Business Communication, 4TH Edition

Business Communication, 4TH Edition PDF Author: R K Madhukar
Publisher: Vikas Publishing House
ISBN: 9359306843
Category :
Languages : en
Pages : 540

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Book Description
During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.

Answers for Ethical Marketers

Answers for Ethical Marketers PDF Author: Deirdre K. Breakenridge
Publisher: Routledge
ISBN: 1000377024
Category : Business & Economics
Languages : en
Pages : 155

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Book Description
With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.

Business Ethics and Communication (For CA-IPCC)

Business Ethics and Communication (For CA-IPCC) PDF Author: Rathore P.S.
Publisher: S. Chand Publishing
ISBN: 8121943361
Category : Study Aids
Languages : en
Pages : 181

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Book Description
1. Essentials Of Communication 1–28 2. Interpersonal Skill 29–41 3. Group Dynamics 42–52 4. Communication In Business Environment 53–64 5. Principles Of Business Ethics 65–85 6. Environment And Ethics 86–95 7. Workplace Ethics 96–106 8. Ethics In Marketing And Consumer Protection 107–114 9. Ethics In Accounting And Finance 115–119 10. Communication Ethics 120–125 11. Communication Corporate Culture, Change And Innovative Spirits 126–138 12. Corporate Governance And Corporate Social Responsibility 139–150 13. Basic Understanding Of Legal Deeds And Documents 151–163 • Essentials Of Good English 164–173

Business Ethics

Business Ethics PDF Author: Archie B. Carroll
Publisher: Routledge
ISBN: 1317827627
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
These readings grew out of the author's monthly column on business ethics in the business section of the Athens Banner-Herald newspaper. Written in an open and engaging style, the book features topics that are timely, each followed by several thought provoking discussion questions. The book includes readings on the current financial crisis in order to challenge today's students to confront the economic reality in which they will have to live. An excellent addition to any Business Ethics course.

Business Communication for Success

Business Communication for Success PDF Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408

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Book Description


Business Communication

Business Communication PDF Author: Carol M. Lehman
Publisher: Cengage Learning
ISBN: 9780324782189
Category : Business & Economics
Languages : en
Pages : 656

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Book Description


Business Communication, 4TH Edition

Business Communication, 4TH Edition PDF Author: R K Madhukar
Publisher: Vikas Publishing House
ISBN: 9359306843
Category :
Languages : en
Pages : 540

Get Book Here

Book Description
During the last two decades, this book on Business Communication has earned a special place for itself among the students and teachers of commerce and management, and management practitioners. Following a lucid approach, this book has emerged to be a comprehensive textbook, providing a sharp focus on all relevant concepts, cardinal principles, and practices relating to business communication. Serving both as a learner's text and a practitioner's guide, this Fourth Edition helps the readers communicate with elan and a strong conviction and prepares them to face the emerging workplace challenges. Since its first edition in 2005, this book has become a trusted source, widely prescribed by universities and institutes across India. This revised, enlarged, and thoroughly updated Fourth Edition endeavours to make the subject of business communication contemporary, accessible, and engaging, ensuring that readers get well-equipped to communicate effectively in a global context.

Business Communication, 3rd Edition

Business Communication, 3rd Edition PDF Author: Madhukar R.K.
Publisher: Vikas Publishing House
ISBN: 9352710894
Category : Business & Economics
Languages : en
Pages : 490

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Book Description
It is a comprehensive textbook especially designed for the students of commerce, management and other professional courses. It serves both as a learner´s text and a practitioner´s guide. It provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject. Following a need-based and sequential approach, the book is highly stimulating and leads students to communicate with élan and prepare for work place challenges.

Investigating Business Communication and Technologies

Investigating Business Communication and Technologies PDF Author: Rhonda Rasmussen
Publisher: Cambridge University Press
ISBN: 1107688051
Category : Juvenile Nonfiction
Languages : en
Pages : 401

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Book Description


The Business Communication Profession

The Business Communication Profession PDF Author: Janis Forman
Publisher: Taylor & Francis
ISBN: 1000684016
Category : Language Arts & Disciplines
Languages : en
Pages : 219

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Book Description
This book provides a unique orientation to the present, past, and future of the field of business communication by collecting reflective essays from some of its most influential scholars, teachers, and leaders. Through a series of essays that bridge personal narrative and critical analysis, this book mentors a new generation of students, teachers, and professionals as they encounter the challenges and opportunities of business communication and shape the future of the field. The authors—all influential figures and award winners—describe their personal histories with the field and discuss how major aspects have evolved over time. The essays examine the pathways through which scholars encounter the discipline, the professional challenges they face, the evolving content of the business communication curriculum, the development of business communication programs and institutions, the value of an entrepreneurial mindset for career development, and the relationships between research, teaching, and professional practice. They offer stories about a diversity of paths for achieving personal and professional success and invite readers to think about what lessons they can apply to their own career advancement and satisfaction. In total, this collection provides both a living history of the field and a series of real-world examples of business communication at its finest. This book is essential reading for students and scholars of business communication and can be used as a supplemental text for courses in business communication, professional communication, and communication career preparation.

Business Communication, 2nd Edition

Business Communication, 2nd Edition PDF Author: R.K. Madhukar
Publisher: Vikas Publishing House
ISBN: 8125940561
Category : Business & Economics
Languages : en
Pages : 445

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Book Description
Business Communication is a comprehensive and authoritative textbook designed to meet the requirements of students of commerce, management and other professionals courses.It serves both as a learner's text and a practitioner's guide.The book provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader's understanding of the subject.Following a simple, need-based and sequential approach, the book is relevant, highly stimulating and readable.It makes learning exciting and prepares the reader to face real-life situations with confidence and understanding.