Principles of Authentic Business, 2nd Edition

Principles of Authentic Business, 2nd Edition PDF Author: George Kao
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Praise from the 1st Edition: "It was a joy reading this book! 5 stars, no question. It left me hopeful to reboot my online business the authentic way. The book provides a great antidote to hustle culture, big money at all costs and manipulative marketing. If you want a sustainable lifestyle and business this book is for you." -Eliza Bulz "This book guides us into a new way of doing business: authentically, incorporating joy and heart and by building trust before making the sale. Each chapter comes with an accompanying video which reinforces the messages contained in the book." -Jakki Francis "After working hard to create my own business online, I was having trouble promoting it consistently. When by chance I came across George Kao's low-key but very helpful advice on how to do marketing from the heart, it turned out to be exactly what I was needing. I was immediately impressed with his soft-spoken authenticity. He was very positive without hype or pressure. As a professional teacher and healer, this kind of authenticity is extremely important to me and I wanted this for my business and my life. In this new book, I have found the kind of advice and practices that make me happy to promote my business as a service to others and myself. George Kao's writing style very readable and engaging, and he provides both the overarching mindset and practical advice to really "get it" and then implement the ideas in my own business practices. It is at once both well-grounded and inspiring with an eye to developing long-term consistency without leading to burnout. I highly recommend this book to anyone who is just starting a business or is ready to re-think their approach to an already established business. Discover the intrinsic pleasure in developing a natural flow and authentic relationship with your service and customers." -Jeffrey Scott "While conventional businesses use fear in subtle and not-so-subtle ways to manipulate potential clients into buying, AUTHENTIC businesses aim to nourish relationships and help others generously. Caring for the well-being of one's audience, not profits, lays the foundation for success. Readers discover numerous practical tips about various aspects of a heart-centered business, including niching, pricing, content creation, marketing and even short-term and long-term business plans. George's down-to-earth writing gently advises entrepreneurs to simplify and focus on the bare essentials, resulting in durable businesses. Overall, I enjoyed Principles of Authentic Business and highly recommend it to anyone wanting to joyfully create a business with a positive impact on the world." -Annie Moussu "This book teaches how to infuse real heart into business, and does it in a way that allows small businesses to offer their work in the world with integrity. Yes, it is work, but this book shows that it can be sustainable, joyful work! If I could have only one business-building book on my shelf, this is it. If you're a wholehearted entrepreneur, your life and work are likely very connected, and the way you do anything is the way you want to do everything." -Marina Francis

Sustainable Livelihoods and Rural Development

Sustainable Livelihoods and Rural Development PDF Author: Ian Scoones
Publisher: Practical Action
ISBN: 9781853398742
Category : Community development
Languages : en
Pages : 168

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Book Description
Sustainable Livelihoods and Rural Development looks at the role of social institutions and the politics of policy, as well as issues of identity, gender and generation. The relationships between sustainability and livelihoods are examined, and livelihoods analysis situated within a wider political economy of environmental and agrarian change.

Sustainable Livelihood Approach

Sustainable Livelihood Approach PDF Author: Stephen Morse
Publisher: Springer Science & Business Media
ISBN: 9400762682
Category : Social Science
Languages : en
Pages : 202

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Book Description
We all view the ubiquitous term ‘sustainability’ as a worthwhile goal. But how can we apply the principles of sustainability in the real world, at the sharp end of communities in developing nations where income insecurity is the troubled norm? This volume provides some practical answers, explaining the precepts of the ‘sustainable livelihood approach’ (SLA) through the case study of a microfinance scheme in Africa. The case study, centered around the work of the Catholic Church’s Diocesan Development Services organization, involved an SLA implemented over two years designed in part to help enhance its existing microfinance operation through closer links between local communities and international donors. The book’s central conclusion is that we must move beyond the concept of sustainable livelihood itself, with its in-built polarities between developed and developing nations, and embrace a more global notion of ‘sustainable lifestyle’; a more nuanced and inclusive approach that encompasses not just how we make a sustainable living, but how we can live sustainable lives.

Principles of Authentic Business, 2nd Edition

Principles of Authentic Business, 2nd Edition PDF Author: George Kao
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

