The Business of Being Social 2nd Edition PDF Download
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Author: Michelle Carvill
Publisher: Crimson
ISBN: 1780591403
Category : Business & Economics
Languages : en
Pages : 456
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Book Description
/fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
Author: Michelle Carvill
Publisher: Crimson
ISBN: 1780591403
Category : Business & Economics
Languages : en
Pages : 456
Get Book Here
Book Description
/fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
Author: Terri Lonier
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
This easy-to-read guide is your detailed road map to solo success, whether you're a self-employed newcomer or a seasoned pro. It's packed with nuts-and-bolts information, money-saving tips, and invaluable insight, not only on getting your one-person enterprise off the ground, but on making it - and keeping it - a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section.
Author: John Abrams
Publisher: Chelsea Green Publishing Company
ISBN: 9781933392196
Category : Construction industry
Languages : en
Pages : 0
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Book Description
"Rejecting the myth that short-term profits are the only indicator of business health and wealth, John Abrams shows how building a company to serve the needs of people (employees and owners), community, and the environment can be a successful business plan as well. Part entrepreneurial business plan, part guide to democratizing the workplace, and part prescription for strong local economies, The Company We Keep marks the debut of an important new voice in the literature of American business."--Publisher's description
Author: Ryan Honeyman
Publisher: Berrett-Koehler Publishers
ISBN: 1626560447
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
Author: Melinda Emerson
Publisher: Simon and Schuster
ISBN: 1440584362
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
"Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!
Author: Ellie (Larelle) Chapple
Publisher: John Wiley & Sons
ISBN: 0730369331
Category : Law
Languages : en
Pages : 621
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Book Description
Chapple’s award winning Company Law textbook is written for business or commerce students studying an accounting major. This updated second edition presents company law in an applied context rather than the doctrinal context many major legal publishers use. It is concise and to the point, covering the core concepts in a typical company law unit without any extraneous topics. The Company Law interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Clayton Utz, animated work problems and questions with immediate feedback. Chapple’s unique resource can also form the basis of a blended learning solution for lecturers.
Author: Skip McGrath
Publisher: Penguin
ISBN: 1101028912
Category : Business & Economics
Languages : en
Pages : 578
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Book Description
How to make it to the online big time! Titanium eBay® is for everyone who aspires to reach the highest level of success within eBay®, whether they've been selling for years or whether they're just starting out but have ambitious plans for their business. With 60 chapters that leave no stone unturned, this is truly the business bible for eBay® PowerSellers. • eBay® ended 2007 with over $8.7 billion in gross merchandise sales • There are 212 million global registered eBay® users operating across 23 international eBay® sites—twice as many as in 2004 • There are approximately 720,000 PowerSellers on eBay® who make a living selling merchandise through eBay®.
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3030480178
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
“How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG
Author: Corey M. Rosen
Publisher: Harvard Business Press
ISBN: 9781591393313
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
How employee ownership can pay bottom-line benefits. Today, more than 25 percent of American workers own stock in their employers. You can shop at employee-owned supermarkets such as Publix, buy Gore-Tex fabric from employee-owned W.L. Gore & Associates, and sip coffee served by employee owners at Starbucks. Now Corey Rosen, John Case, and Martin Staubus present convincing evidence that employee ownership can be much more than just a good benefit program. Done right, it can be the foundation for a new—and more effective—model of management. Drawing on first-hand studies of dozens of companies from large corporations to local retailers, the authors show that the “equity model” enables firms to grow faster and more profitably than conventionally run competitors. Vivid examples of both winning and failed attempts at employee ownership reveal the key concepts that make the model successful, and suggest how managers can adapt these strategies for use in their own companies. This lively and practical guide delivers a sound business case for making employees true partners in a firm’s success.
Author: Maheshwari S.N. & Maheshwari S.K.
Publisher: Vikas Publishing House
ISBN: 9352718712
Category :
Languages : en
Pages : 656
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Book Description
Financial Accounting for BBA has been written to meet the requirements of undergraduate students, particularly at the BBA level. This book covers the syllabi of major universities across the country, providing basic knowledge of accounting principles and practices in a systematic manner. The topics have been dealt with in a lucid manner to enable better understanding, especially for those students who do not have an accounting background. The text is examination-oriented and is supplemented with relevant solved illustrations for all the topics.
