household registration, land tenure policies and inequality in education and health care systems. In The Myth of Chinese Capitalism, Dexter Roberts brings to life the problems that China and its people face today as they attempt to overcome a divisive system that poses a serious challenge to the country’s future development. In so doing, Roberts paints a boot-on-the-ground cautionary picture of China for a world now held in its financial thrall. Dexter Roberts is an award-winning journalist and a regular commentator on the U.S.-China trade and political relationship. His prior speaking engagements include traditional news media outlets (NPR, Fox News, CNN International) as well as universities and institutes (George Washington University, Council on Foreign Relations, and the Overseas Press Club). He is available for virtual classroom visits to courses that adopt The Myth of Chinese Capitalism. Please contact
[email protected] for more information.
Author: Joshua Green
Publisher: Penguin
ISBN: 0735225036
Category : Political Science
Languages : en
Pages : 306
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Book Description
The instant #1 New York Times bestseller. From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump—the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history. Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 campaign from its origins in the far fringes of right-wing politics and reality television to its culmination inside Trump’s penthouse on election night. The shocking elevation of Bannon to head Trump’s flagging presidential campaign on August 17, 2016, hit political Washington like a thunderclap and seemed to signal the meltdown of the Republican Party. Bannon was a bomb-throwing pugilist who’d never run a campaign and was despised by Democrats and Republicans alike. Yet Bannon’s hard-edged ethno-nationalism and his elaborate, years-long plot to destroy Hillary Clinton paved the way for Trump’s unlikely victory. Trump became the avatar of a dark but powerful worldview that dominated the airwaves and spoke to voters whom others couldn’t see. Trump’s campaign was the final phase of a populist insurgency that had been building up in America for years, and Bannon, its inscrutable mastermind, believed it was the culmination of a hard-right global uprising that would change the world. Any study of Trump’s rise to the presidency is unavoidably a study of Bannon. Devil’s Bargain is a tour-de-force telling of the remarkable confluence of circumstances that decided the election, many of them orchestrated by Bannon and his allies, who really did plot a vast, right-wing conspiracy to stop Clinton. To understand Trump's extraordinary rise and Clinton’s fall, you have to weave Trump’s story together with Bannon’s, or else it doesn't make sense.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 800
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Book Description
Author: Bernard J. Mullin
Publisher: Human Kinetics
ISBN: 1492584347
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Author: Willy Wo-Lap Lam
Publisher: Routledge
ISBN: 1317515773
Category : Political Science
Languages : en
Pages : 348
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Book Description
Renowned for his coverage of China's elite politics and leadership transitions, veteran Sinologist Willy Lam has produced the first book-length study in English of the rise of Xi Jinping--General Secretary of the Chinese Communist Party (CCP) since November 2012. With rare insight, Lam describes Xi's personal history and his fascination with quasi-Maoist values, the factional politics through which he ascended, the configuration of power of the Fifth-Generation leadership, and the country's likely future directions under the charismatic "princeling." Despite an undistinguished career as a provincial administrator, Xi has rapidly amassed more power than his predecessors. He has overawed his rivals and shaken up the party-state hierarchy by launching large-scale anti-corruption and rectification campaigns. With a strong power base in the People's Liberation Army and a vision of China as an "awakening lion," Xi has been flexing China's military muscle in sovereignty rows with countries including Japan, Vietnam, and the Philippines while trying to undermine the influence of the United States in the Asia-Pacific region. While Xi is still fine-tuning his art of governance, his zero tolerance for dissent and his preoccupation with upholding the privileges of the "red aristocracy" and the CCP's status as "perennial ruling party" do not bode well for economic, political, or cultural reforms. Lam takes a close look at Xi's ideological and political profile and considers how his conservative outlook might shape what the new strongman calls "the Great Renaissance of the Chinese race."
Author: Eric Topol
Publisher: Basic Books
ISBN: 0465094473
Category : Medical
Languages : en
Pages : 386
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Book Description
The essential guide by one of America's leading doctors to how digital technology enables all of us to take charge of our health A trip to the doctor is almost a guarantee of misery. You'll make an appointment months in advance. You'll probably wait for several hours until you hear "the doctor will see you now"-but only for fifteen minutes! Then you'll wait even longer for lab tests, the results of which you'll likely never see, unless they indicate further (and more invasive) tests, most of which will probably prove unnecessary (much like physicals themselves). And your bill will be astronomical. In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, shows why medicine does not have to be that way. Instead, you could use your smartphone to get rapid test results from one drop of blood, monitor your vital signs both day and night, and use an artificially intelligent algorithm to receive a diagnosis without having to see a doctor, all at a small fraction of the cost imposed by our modern healthcare system. The change is powered by what Topol calls medicine's "Gutenberg moment." Much as the printing press took learning out of the hands of a priestly class, the mobile internet is doing the same for medicine, giving us unprecedented control over our healthcare. With smartphones in hand, we are no longer beholden to an impersonal and paternalistic system in which "doctor knows best." Medicine has been digitized, Topol argues; now it will be democratized. Computers will replace physicians for many diagnostic tasks, citizen science will give rise to citizen medicine, and enormous data sets will give us new means to attack conditions that have long been incurable. Massive, open, online medicine, where diagnostics are done by Facebook-like comparisons of medical profiles, will enable real-time, real-world research on massive populations. There's no doubt the path forward will be complicated: the medical establishment will resist these changes, and digitized medicine inevitably raises serious issues surrounding privacy. Nevertheless, the result-better, cheaper, and more human health care-will be worth it. Provocative and engrossing, The Patient Will See You Now is essential reading for anyone who thinks they deserve better health care. That is, for all of us.