Get Book Here

Book Description
Praise from the 1st Edition: "It was a joy reading this book! 5 stars, no question. It left me hopeful to reboot my online business the authentic way. The book provides a great antidote to hustle culture, big money at all costs and manipulative marketing. If you want a sustainable lifestyle and business this book is for you." -Eliza Bulz "This book guides us into a new way of doing business: authentically, incorporating joy and heart and by building trust before making the sale. Each chapter comes with an accompanying video which reinforces the messages contained in the book." -Jakki Francis "After working hard to create my own business online, I was having trouble promoting it consistently. When by chance I came across George Kao's low-key but very helpful advice on how to do marketing from the heart, it turned out to be exactly what I was needing. I was immediately impressed with his soft-spoken authenticity. He was very positive without hype or pressure. As a professional teacher and healer, this kind of authenticity is extremely important to me and I wanted this for my business and my life. In this new book, I have found the kind of advice and practices that make me happy to promote my business as a service to others and myself. George Kao's writing style very readable and engaging, and he provides both the overarching mindset and practical advice to really "get it" and then implement the ideas in my own business practices. It is at once both well-grounded and inspiring with an eye to developing long-term consistency without leading to burnout. I highly recommend this book to anyone who is just starting a business or is ready to re-think their approach to an already established business. Discover the intrinsic pleasure in developing a natural flow and authentic relationship with your service and customers." -Jeffrey Scott "While conventional businesses use fear in subtle and not-so-subtle ways to manipulate potential clients into buying, AUTHENTIC businesses aim to nourish relationships and help others generously. Caring for the well-being of one's audience, not profits, lays the foundation for success. Readers discover numerous practical tips about various aspects of a heart-centered business, including niching, pricing, content creation, marketing and even short-term and long-term business plans. George's down-to-earth writing gently advises entrepreneurs to simplify and focus on the bare essentials, resulting in durable businesses. Overall, I enjoyed Principles of Authentic Business and highly recommend it to anyone wanting to joyfully create a business with a positive impact on the world." -Annie Moussu "This book teaches how to infuse real heart into business, and does it in a way that allows small businesses to offer their work in the world with integrity. Yes, it is work, but this book shows that it can be sustainable, joyful work! If I could have only one business-building book on my shelf, this is it. If you're a wholehearted entrepreneur, your life and work are likely very connected, and the way you do anything is the way you want to do everything." -Marina Francis

Economic Development - A Way of Sustainable Livelihood

Economic Development - A Way of Sustainable Livelihood PDF Author: Dr.Sukanta Sarkar
Publisher: Archers & Elevators Publishing House
ISBN: 9383241489
Category : Antiques & Collectibles
Languages : en
Pages :

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Book Description


Business and Sustainable Development in Africa

Business and Sustainable Development in Africa PDF Author: Uwafiokun Idemudia
Publisher: Routledge
ISBN: 1000554554
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
The book offers new critical insights into the relationship between corporate social responsibility (CSR) and sustainable development in Africa. The extent to which CSR initiatives can contribute to sustainable development in Africa remains debatable. This book examines in a very clear structure how, when, and whether CSR initiatives are able to contribute to the realization of the sustainable development goals, peace, and environmental sustainability at the micro-levels of society. It also explores some macro-level issues such as the relationship between taxation and CSR, CSR and human rights, and CSR and public governance and, in so doing, challenges existing CSR dogmas. With themes aligned with the UN Sustainable Development Goals (SDGs), this book provides useful practical guidance for policymakers and business leaders seeking to better understand the strength and limitations of CSR as a vehicle for advancing sustainable development in Africa. It will also appeal to scholars, researchers, and students of African studies, development studies, international business, strategic management, and business and society.

Business for Livelihood

Business for Livelihood PDF Author:
Publisher:
ISBN:
Category : Economic forecasting
Languages : en
Pages : 155

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Book Description


Development, Environment and Sustainable Livelihood

Development, Environment and Sustainable Livelihood PDF Author: Soumyendra Kishore Datta
Publisher: Cambridge Scholars Publishing
ISBN: 1443869031
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
This book is the outcome of an international conference held in the Department of Economics, Burdwan University, in 2013. The major part of the conference had been related to development, environment and livelihood issues which are also in some way linked to the theme of the ongoing DRS project in the Department, pertaining to issues on rural livelihood. The achievement of higher economic growth is one of the principal objectives of current government policies, and involves intensive resource development programmes with equitable access and distribution of output. It is a great challenge for developing countries and the only vehicle which can bring these countries out of poverty. India’s development path is based on its unique resource endowments. As a welfare state, its overriding priority lies in generating its citizens’ wellbeing with the multifarious programmes of eradicating poverty through providing means of earning income for a sustainable livelihood. While a number of programmes have been undertaken by the Government with the aim of eliminating poverty, the purpose of generating an all-round enhanced livelihood opportunity based on the creation of an improved ambience is only partially served by such programmes. The recent focus, therefore, has been on the assets/processes/activity framework concerned with not only poverty reduction, but also promoting sustainable livelihood enhancing strategies and access to assets like human capital, physical assets, social capital, financial capital and natural capital. In terms of the sustainable livelihood framework, livelihood comprises the activities, the assets, the capabilities and the access that combine to determine the standard of living attainable for an individual. A livelihood is deemed to be sustainable when it can absorb unforeseen shocks and recover from stresses and uncertainties, while maintaining or enhancing the capability and asset base both at present and for future periods without distorting the natural resources and creating social unrest. This book is composed of seventeen papers covering the socio- developmental aspects and natural resources connected with the concept of sustainable livelihood, as well as livelihood issues intimately linked with the farm and non-farm sectors and impacted by gender aspect.

