Author: John Swarbrooke
Publisher: Routledge
ISBN: 1136423060
Category : Business & Economics
Languages : en
Pages : 362
Get Book Here
Book Description
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Author: Elizabeth Becker
Publisher: Simon and Schuster
ISBN: 1439161003
Category : Business & Economics
Languages : en
Pages : 464
Get Book Here
Book Description
"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--
Author: Rob Davidson
Publisher:
ISBN: 9780582294769
Category : Business travel
Languages : en
Pages : 207
Get Book Here
Book Description
Relevant to both the British and overseas educational market, this textbook deals exclusively with the business travel sector of the tourism industry. It aims to provide a comprehensive and up-to-date analysis of the business travel industry.
Author: Roy A.. Cook
Publisher: Pearson
ISBN: 9781292039503
Category : Tourism
Languages : en
Pages : 374
Get Book Here
Book Description
This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.
Author: Rob Davidson
Publisher: Pearson Education
ISBN: 9780582404441
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Business travel is a fast-expanding sector of the travel and tourism industry. This text covers all sectors of business-related travel in an analytical manner and provides a sound practical and theoretical context for the study of this subject.
Author: Nigel Evans
Publisher: Routledge
ISBN: 1136362665
Category : Business & Economics
Languages : en
Pages : 421
Get Book Here
Book Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Author: J. Christopher Holloway
Publisher: Trans-Atlantic Publications
ISBN: 9780712105941
Category : Tourism
Languages : en
Pages : 246
Get Book Here
Book Description
Author: J. Christopher Holloway
Publisher:
ISBN: 9781292063249
Category : Tourism
Languages : en
Pages : 0
Get Book Here
Book Description
The tourism industry is in a constant state of flux, where trends and attitudes are frequently susceptible to outside influences, including factors such as technological and economic change. The Business of Tourism by Chris Holloway and Claire Humphreys is the ideal textbook to help readers not only understand these new changes but look at them with a critical eye and predict future trends. This book is an essential text for students of tourism management or travel and tourism. The historical context is combined with background theory and research, plus up-to-date international case studies. It examines in detail the tourism product, its impacts and the nature of the tourist, to provide the reader with a comprehensive understanding of the management of this important global industry. The result is a practical and relevant text for any student wishing to work in one of the many diverse sectors of the tourism industry.
Author: J. Alf Bennett
Publisher: Juta and Company Ltd
ISBN: 9780702156366
Category : Business & Economics
Languages : en
Pages : 268
Get Book Here
Book Description
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Author: Dogan Gursoy
Publisher: Emerald Group Publishing
ISBN: 178350806X
Category : Business & Economics
Languages : en
Pages : 369
Get Book Here
Book Description
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