Land, Livelihood, the Economy and the Environment in Indonesia

Land, Livelihood, the Economy and the Environment in Indonesia PDF Author: Anne Booth
Publisher: Yayasan Pustaka Obor Indonesia
ISBN: 9794618241
Category : Science
Languages : en
Pages : 325

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Book Description
This volume of essays is intended to honour an exceptional, indeed a unique scholar. Joan Hardjono grew up in Sydney and graduated from Sydney University in the mid-1950s. She majored in English and Geography and like most girls in those years who had managed to complete a tertiary degree, she probably expected to embark on a career as a high school teacher in Australia. But no doubt prompted by the spirit of adventure which she has kept throughout her long career, she decided to go to Indonesia as a volunteer teacher. The scheme which brought young Australian graduates to Indonesia at that time was pioneering; it pre-dated the US Peace Corps and several of the participants went on to distinguished academic careers. On the boat from Australia to Indonesia, she met a young Indonesian called Hardjono, who after participating in the struggle against the Dutch in the late 1940s, gained an engineering degree at the Institute of Technology in Bandung, then as now Indonesia’s leading tertiary institute for the study of engineering and technology. Joan was posted to teach in Semarang, the capital of the province of Central Java, and family legend has it that Hardjono used a borrowed motor cycle to pay her frequent visits, bringing with him Javanese delicacies as gifts. Since the late 1980s, Joan has been busy as a consultant to a number of bilateral and multilateral aid agencies. She has retired as a university teacher, but served for several years as an active member of the advisory board of a Bandung-based research organization, AKATIGA. She has also served since its inception in early 2001 on both the Board of Trustees and the Advisory Board of the Jakarta-based research group, The SMERU Research Institute. The editors are pleased that four chapters in this volume have been contributed by staff of these two institutions. Joan continues to be an active member of the SMERU boards, and in her advisory role, she has always stressed that SMERU should focus on what it does best, namely conducting solid research on the problems of poverty, social protection and unemployment, rather than engaging in policy advocacy. She worked very hard editing the institute’s first international publication, Poverty and Social Protection in Indonesia, which was published by the Institute of Southeast Asian Studies in Singapore in 2011. Joan has often regretted the fact that so few Indonesian social scientists publish internationally, and has assisted a number of scholars over the years to turn their research findings into publishable papers in English-language outlets. Like many Indonesians in her age group, Joan has at times been disappointed that the country’s macroeconomic progress over the last four decades has not yet achieved the elusive goal of a just and prosperous society. To friends, she can be at times very critical of the performance of politicians and senior bureaucrats, both during the Suharto era and subsequently. But she would be the last to deny that some progress has been made. She continues to visit Australia on a regular basis, but Bandung remains her home, and she remains steadfast in her love for, and commitment to, the people of Indonesia.

Disaster Risk Reduction for Economic Growth and Livelihood

Disaster Risk Reduction for Economic Growth and Livelihood PDF Author: Ian Davis
Publisher: Routledge
ISBN: 1317578538
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
The prevalence of natural disasters in recent years has highlighted the importance of preparing adequately for disasters and dealing efficiently with their consequences. This book addresses how countries can enhance their resilience against natural disasters and move towards economic growth and sustainable development. Covering a wide range of issues, it shows how well thought-out measures can be applied to minimize the impacts of disasters in a variety of situations. Starting with the need for coping with a rapidly changing global environment, the book goes on to demonstrate ways to strengthen awareness of the effectiveness of preventive measures, including in the reconstruction phase. The book also covers the roles played by different actors as well as tools and technologies for improved disaster risk reduction. It focuses on a variety of case studies from across Asia, Africa and Latin America, drawing out lessons that can be applied internationally. This book will be of great interest to professionals in disaster management, including national governments, donors, communities/citizens, NGOs and private sector. It will also be a highly valuable resource for students and researchers in disaster management and policy, development studies and economics.

Sustainable Business

Sustainable Business PDF Author: Annabeth Aagaard
Publisher: CRC Press
ISBN: 1000792668
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
The developments in our environment and society has made it clear that the way we run our businesses and govern our nations is not sustainable in the long run. This is also why more and more companies and organizations are pursuing sustainable business through various Corporate Social Responsibility (CSR) activities. However, many companies experience that although they facilitate a CSR strategy on corporate level, CSR is often not embedded in their business and/or integrated across their functions. If companies are to achieve the full business potential and performance impact of CSR, sustainability has to be operationalized, targeted and measured across the value chain through empowered employees and in alignment with the business strategy of the company. Though state-of-the-art CSR research, theories and models, the theoretical platform for sustainable business and CSR is presented in this book. However, CSR is carried out in practice, and not just in theory. This is why each chapter is supplemented with practical case examples explaining the way in which different companies and their managers have integrated sustainable business in their strategy and across the organizations’ different functions. As is evident both in theory and practice, the success of CSR integration is highly affected by industrial context, as the unique characteristics of the industry have an impact on the key sustainability challenges and business opportunities of the specific company and industry. In support of this evidence, the book also reveals how CSR can be implemented across private and public organizations as well as small & medium sized entities (SMEs).